{"id":271866,"date":"2021-06-11T08:10:47","date_gmt":"2021-06-11T05:10:47","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/video-prospecting-what-is-it-and-why-you-should-use-it\/"},"modified":"2021-06-11T08:10:47","modified_gmt":"2021-06-11T05:10:47","slug":"video-prospecting-what-is-it-and-why-you-should-use-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/","title":{"rendered":"#Video Prospecting: What is it and Why You Should Use it?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a958601436\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a958601436\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#What_is_video_prospecting\" >What is video prospecting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#How_to_Create_Your_Prospecting_Video\" >How to Create Your Prospecting Video<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#1_Video_Prospecting_Outreach_Email\" >1. Video Prospecting Outreach Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#2_Write_Your_Script\" >2. Write Your Script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#3_Shoot_Your_Video\" >3. Shoot Your Video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#3_Benefits_of_Video_Prospecting\" >3 Benefits of Video Prospecting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#1_A_Video_Pitch_Stands_Out\" >1. A Video Pitch Stands Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#2_You_Can_Share_a_Lot_of_Information_Make_a_Connection\" >2. You Can Share a Lot of Information &amp; Make a Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#3_You_Can_Run_Personalized_Campaigns\" >3.&nbsp; You Can Run Personalized Campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/video-prospecting-what-is-it-and-why-you-should-use-it\/#Bottom_Line\" >Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Video Prospecting: What is it and Why You Should Use it?<\/strong>&#8221;<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/brett-jordan-LPZy4da9aRo-unsplash-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"margin-bottom: 15px\" \/><\/div>\n<p class=\"opener\">One of the most challenging activities in sales is finding new prospects and influencing them to take your desired action. That\u2019s why some businesses opt to upscale their sales strategies with video prospecting.&nbsp;<\/p>\n<p>Video prospecting combines the best bits of cold email outreach with email. This guide will discuss why you should try it for your business. Before we get into the main part of the article, let\u2019s define video prospecting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_video_prospecting\"><\/span>What is video prospecting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video prospecting is a technique that sees you recording and sending personalized videos to sales leads. You commonly run video prospecting campaigns with messenger platforms or email. In the video, you tell them a bit more about your product or service and how that can address your prospect\u2019s pain point.<\/p>\n<p>The great thing about video is the amount of information you can share. People can consume the equivalent of 3-5 pages of content in a two-minute video. You\u2019d struggle to get a person you\u2019ve never met to read a 3-5 page pitch. Most people just don\u2019t have the time or the interest.<\/p>\n<p>The image below nicely illustrates what a video prospecting email might look like.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/image4-2.png\" alt=\"\" class=\"wp-image-116514\" \/><figcaption>Source<\/figcaption><\/figure>\n<p>You can see the message is shorter, and the video thumbnails are engaging.<\/p>\n<p>Importantly, emails that contain videos are also different. You won\u2019t find many videos in your inbox, which makes your cold outreach email stand out.<\/p>\n<p>With video prospecting, you can increase your chances of responses and even conversions. Just look at the statistics. Sales reps who use video when prospecting get five times higher open rates. They get eight times higher open-to-reply rates, too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_Your_Prospecting_Video\"><\/span>How to Create Your Prospecting Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this section, I\u2019ll quickly walk you through how to create a sales prospecting video. We\u2019ll then finish things off by discussing the five benefits of video prospecting.<\/p>\n<p>There are three main parts to video prospecting:<\/p>\n<ol>\n<li>Your outreach email<\/li>\n<li>The sales <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a><\/li>\n<li>How you shoot the video<\/li>\n<\/ol>\n<p>I\u2019ll walk you through each of these points.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Video_Prospecting_Outreach_Email\"><\/span>1. Video Prospecting Outreach Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You are messaging somebody you have probably never met before and want the recipient to act on your message. Unfortunately, that means if the prospect doesn\u2019t understand the value proposition of your email im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely after opening the message, it is likely to go in the bin.<\/p>\n<p>Your outreach email should be short and to the point.