{"id":280852,"date":"2021-06-22T18:44:32","date_gmt":"2021-06-22T15:44:32","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebooks-first-oculus-quest-ads-pulled-from-paid-game-following-backlash-review-geek\/"},"modified":"2021-06-22T18:44:32","modified_gmt":"2021-06-22T15:44:32","slug":"facebooks-first-oculus-quest-ads-pulled-from-paid-game-following-backlash-review-geek","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebooks-first-oculus-quest-ads-pulled-from-paid-game-following-backlash-review-geek\/","title":{"rendered":"#Facebook\u2019s First Oculus Quest Ads Pulled from Paid Game Following Backlash \u2013 Review Geek"},"content":{"rendered":"

“#Facebook<\/a>\u2019s First Oculus Quest Ads Pulled from Paid Game<\/a> Following Backlash \u2013 Review Geek”<\/strong><\/p>\n

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Facebook<\/span><\/figcaption><\/figure>\n

Facebook recently announced that it\u2019s testing ads within Oculus Quest app<\/a>s, starting with the paid title Blaston<\/em> from Resolution Games. Clearly,\u00a0Blaston<\/em> was a stupid place to start. A flood of negative reviews<\/a> and social media backlash led Resolution Games to pull Blaston<\/em> from the Oculus ads test, and the company is currently mulling over an alternative.<\/p>\n

Introducing advertisements to a game that people have already paid for is wildly inappropriate. Not only does it go against common practices in the software industry, but it shows a disregard for customers who purchased the game when it was ad-free.<\/p>\n

If a developer brought ads to their paid mobile or console game months after release, it would result in backlash. The fact that Facebook and Resolution Games thought that such a move would fly with a paid VR game is bizarre. After all, advertising is already a sore spot for Oculus Quest users who feel that the platform is becoming Facebook-ified.<\/p>\n

So what happens next? In a conversation with The Verge<\/em><\/a>, Resolution Games CEO Tommy Palm noted that \u201csome good points have been made, and we realize that Blaston<\/em> isn\u2019t the best fit for this type of advertising test.\u201d As a result, the ads test may move to Resolution Games\u2019 Bait!<\/em>, a free title.<\/p>\n

Testing ads in Bait!<\/em> will likely lead to more backlash, as Oculus Quest users are still upset about the Blaston<\/em> debacle (and VR ads in general<\/a>). Still, Palm points out that ads in VR may be \u201cinevitable,\u201d as it was \u201con other platforms.\u201d<\/p>\n

It\u2019s true; ads became a staple of the software industry long before the first Oculus headset hit the market. Advertising in Oculus Quest apps could make VR more accessible to young people who are accustomed to free mobile apps. It could also help developers generate revenue without charging users for their software.<\/p>\n

But with Facebook at the helm, Oculus Quest users have a reason to be skeptical. Facebook promises that it won\u2019t use the Quest to sell movement data, body weight, and other personal info to advertisers, but the company could change or ignore these policies at any time (Facebook secretly collected health data<\/a> in 2019). And as companies like Google and Apple show a new interest in user privacy, Facebook is taking an aggressive stance against such developments, to the point that it may release a smart watch to circumvent new privacy tools on Android and iOS.<\/p>\n

If ads in VR are inevitable, then it\u2019s going to be a bumpy ride.<\/p>\n

Source: Resolution Games via The Verge<\/a>, Upload VR (1<\/a>, 2<\/a>)<\/small>\n<\/div>\n