{"id":280810,"date":"2021-06-22T17:15:16","date_gmt":"2021-06-22T14:15:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/eu-opens-antitrust-probe-into-googles-advertising-business\/"},"modified":"2021-06-22T17:15:16","modified_gmt":"2021-06-22T14:15:16","slug":"eu-opens-antitrust-probe-into-googles-advertising-business","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/eu-opens-antitrust-probe-into-googles-advertising-business\/","title":{"rendered":"#EU opens antitrust probe into Google’s advertising business"},"content":{"rendered":"

“#EU opens antitrust probe into Google’s advertising business<\/strong>”<\/p>\n

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The European Union opened a formal antitrust probe into Google\u2019s lucrative advertising business, signaling it will scrutinize whether the search giant is abusing its increasingly outsize market power.<\/p>\n

The European Commission, the legislative branch of the EU that is overseeing the investigation, said Tuesday is considering whether Google has broken EU rules by favoring its own online advertising services over competitors. It\u2019s also probing if Google is \u201cdistorting competition\u201d by restricting third-party access to user data for advertising while keeping such data for its own use.\u00a0<\/p>\n

\u201cWe are concerned that Google has made it harder for rival online advertising services to compete,\u201d European Commission Executive Vice-President Margrethe\u00a0Vestager said in a statement<\/a>.\u00a0<\/p>\n

Google did not immedia<\/a>tely respond to a request for comment.\u00a0<\/p>\n

While the company has its hands in everything from driverless cars to mobile phones, ads are by far Google\u2019s most important revenue stream. Advertising brought-in $147 billion for the firm last year \u2014 about 80 percent of Google\u2019s total income.\u00a0<\/p>\n

Google dominates the digital advertising market worldwide, raking in 27.5 percent of all global ad spending,\u00a0according to market research firm eMarketer<\/a>. Its share of the US ad market last year was 28.9 percent, according to the firm.<\/p>\n

\u201cGoogle collects data to be used for targeted advertising purposes, it sells advertising space and also acts as an online advertising intermediary. So Google is present at almost all levels of the supply chain for online display advertising,\u201d said Vestager.<\/p>\n

\"Google
Advertising brought-in $147 billion for the firm last year \u2014 about 80 percent of Google\u2019s total income.\u00a0<\/figcaption>
zz\/John Nacion\/STAR MAX\/IPx<\/span><\/figcaption><\/figure>\n

News<\/a> of the impending EU probe was first reported by Reuters last week.<\/p>\n

The European Commission probe builds on three previous probes that have resulted in $9.8 billion in total fines so far.\u00a0<\/p>\n

In 2018, the EU\u00a0slapp<\/a>ed Google with a record $5 billion fine\u00a0for forcing cellphone makers to install Google apps on phones using the company\u2019s Android operating system. And in 2017, the EU\u00a0made Google pay $2.7 billion\u00a0for using its search engine to steer customers toward its own shopping platform. A third $1.7 billion fine in 2019\u00a0centered on Google\u2019s advertising sales practices<\/a>. \u00a0<\/p>\n

Google also faces antitrust probes\u00a0in the US from the Department of Justice and from several states\u2019 attorneys general<\/a>.\u00a0<\/p>\n

Last week, Congressional lawmakers\u00a0introduced five antitrust bills\u00a0that could force Google and other tech giants like Apple and Amazon to overhaul or even break up their business empires.\n <\/p><\/div>\n

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For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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If you want to read more News articles, you can visit our News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#EU opens antitrust probe into Google’s advertising business” The European Union opened a formal antitrust probe into Google\u2019s lucrative advertising business, signaling it will scrutinize whether the search giant is abusing its increasingly outsize market power. The European Commission, the legislative branch of the EU that is overseeing the investigation, said Tuesday is considering whether…<\/p>\n","protected":false},"author":1,"featured_media":280811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/06\/google-antitrust-1.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[110030,70874,72705,26293,70358,39572],"class_list":["post-280810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-22-21","tag-anti-trust-law","tag-european-union","tag-google","tag-investigations","tag-monopoly"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/280810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=280810"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/280810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/280811"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=280810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=280810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=280810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}