{"id":280010,"date":"2021-06-21T18:16:36","date_gmt":"2021-06-21T15:16:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-truth-about-the-hitmans-wifes-bodyguard-box-office\/"},"modified":"2021-06-21T18:16:36","modified_gmt":"2021-06-21T15:16:36","slug":"the-truth-about-the-hitmans-wifes-bodyguard-box-office","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-truth-about-the-hitmans-wifes-bodyguard-box-office\/","title":{"rendered":"#The Truth About The Hitman&#8217;s Wife&#8217;s Bodyguard Box Office"},"content":{"rendered":"<p>&#8220;<strong>#The Truth About The Hitman&#8217;s Wife&#8217;s Bodyguard Box Office<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"mashsb-container mashsb-main mashsb-stretched\">\n                <\/aside>\n<p><!-- Share buttons by mashshare.net - Version: 3.7.9--><em>Welcome to our weekly box office report, which we do a little differently. Rather than focusing on the money, FSR senior editor\u00a0Christopher Campbell is more interested in the estimated attendance \u2014 or number of tickets sold. Because the value of money changes over the years, but the value of actual moviegoers remains the same. This week, we look at the opening box office attendance numbers for The Hitman\u2019s Wife\u2019s Bodyguard.<\/em><\/p>\n<hr\/>\n<p>When you\u2019re number one, little else matters. Headlines tout you as a winner, and that\u2019s that. However, that\u2019s a dumb narrative for box office data that considers each weekend a race. For what purpose? Just like with any self-respecting runner, the real race is against oneself, or one\u2019s own previous record, and it\u2019s all about the singular performance and its current circumstances for success. Look at the coverage of <strong><em>In the Heights<\/em><\/strong> by most <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> last week and you\u2019ll see the musical being deemed a dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointment due to its non-first-place status as well as its underperformance compared to expectations. Now look at the box office coverage of <em><strong>The <\/strong><\/em><em><strong>Hitman\u2019s Wife\u2019s Bodyguard<\/strong><\/em> by most media this week and see how its chart-topping prominence influences the optics of its opening. The distinction creates a perception that the new movie had a better debut when in reality, they\u2019re about the same.<\/p>\n<p>The opening weekend attendance for <em>In the Heights<\/em> was roughly 1.26 million, based on average movie ticket prices in North America ($9.16). The first-weekend attendance for <em>The <\/em><em>Hitman\u2019s Wife\u2019s Bodyguard<\/em>, calculated from a reported gross of $11.7 million, comes out to 1.27 million. When rounded up to the nearest hundred thousand people, each movie sold about 1.3 million tickets. <em>In the Heights<\/em> might look like a loser given <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2021\/film\/news\/lin-manuel-miranda-john-m-chu-in-the-heights-1234945239\/\">its budget of $55 million<\/a>, and its sixth-place ranking in its second weekend (with a 63.4% drop in sales from its first weekend) doesn\u2019t help. But let\u2019s not forget that the musical is also streaming on HBO Max and has likely been viewed by far more than the 2.1 million people who\u2019ve caught the movie on the big screen. What\u2019s <em>The <\/em><em>Hitman\u2019s Wife\u2019s Bodyguard<\/em>\u2018s excuse? Well, the pandemic still counts, but otherwise?<\/p>\n<p>Let\u2019s look at the movie\u2019s success or lack thereof on its own terms, in a race against itself. The previous showing for the property \u2014 in the form of the original action-comedy <em>The Hitman\u2019s Bodyguard<\/em> released in August 2017 \u2014 included an opening weekend attendance of about 2.4 million. That first movie\u2019s debut exceeded expectations by a fair amount, and its gross surpassed its budget after just one week in theaters. Naturally, Lionsgate produced a sequel, this one <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/variety.com\/2021\/film\/news\/box-office-hitmans-wifes-bodyguard-opening-weekend-1234997574\/\">reportedly budgeted as high as $70 million<\/a> just for production costs. With different timing, the studio might have anticipated greater numbers for the follow-up. As it is, with the context of COVID-19 still keeping a lot of people out of theaters at the moment, <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> still performed slightly better at the box office than what was predicted last week. While <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.boxofficepro.com\/long-range-box-office-forecast-f9-in-the-heights-peter-rabbit-2-the-conjuring-3-the-hitmans-wifes-bodyguard\/\">one month ago<\/a>, Box Office Pro forecast the sequel to do somewhere in the range of 1.4 million and 2 million, the site lowered its expectation, to the equivalent of 1.1 million tickets, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.boxofficepro.com\/weekend-box-office-forecast-the-hitmans-wifes-bodyguard\/\">last Thursday<\/a>, one day <em>after<\/em> the movie opened.