{"id":275122,"date":"2021-06-15T16:30:02","date_gmt":"2021-06-15T13:30:02","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding\/"},"modified":"2024-07-16T10:13:48","modified_gmt":"2024-07-16T07:13:48","slug":"new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding\/","title":{"rendered":"#New technologies reuse old marketing tactics to undermine breastfeeding"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf32624300\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf32624300\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding\/#The_rise_of_commercial_formula\" >The rise of commercial formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding\/#Global_spread\" >Global spread<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding\/#Milking_profits\" >Milking profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/new-technologies-reuse-old-marketing-tactics-to-undermine-breastfeeding\/#More_than_a_food\" >More than a food<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: revert; color: initial;\">New products that <\/span><a style=\"font-size: revert;\" href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2020\/12\/17\/TurtleTree-Labs-raises-6.2m-to-support-cell-cultured-milk-platform\" target=\"_blank\" rel=\"nofollow noopener\">claim to replicate mother&#8217;s milk<\/a><span style=\"font-size: revert; color: initial;\"> have entered the lucrative market for infant formula.<\/span><\/p>\n<div>\n<p>To an <a href=\"https:\/\/scholar.google.com\/citations?user=0VycH7AAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"nofollow noopener\">anthropologist and public health scholar<\/a> who studies breastfeeding, these claims <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear to be built on old patterns of misleading scientific statements\u2014and reveal the power of marketing to exploit gaps created by inadequate societal support for breastfeeding.<\/p>\n<p>The costs of undermining breastfeeding are enormous. <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01024-7\" target=\"_blank\" rel=\"nofollow noopener\">Globally, over 823,000 child deaths<\/a> could be prevented annually with appropriate breastfeeding. Additionally, <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01024-7\" target=\"_blank\" rel=\"nofollow noopener\">20,000 maternal deaths<\/a> could be averted each year worldwide from breast cancer. Poor communities of color around the world disproportionately shoulder this harm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_rise_of_commercial_formula\"><\/span><b>The rise of commercial formula<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.routledge.com\/Breastfeeding-New-Anthropological-Approaches\/Tomori-Palmquist-Quinn\/p\/book\/9781138502871\" target=\"_blank\" rel=\"nofollow noopener\">Throughout most of history and across cultures<\/a>, communities understood that breastfeeding ensured the best chance for infants to survive and thrive. Breastfeeding continued, on average, <a href=\"https:\/\/www.doi.org\/10.4324\/9781315145129-10\" target=\"_blank\" rel=\"nofollow noopener\">from two to four years<\/a>, with caregivers introducing new foods while continuing to breastfeed.<\/p>\n<p>Attempts to fully replace human milk, <a href=\"https:\/\/www.springer.com\/gp\/book\/9783030273927\" target=\"_blank\" rel=\"nofollow noopener\">usually with animal milk and gruels<\/a>, were relatively rare. Such attempts were most common when mothers were ill or dead, and caregivers couldn&#8217;t locate a lactating woman. <a href=\"https:\/\/www.springer.com\/gp\/book\/9783030273927\" target=\"_blank\" rel=\"nofollow noopener\">Compared with breastfeeding, replacement feeding reduced babies&#8217; chances of survival<\/a>.<\/p>\n<p>Efforts to mimic breast milk <a href=\"https:\/\/uwpress.wisc.edu\/books\/0655.htm\" target=\"_blank\" rel=\"nofollow noopener\">escalated with the rise of scientific thinking and industrial capitalism<\/a> in Europe and the U.S. in the late 18th and early 19th centuries. Mass migration to urban centers eroded community support\u2014and poor labor conditions made breastfeeding challenging.<br \/>\n<!