&nbsp;<\/p>\n<p>In a few sentences, explain who you are, why you messaged them, what you have to offer, and what they should do. Then, direct them to your video.<\/p>\n<p>Here\u2019s a nice example of a cold outreach email from someone pitching an affiliate service.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/image2-3.png\" alt=\"\" class=\"wp-image-116515\" \/><figcaption>Source<\/figcaption><\/figure>\n<p>The email is just two paragraphs with a <em>postscript<\/em>.<\/p>\n<p>Your email should be just as concise. Read this guide to email prospecting if you\u2019re looking for more tips about how to write your message.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Write_Your_Script\"><\/span>2. Write Your Script<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you\u2019ve written your outreach email, you need to think about your video. The script you use will play a huge role in the success or failure of your campaign.<\/p>\n<p>You want your prospect to know you\u2019re not just about selling. Your pitch needs to be focused on how you can help solve the pain points of the recipient. So, before writing the script, ask yourself the following questions:<\/p>\n<ul>\n<li>Why am I making this video?<\/li>\n<li>Who is the intended viewer?<\/li>\n<li>What value does the video provide to viewers?&nbsp;<\/li>\n<\/ul>\n<p>If this is your first video script, I recommend you follow some type of loose template. There are lots of great copywriting templates you can use that work well for video. For example, there is the Attention, Interest, Desire, Action formula.<\/p>\n<p>The other thing you should keep in mind is that with sales, showing what you can do is a lot more powerful than explaining what you can do. For example, we work in a competitive niche. There are a lot of great B2B web design agencies.<\/p>\n<p>When I\u2019m pitching to a prospective client, for example, I always discuss the work we\u2019ve done for previous clients and show the impact of a web redesign on lead generation. Showing what you can offer, rather than just making a claim, is more powerful.<\/p>\n<p>Your storytelling should be such that people cannot stop themselves from responding to your outreach email. Make your prospects believe you genuinely care.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Shoot_Your_Video\"><\/span>3. Shoot Your Video<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The last thing you need to do is shoot the video. Find a suitable location with good lighting and a nice background. Make sure that the place is quiet. Shoot the video with you initially talking to the camera. You can cut to a screen share later on if you think it makes sense.<\/p>\n<p>The quality of the video needs to be good, but it doesn\u2019t have to be great.<\/p>\n<p>The camera in your computer or your mobile phone is ok for a basic video. If you want to invest in production, use a high-quality DSLR camera and clip-on mics for excellent audio quality. Viewers need to hear what you say clearly to make a decision.<\/p>\n<p>Before you sign off on the video, ask for feedback from a friend or a colleague to make the necessary edits. You should be able to create a basic outreach video in a couple of hours.<\/p>\n<p>The initial video is a proof of concept. Don\u2019t invest thousands of dollars creating a video without first testing if your outreach messaging works. Improving the quality of your video will only generate an incremental improvement in your conversion rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Benefits_of_Video_Prospecting\"><\/span>3 Benefits of Video Prospecting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Running a video prospecting campaign is straightforward. Yet, few companies put effort into video pitches. Here are three reasons why you should experiment with video prospecting. Let\u2019s run through the list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_A_Video_Pitch_Stands_Out\"><\/span>1. A Video Pitch Stands Out<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most sales representatives rely on emails and calls to reach out to prospects. The fact that everyone is using the same channel is proof that this approach is effective. However, the trade-off is that if everyone is using the same channel, response rates drop.<\/p>\n<p>That means prospects are tired of getting too many calls from people trying to sell them something. If you use a different medium, you\u2019d be the odd one out. That\u2019s a good thing.<\/p>\n<p>Even if you use email to reach out to prospects, using a video in your outreach email will make you unusual. That is something I touched on in the opening section of this guide to video prospecting.<\/p>\n<p>Another good thing about video prospecting is that it is flexible. You can use video prospecting to sell insurance policies, your SEO services, or medical instruments. It works in almost any niche. Furthermore, Video prospecting is channel agnostic.<\/p>\n<p>You can use video marketing in cold outreach across most marketing channels. You can do video prospecting via email, LinkedIn, Facebook Messenger, etc.