<\/p>\n<p>It should be noted that <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> indeed opened on a Wednesday, which tends to complicate opening <em>weekend <\/em>box office figures given that the movie had those two earlier days to attract fans who could go to the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> on a weeknight. So, the sequel\u2019s five-day total is worth looking at: an estimated 1.9 million tickets sold from Wednesday through Sunday (we can\u2019t really fairly compare that to <em>In the Heights<\/em>\u2018 first five days, but also Warner Bros. didn\u2019t report its daily grosses anyway, so all we know is that on its eighth day \u2014 last Friday \u2014 the movie had sold about 1.8 million tickets). While <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> topped the box office on most of its days in release so far, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.boxofficemojo.com\/date\/2021-06-17\/?ref_=bo_rl_table_2\">on Thursday<\/a>, its second day in theaters, the action-comedy was still out-performed by another sequel, <em><strong>A Quiet Place Part II<\/strong><\/em>, which sold about 168,000 tickets versus <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em>\u2018s 155,000. And that was <em>A Quiet Place Part II<\/em>\u2018s twenty-first day of business.<\/p>\n<p>Other reasons for <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> to do worse at the box office than the original movie include its reception. <em>The Hitman\u2019s Bodyguard<\/em> received negative reviews to the tune of a 43% score <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rottentomatoes.com\/m\/the_hitmans_bodyguard\">on Rotten Tomatoes<\/a> (<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.metacritic.com\/movie\/the-hitmans-bodyguard\">on Metacritic<\/a> it\u2019s a bit more mixed at 47). The sequel was panned even more substantially, resulting in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rottentomatoes.com\/search?search=hitman%27s%20bodyguard#:~:text=The%20Hitman%27s%20Wife%27s%20Bodyguard\">a score as low as 25%<\/a> (on Metacritic it\u2019s a 32). [See our own Rob Hunter\u2019s review of <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> to find out what\u2019s so unlikeable about it]. Yet the newer movie\u2019s current audience score on Rotten Tomatoes is 79% compared to the original\u2019s 67% (which averages scores from five times as many users given it\u2019s been out a few years). Opening-night audiences polled by Cinemascore, meanwhile, gave the sequel only a so-so B grade compared to the B+ grade awarded to <em>The Hitman\u2019s Bodyguard<\/em> in 2017.<\/p>\n<p>Quality does matter sometimes, though also it\u2019s unclear how much of a demand there was for a <em>Hitman\u2019s Bodyguard<\/em> sequel in the first place. The cast seems appealing, but Ryan Reynolds fans might just be holding out for the more interesting solo effort of <em>Free Guy<\/em> finally arriving in theaters in August, Samuel L. Jackson fans don\u2019t seem to be satisfied with sequels starring the actor lately (see anything non-Marvel: <em>Glass<\/em>, <em>Shaft<\/em>, <em>Spiral: From the Book of Saw<\/em>\u2026), and Salma Hayek is receiving plenty of views on Amazon Prime with <em>Bliss<\/em> this year at least. While <em>In the Heights<\/em>, despite its <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.vox.com\/first-person\/2021\/6\/18\/22537351\/in-the-heights-lin-manuel-miranda-colorism\">casting controversy<\/a>, is sure to grow its audience through ongoing streaming access and, later this year, some awards consideration, <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> is destined to be forgotten after its light theatrical showing and subsequent cable TV deals \u2014 the original is currently a TNT\/TBS staple, and the sequel will have a similar life.