-- Google middle Adsense block --><\/p>\n<p>From the first commercial milk formula <a href=\"https:\/\/yalebooks.yale.edu\/book\/9780300188127\/milk\" target=\"_blank\" rel=\"nofollow noopener\">patented in 1865 by Justus von Liebig<\/a>, formula-makers drew on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> to gain the trust of medical providers and <a href=\"https:\/\/uwpress.wisc.edu\/books\/0655.htm\" target=\"_blank\" rel=\"nofollow noopener\">argue their products were as good as<\/a>\u2014or even superior to\u2014human milk. A study prepared for and published by Nestl\u00e9 in 1878 <a href=\"https:\/\/yalebooks.yale.edu\/book\/9780300188127\/milk\" target=\"_blank\" rel=\"nofollow noopener\">asserted that mother&#8217;s milk was deficient in key nutrients<\/a> and infants aged 6 to 8 weeks already required supplementation\u2014with Nestl\u00e9&#8217;s food.<\/p>\n<p>Physicians often claimed to support breastfeeding while undermining it in practice with poor advice and an increasing focus on formula feeding. Pioneering American pediatrician Emmett Holt advocated <a href=\"https:\/\/uwpress.wisc.edu\/books\/0655.htm\" target=\"_blank\" rel=\"nofollow noopener\">his own method of making formula<\/a>. <a href=\"https:\/\/archive.org\/details\/carefeedingof00holt\/page\/20\/mode\/2up\" target=\"_blank\" rel=\"nofollow noopener\">In his bestselling book, first published in 1894<\/a>, Holt claimed infants could be harmed by mother&#8217;s milk that was corrupted by emotion. Holt also advised mothers to schedule brief breastfeeding sessions and limit physical contact. Such advice <a href=\"https:\/\/dro.dur.ac.uk\/26620\/1\/26620.pdf\" target=\"_blank\" rel=\"nofollow noopener\">impeded the physiology of breastfeeding<\/a>, which relies on frequent, responsive feedings and close contact\u2014and contributed to growing reliance on supplementation with formula.<\/p>\n<p>Physicians ultimately <a href=\"https:\/\/uwpress.wisc.edu\/books\/0655.htm\" target=\"_blank\" rel=\"nofollow noopener\">incorporated formula into their routine medical practices<\/a> and institutionalized them in <a href=\"https:\/\/history.wisc.edu\/publications\/brought-to-bed-childbearing-in-america-1750-1950\/\" target=\"_blank\" rel=\"nofollow noopener\">hospital childbirth protocols<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Global_spread\"><\/span><b>Global spread<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the first half of the 20th century, colonial administrations spread these new &#8220;scientific&#8221; infant care norms and products around the globe. They saw bottle-feeding as a <a href=\"https:\/\/doi.org\/10.1093\/ahr\/121.4.1196\" target=\"_blank\" rel=\"nofollow noopener\">solution to infant mortality, disease and malnutrition<\/a>\u2014and ultimately as an answer to labor shortages in the colonies.<\/p>\n<p>In the 1950s, Nestl\u00e9 used marketing techniques perfected in Europe to <a href=\"https:\/\/doi.org\/10.1080\/03086534.2020.1816624\" target=\"_blank\" rel=\"nofollow noopener\">dramatically expand its market in Africa<\/a>, <a href=\"https:\/\/doi.org\/10.1093\/ahr\/121.4.1196\" target=\"_blank\" rel=\"nofollow noopener\">Asia and other parts of the world<\/a>. The growing number of infant deaths associated with the use of these products drew international attention and ultimately led to the <a href=\"https:\/\/doi.org\/10.1093\/ahr\/121.4.1196\" target=\"_blank\" rel=\"nofollow noopener\">Nestl\u00e9 boycott in 1977<\/a>.<\/p>\n<p>Nestl\u00e9&#8217;s practices were not unique among formula-makers. Growing concerns about the <a href=\"https:\/\/doi.org\/10.1111\/j.1753-4887.1972.tb04042.x\" target=\"_blank\" rel=\"nofollow noopener\">role of inappropriate marketing practices<\/a> in declining breastfeeding rates and infant illness and death led to the development of the <a href=\"https:\/\/formspal.com\/pdf-forms\/who-international-code-of-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">International Code of Marketing of Breast-milk Substitutes<\/a>, which was adopted by the World Health Assembly 40 years ago, in 1981. The U.S. was the <a href=\"https:\/\/doi.org\/10.1136\/archdischild-2011-301299\" target=\"_blank\" rel=\"nofollow noopener\">only nation that voted against it<\/a>, driven by formula lobbying efforts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Milking_profits\"><\/span><b>Milking profits<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the 1950s through the 1970s, multiple <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> movements fueled <a href=\"https:\/\/doi.org\/10.2307\/2080604\" target=\"_blank\" rel=\"nofollow noopener\">increased interest in breastfeeding in the U.S.