&nbsp;<\/p>\n<p>Keep in mind; you don\u2019t need to restrict yourself to sales. You can use video prospecting to build an audience. I know some marketing agencies that have used this type of prospecting to secure leads for online webinars, for example.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_You_Can_Share_a_Lot_of_Information_Make_a_Connection\"><\/span>2. You Can Share a Lot of Information &amp; Make a Connection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People pick up meaning from the intonation of your voice, the clothes you are wearing, facial expressions, and more. With text-based prospecting, you lose those elements of your messaging, and that impacts your response rate.<\/p>\n<p>Then there\u2019s the prospect\u2019s \u201cunconscious bonding\u201d with you because they can see you on a screen. David Meerman Scott said human \u201cmirror neurons\u201d make people believe they already \u201cknow\u201d the people they see on a monitor. \u201cOur brain tells us that we\u2019ve been in their personal space because of the feeling of proximity to them as we are seeing them up on the screen,\u201d he said.<\/p>\n<p>If people watch your video through to the end, they\u2019ll feel like they know you. You\u2019ll probably find yourself talking about the outreach video on your sales call.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_Can_Run_Personalized_Campaigns\"><\/span>3.&nbsp; You Can Run Personalized Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video helps you take personalization to the next level. With video, you don\u2019t just get to address a prospect by their first names. You can also personalize your activities in your video so your prospects can relate more to them.<\/p>\n<p>Here\u2019s an example from Frank Weschler of Dynamic Signal, a mobile communications platform. Frank was assigned the Buffalo Wild Wings account. So, what does Frank do to get the attention of his prospects? He eats Buffalo Wild Wings chicken while making his pitch!<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/image3-1.jpg\" alt=\"\" class=\"wp-image-116516\" \/><figcaption>Source: Vidyard<\/figcaption><\/figure>\n<p>The result? Frank managed to book a sales meeting with Buffalo Wild Wings.<\/p>\n<p>Creating a unique video for each email makes sense for high-value clients. For example, if I were pitching for LForm, I\u2019d probably create a unique video for each outreach message. It\u2019s worth me investing time in pitching clients because of the value of a contract.<\/p>\n<p>That\u2019s the approach Frank Weschler took when pitching Buffalo Wild Wings.<\/p>\n<p>However, if I were selling a product or offering a service that cost a couple of hundred dollars, I\u2019d create one video per campaign. That video would discuss the pain points that prospects likely face and show the value of the service without providing unique insights.<\/p>\n<p>The approach you take to video prospecting should align with your campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span>Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video prospecting is an effective top-of-the-funnel marketing strategy for B2B businesses. Video prospecting is most commonly used in conjunction with email to contact potential customers and share information about your products or services. It\u2019s very effective because it\u2019s underused. Most people simply can\u2019t be bothered to go through the hassle of creating a video.<\/p>\n<p>That\u2019s an oversight. Video is a great way to connect with your audience, regardless of the niche you are operating in. Furthermore, you can run these types of campaigns at scale, sharing the same video to each recipient, or create a unique video for each recipient.<\/p>\n<p>This guide walked you through how to run a video prospecting campaign and discussed some of the main benefits. If you plan to use video prospecting, consider your outreach email, write your video script, and then shoot the video.<br \/>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.noupe.com\/?feed-stats-post-id=116513\" width=\"1\" height=\"1\" \/><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/video-prospecting.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Video Prospecting: What is it and Why You Should Use it?&#8221; One of the most challenging activities in sales is finding new prospects and influencing them to take your desired action. That\u2019s why some businesses opt to upscale their sales strategies with video prospecting.&nbsp; Video prospecting combines the best bits of cold email outreach with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":271867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/brett-jordan-LPZy4da9aRo-unsplash-1024x768.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-271866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/271866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=271866"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/271866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/271867"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=271866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=271866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=271866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}