{"id":278769,"date":"2021-06-18T15:30:03","date_gmt":"2021-06-18T12:30:03","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-are-personalized-ads-and-how-do-they-work\/"},"modified":"2021-06-18T15:30:03","modified_gmt":"2021-06-18T12:30:03","slug":"what-are-personalized-ads-and-how-do-they-work","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-are-personalized-ads-and-how-do-they-work\/","title":{"rendered":"#What Are Personalized Ads, and How Do They Work?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ed19461fef\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ed19461fef\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-personalized-ads-and-how-do-they-work\/#Advertisers_Know_Who_You_Are\" >Advertisers Know Who You Are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-personalized-ads-and-how-do-they-work\/#How_Data_Is_Collected\" >How Data Is Collected<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-personalized-ads-and-how-do-they-work\/#How_Youre_Targeted\" >How You\u2019re Targeted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-are-personalized-ads-and-how-do-they-work\/#Privacy_Concerns\" >Privacy Concerns<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#What Are Personalized Ads, and How Do They Work?&#8221;<\/strong><\/p>\n<div>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage wp-image-732187 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/target_header_2.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"A target on a yellow background\" width=\"1200\" height=\"675\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/sign-stand-arrow-target-on-yellow-1515760622\">Andrii Yalanskyi \/ Shutterstock<\/a><\/span><\/figcaption><\/figure>\n<p>If you\u2019re worried about how oddly specific the ads you see online are getting, read on. We\u2019ll explain what ad personalization is and how you\u2019re being targeted every time you use your smartphone or computer.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Advertisers_Know_Who_You_Are\"><\/span>Advertisers Know Who You Are<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tell us whether this sounds familiar: You\u2019ve been thinking about buying something\u2014say, a pair of jeans\u2014for a while now. You do a little bit of research on lists of good jean brands (like visiting some posts about jeans on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>) and look for a store that sells jeans in your area. Suddenly, every ad that you see on the internet for the next few days is related to jeans. How are they doing that?<\/p>\n<p>Companies use various systems of ad personalization, where they collect as much data on you as possible and then use it to serve relevant ads to you. On the one hand, this process can help you discover new and interesting products. However, many people are becoming increasingly concerned that these ads are becoming too relevant, almost to the point of being creepy.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Data_Is_Collected\"><\/span>How Data Is Collected<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-731909\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/Google-Ads-Logo.jpg?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Google Advertising Logo\" width=\"650\" height=\"450\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>The two biggest ad providers, Google and Facebook, have a massive amount of data on you.<\/p>\n<p>Because of Google\u2019s presence in so many parts of an average user\u2019s life, from web searches to video consumption on YouTube, it has many ways of collecting your information. Even things like which <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s you install on Android and which\u00a0locations you visit according to Google Maps can be collected and, depending on company policy, could be used to personalize your ads. Many websites also participate in a service called AdSense, which allows them to serve more relevant ads to visitors and provide information to Google in the process.<\/p>\n<p>Similarly, Facebook collects all of the information you generate when using their social media apps, including Facebook, Instagram, and Messenger. These apps use your liked pages, liked posts, recent searches, and personal information to create your ad profile. Many websites also have a \u201cFacebook Pixel,\u201d which allows Facebook to monitor your activity on those sites. These pixels are installed so that websites can then advertise to you on social media when you\u2019ve recently visited their website.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>How to Protect Your Privacy on Facebook<\/em><\/strong><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Youre_Targeted\"><\/span>How You\u2019re Targeted<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure style=\"width: 650px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-732191 size-full\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/targeted_ads_illustration.jpg?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"An illustration of targeted ads\" width=\"650\" height=\"433\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-vector\/male-remarketing-manager-caucasian-man-specialist-1499467859\">naum \/ Shutterstock<\/a><\/span><\/figcaption><\/figure>\n<p>Advertisers usually have plentiful options when it comes to selecting an audience to advertise to.<\/p>\n<p>Facebook puts you into \u201ccohorts\u201d based on your interests and demographic characteristics, which advertisers then use to narrow down their audience. These interests can include certain sports, celebrities, types of food, and genres of music. You can also be targeted based on location, age, level of education, gender, and relationship status. Other characteristics can also be based on your behavior, such as whether you <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> a lot, how often you post, or whether you\u2019ve interacted with other ads recently.<\/p>\n<p>Google uses a similar policy on AdSense. Ads are targeted based on demographics, viewing history, and the kinds of websites that you frequently visited. Ads are also often based on the current website that you\u2019re on.<\/p>\n<p>Another way that Google advertises to you, which is similar to websites like Amazon, is through Google AdWords. Often, when you search for something on Google Search, the first one or two results will be paid ads. These ads are set to activate if you\u2019re part of a particular demographic and when a specific keyword is typed.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Privacy_Concerns\"><\/span>Privacy Concerns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-731910\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/Apple-iOS-Privacy.jpg?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Woman Holding iPhone Privacy\" width=\"650\" height=\"450\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>While highly personalized ads can be a boon for advertisers and small businesses, many people are uncomfortable with the idea that massive corporations know everything about them. Depending on your personal preference, you might want to reduce personalization in your ads or opt out of personalized ads entirely.<\/p>\n<p>A growing concern is whether companies snoop into your private conversations. Users of the Facebook-owned WhatsApp have grown increasingly suspicious of the company\u2019s loose treatment of privacy. Some people have also reported receiving ads related to conversations that they\u2019ve had in person or over the phone, leading many to believe that apps are using your microphone to spy on you\u2014but advertisers have other ways of targeting you.<\/p>\n<p>As users have become more wary of ad personalization, device makers have responded. Apple\u2019s recently released iOS 14 has automatically disabled data collection and ad personalization by default, forcing Facebook, Google, and other companies to provide an opt-in to personalized ads. Following Apple\u2019s lead, Google has also announced plans to change ad targeting in future iterations of Android.<\/p>\n<p>In the meantime, if you\u2019d like to opt out of ad personalization on Google, check out our guide.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>How to Stop iPhone Apps From Asking to Track Your Activity<\/em><\/strong><\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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We\u2019ll explain what ad personalization is and how you\u2019re being targeted every time you use your smartphone or computer. Advertisers Know Who You Are Tell us&#8230;<\/p>\n","protected":false},"author":1,"featured_media":278770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/05\/target_header_2.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-278769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/278769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=278769"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/278769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/278770"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=278769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=278769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=278769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}