<\/a>. Medical experts supported these movements with a growing body of <a href=\"https:\/\/doi.org\/10.1093\/ahr\/121.4.1196\" target=\"_blank\" rel=\"nofollow noopener\">scientific research demonstrating the importance of breastfeeding for infant, child and maternal health<\/a>. But despite <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01024-7\" target=\"_blank\" rel=\"nofollow noopener\">significant gains in breastfeeding<\/a> in some settings, like the U.S., the formula industry <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01044-2\" target=\"_blank\" rel=\"nofollow noopener\">continues to expand<\/a>.<\/p>\n<p>Between 2005 and 2019, global <a href=\"https:\/\/doi.org\/10.1111\/mcn.13097\" target=\"_blank\" rel=\"nofollow noopener\">formula sales increased 121%<\/a>, led by middle-income countries. The global industry is <a href=\"https:\/\/doi.org\/10.1111\/mcn.13097\" target=\"_blank\" rel=\"nofollow noopener\">currently valued at US$50.6 billion<\/a> and <a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/01\/29\/2166545\/0\/en\/Global-Infant-Formula-Market-Size-Will-Reach-USD-110-26-Billion-by-2026-Facts-Factors.html\" target=\"_blank\" rel=\"nofollow noopener\">projected to double by 2026<\/a>.<\/p>\n<p>Formula-makers devote <a href=\"https:\/\/doi.org\/10.1111\/mcn.13097\" target=\"_blank\" rel=\"nofollow noopener\">billions of dollars each year to marketing<\/a> that co-opts scientific and medical authority and <a href=\"https:\/\/www.who.int\/publications\/i\/item\/9789240006010\" target=\"_blank\" rel=\"nofollow noopener\">undermines breastfeeding globally<\/a>. These marketing practices have <a href=\"https:\/\/www.who.int\/publications\/i\/item\/9789240006010\" target=\"_blank\" rel=\"nofollow noopener\">continued to defy the International Code of Marketing of Breast-milk Substitutes<\/a>.<\/p>\n<p>As in the 19th century, <a href=\"https:\/\/www.savethechildren.org.uk\/what-we-do\/policy-and-practice\/our-featured-reports\/dont-push-it\" target=\"_blank\" rel=\"nofollow noopener\">formula marketing<\/a> still <a href=\"https:\/\/doi.org\/10.1186\/s12992-020-00597-w\" target=\"_blank\" rel=\"nofollow noopener\">presents breastfeeding as an inherently problematic<\/a>, unreliable process to which formula provides the solution.<\/p>\n<p>Yet most breastfeeding challenges, like the perception of insufficient milk and the difficulties faced by lactating workers, are the product of <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01044-2\" target=\"_blank\" rel=\"nofollow noopener\">structural and social conditions<\/a> that can be addressed by <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01044-2\" target=\"_blank\" rel=\"nofollow noopener\">investing in policies<\/a> that provide quality perinatal care, skilled breastfeeding support, parental leave and workplace accommodations for lactating parents.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_than_a_food\"><\/span><b>More than a food<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Formula companies focus on human milk as the only important element of breastfeeding\u2014and claim near equivalence between their product and human milk. Yet human milk is a living, life-sustaining substance with a <a href=\"https:\/\/www.routledge.com\/Breastfeeding-New-Anthropological-Approaches\/Tomori-Palmquist-Quinn\/p\/book\/9781138502871\" target=\"_blank\" rel=\"nofollow noopener\">long evolutionary history and cultural meaning<\/a>.<\/p>\n<p>Human milk is <a href=\"https:\/\/jhupbooks.press.jhu.edu\/title\/milk\" target=\"_blank\" rel=\"nofollow noopener\">specific to our species<\/a>. It is <a href=\"https:\/\/doi.org\/10.1002\/ajhb.23564\" target=\"_blank\" rel=\"nofollow noopener\">dynamic and adaptive<\/a>\u2014ever-changing in response to local environments. Human milk contains <a href=\"https:\/\/doi.org\/10.1002\/ajhb.23564\" target=\"_blank\" rel=\"nofollow noopener\">bioactive compounds<\/a> and has <a href=\"https:\/\/doi.org\/10.1002\/ajhb.23564\" target=\"_blank\" rel=\"nofollow noopener\">a unique microbiome that varies by setting and over time<\/a>. New <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, including <a href=\"https:\/\/www.foodnavigator-usa.com\/Article\/2020\/12\/17\/TurtleTree-Labs-raises-6.2m-to-support-cell-cultured-milk-platform\" target=\"_blank\" rel=\"nofollow noopener\">the culturing of human cells<\/a>, cannot replicate any of this.