<\/p>\n<p>Speaking of the <em>In the Heights<\/em> controversy, I wonder if it had any impact on the box office for the new Lin-Manuel Miranda-produced documentary <em><strong>Rita Moreno: Just a Girl Who Decided to Go for It<\/strong><\/em>, considering its subject, the Oscar-winning actress Rita Moreno, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cbsnews.com\/news\/rita-moreno-in-the-heights-lin-manuel-miranda-controversy\/\">made a mistake in defending<\/a> the musical\u2019s problem in recent promotional appearances for her own film. In a limited release, at 227 locations, the acclaimed documentary grossed an estimated $76,000 in its opening weekend, for a per-screen average of just $333. Another nonfiction feature, the similarly well-received Edgar Wright-helmed music doc <em><strong>The Sparks Brothers<\/strong><\/em>, averaged just $496 from its 534 screens, resulting in a debut gross of just $265,000. Interestingly enough, while it\u2019s Wright\u2019s lowest opening as a director, he\u2019s seen lower as an executive producer with <em>Attack the Block<\/em> and <em>Sightseers<\/em> (which topped out at just $62,000 in its whole US run), albeit with much smaller screen counts for both of those.<\/p>\n<p>Finally, since it\u2019s been a while coming, congratulations to <em><strong>Godzilla vs. Kong<\/strong><\/em> for finally crossing the $100 million mark with its twelfth weekend in theaters (and available simultaneously on HBO Max and then VOD the entire time) and coming in thirteenth place this week just behind <em>The Sparks Brothers<\/em>. Because of this special occasion for the movie that for much of this year was the domestic box office winner (yes, we can consider the year\u2019s box office a race) before <em>A Quiet Place Part II<\/em> came around and dominated (that movie reached $100 million by its third weekend), I\u2019m including the top thirteen movies below rather than the usual ten. Also congrats to Sony Pictures Classics\u2019 football movie <em><strong>12 Mighty Orphans<\/strong><\/em>, which went wide and entered the top ten in spite of being relatively low on anyone\u2019s radar.<\/p>\n<p>Here are this week\u2019s top thirteen movie releases by estimated ticket sales [with totals in brackets]:<\/p>\n<p style=\"padding-left: 40px;\"><strong>1. <em>The Hitman\u2019s Wife\u2019s Bodyguard<\/em> \u2013 1.3 million [1.3 million]<\/strong><br \/>2. <em>A Quiet Place Part II<\/em> \u2013 1.03 million [13.7 million]<br \/>3. <em>Peter Rabbit 2: The Runaway<\/em> \u2013 0.67 million [2.2 million]<br \/>4. <em>The Conjuring: The Devil Made Me Do It<\/em> \u2013 0.562 million [5.9 million]<br \/>5.\u00a0<em>Cruella<\/em> \u2013 0.557 million [7.1 million]<br \/>6. <em>In the Heights<\/em> \u2013 0.46 million [2.1 million]<br \/>7. <em>Spirit Untamed<\/em> \u2013 0.2 million [1.5 million]<br \/>8. <em>12 Mighty Orphans<\/em> \u2013 0.09 million [0.1 million]<br \/>9. <em>The House Next Door: Meet the Blacks 2<\/em> \u2013 0.07 million [0.2 million]<br \/>10. <em>Wrath of Man<\/em> \u2013 0.05 million [2.9 million]<br \/>11. <em>Queen Bees<\/em> \u2013 0.031 [0.1 million]<br \/><strong>12. <em>The Sparks Brothers<\/em> \u2013 0.029 million [0.03 million]<\/strong><br \/>13. <em>Godzilla vs. Kong<\/em> \u2013 0.027 million [10.9 million]<\/p>\n<p><em>All box office gross figures sourced from Box Office Mojo, The Numbers, and Box Office Pro unless otherwise stated.<\/em>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/filmschoolrejects.com\/the-hitmans-wifes-bodyguard-box-office\/#utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-hitmans-wifes-bodyguard-box-office\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#The Truth About The Hitman&#8217;s Wife&#8217;s Bodyguard Box Office&#8221; Welcome to our weekly box office report, which we do a little differently. Rather than focusing on the money, FSR senior editor\u00a0Christopher Campbell is more interested in the estimated attendance \u2014 or number of tickets sold. Because the value of money changes over the years, but&#8230;<\/p>\n","protected":false},"author":1,"featured_media":280011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/filmschoolrejects.com\/wp-content\/uploads\/2021\/06\/The-Hitmans-Wifes-Bodyguard.jpeg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-280010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/280010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=280010"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/280010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/280011"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=280010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=280010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=280010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}