<\/p>\n<p>Through complex interactions among mothers, infants and their communities, breastfeeding provides infants with <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01024-7\" target=\"_blank\" rel=\"nofollow noopener\">optimal nutrition and protection from infectious disease<\/a>. Across cultures, lactation and human milk create <a href=\"https:\/\/www.routledge.com\/Breastfeeding-New-Anthropological-Approaches\/Tomori-Palmquist-Quinn\/p\/book\/9781138502871\" target=\"_blank\" rel=\"nofollow noopener\">relationships that bind families<\/a> and communities together.<\/p>\n<p>Families need accurate information free of commercial influence to make informed decisions about breastfeeding. I believe when lactation is not possible or desired, <a href=\"https:\/\/doi.org\/10.1016\/S2214-109X(19)30402-4\" target=\"_blank\" rel=\"nofollow noopener\">families could benefit<\/a> from <a href=\"https:\/\/doi.org\/10.1177\/0890334419850820\" target=\"_blank\" rel=\"nofollow noopener\">donor human milk<\/a>. <a href=\"https:\/\/doi.org\/10.1016\/S0140-6736(15)01044-2\" target=\"_blank\" rel=\"nofollow noopener\">Government investment in policies<\/a> that protect, promote and support breastfeeding remains key to creating an environment in which breastfeeding can thrive.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: initial;\">Nestl\u00e9 advertisement, 1911. Credit: <\/span><a class=\"source\" href=\"https:\/\/www.aims.org.uk\/journal\/item\/nestle\" target=\"_blank\" rel=\"nofollow noopener\">Nestl\u00e9<\/a><\/p>\n<hr class=\"mb-4\" \/>\n<div class=\"d-inline-block text-medium my-4\">Provided by<br \/>\nThe Conversation<br \/>\n<a class=\"icon_open\" href=\"https:\/\/theconversation.com\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n<\/a><\/div>\n<p class=\"article-main__note mt-4\">This article is republished from <a href=\"https:\/\/theconversation.com\" target=\"_blank\" rel=\"nofollow noopener\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/new-technologies-claiming-to-copy-human-milk-reuse-old-marketing-tactics-to-sell-baby-formula-and-undermine-breastfeeding-159771\" target=\"_blank\" rel=\"nofollow noopener\">original article<\/a>.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.com\/content\/159771\/count.gif?distributor=republish-lightbox-advanced\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><\/p>\n<p><!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p><strong>Citation<\/strong>:<br \/>\nNew technologies reuse old marketing tactics to undermine breastfeeding (2021, June 15)<br \/>\nretrieved 15 June 2021 from https:\/\/medicalxpress.com\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2021-06-technologies-reuse-tactics-undermine-breastfeeding.html<\/p>\n<p>This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.<\/p>\n<\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/science\/\" target=\"_blank\" rel=\"noopener\">Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/medicalxpress.com\/news\/2021-06-technologies-reuse-tactics-undermine-breastfeeding.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New products that claim to replicate mother&#8217;s milk have entered the lucrative market for infant formula. To an anthropologist and public health scholar who studies breastfeeding, these claims appear to be built on old patterns of misleading scientific statements\u2014and reveal the power of marketing to exploit gaps created by inadequate societal support for breastfeeding. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":275123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/2021\/new-technologies-claim.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[144529],"class_list":["post-275122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee","tag-pediatrics"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/275122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=275122"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/275122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/275123"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=275122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=275122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=275122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}