{"id":281437,"date":"2021-06-23T02:43:40","date_gmt":"2021-06-22T23:43:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/drew-barrymore-is-launching-her-own-magazine\/"},"modified":"2021-06-23T02:43:40","modified_gmt":"2021-06-22T23:43:40","slug":"drew-barrymore-is-launching-her-own-magazine","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/drew-barrymore-is-launching-her-own-magazine\/","title":{"rendered":"#Drew Barrymore is launching her own magazine"},"content":{"rendered":"

“#Drew Barrymore is launching her own magazine<\/strong>”<\/p>\n

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Bauer Media<\/a> \u2014 the German publisher that sold its stable of pop culture and teen magazines three years ago \u2014 is jumping back into celebrity rags in a new venture with Drew Barrymore. <\/p>\n

According the company, \u201cDrew\u201d will be \u201coptimism in magazine form.\u201d The new quarterly is \u201ca feel-good print product devoted to beauty, love, and fun\u201d whose glossy pages will be filled with \u201ccolorful photography and stories about what to see, where to go, products to use, recipes to make and so much more.\u201d<\/p>\n

And Barrymore is quoted as saying she\u2019s dreamed of having her own magazine since she was in her teens.<\/p>\n

It\u2019s a dramatic reversal for Bauer, which in June 2018 sold 13 celebrity and teen titles<\/a> including Closer, In Touch and Life & Style to American Media, the owner of the National Enquirer \u2014 headed by Trump pal David Pecker \u2014 which subsequently changed its name to A360Media.<\/p>\n

\u201cThe content, cadence, and consumer of the celebrity\/entertainment magazines that Bauer sold to AMI in 2018 could not be any more different from Drew,\u201d said a Bauer spokeswoman. \u201cWhen\u00a0Bauer made the decision to focus its portfolio on its women\u2019s service business, CEO Steven Kotok was clear that he had every intention\u00a0to further grow this strong business.\u201d<\/p>\n

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\"Drew
The magazine helmed by Drew Barrymore, seen here during a guest-hosting gig on \u201cCBS This Morning,\u201d will focus on upbeat lifestyle topics such as cooking.<\/figcaption>
CBS via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n

Drew is actually the second new magazine that Bauer has launched into the teeth of the recession. In December, it launched another eponymously titled magazine, Joy the Baker with food blogger Joy Wilson. That is now quarterly. Drew is starting slowly with its first issue hitting news<\/a>stands this week with a second issue not scheduled until the fall. Both will carry the relatively high cover price, $9.99. <\/p>\n

In many ways, the newest launch is a modern refinement of a strategy that was ushered in by Martha Stewart <\/a>in the 1990s and her partnership with Time Inc. to launch Martha Stewart Living. Twenty years ago Hearst teamed up with Oprah Winfrey to launch O, the Oprah Magazine and Reader\u2019s Digest in 2005 launched Every Day before selling it to Meredith in 2011. <\/p>\n

The Oprah and Rachael Ray titles now app<\/a>ear quarterly with $9.99 cover prices. MSL still publishes 10 issues a year at a cover price of $4.99.<\/p>\n

\"Drew
Drew Barrymore joins the ranks of other celebs with their own titles including Oprah Winfrey, Martha Stewart and Rachael Ray.<\/figcaption>
CBS via Getty Images<\/span><\/figcaption><\/figure>\n

\u201cThe focus is more on service via the celebrity rather than celebrity news and views,\u201d according to professor Samir Husni, founder of the Magazine Innovation Center at the School of Journalism and New Media at the University of Mississippi.<\/p>\n

Celebrity-themed magazines can be problematic. Hearst cut Good Life with Dr. Mehmet Oz back from a regular frequency magazine to high-priced quarterly when treatments endorsed by the heart surgeon drew government scrutiny. And Cond\u00e9 Nast stopped publishing Gwyneth Paltrow\u2019s Goop magazine<\/a> when the actress would not let treatments and therapies she endorsed to be vigorously fact checked. <\/p>\n

Nevertheless, \u201cThis genre of magazines is proving to be what the doctor ordered during this pandemic and beyond,\u201d Husni said. \u201cI expect to see more partnerships like this in the future. Service journalism is a must, the celebrity is the icing on the cake.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Drew Barrymore is launching her own magazine” Bauer Media \u2014 the German publisher that sold its stable of pop culture and teen magazines three years ago \u2014 is jumping back into celebrity rags in a new venture with Drew Barrymore. According the company, \u201cDrew\u201d will be \u201coptimism in magazine form.\u201d The new quarterly is \u201ca…<\/p>\n","protected":false},"author":1,"featured_media":281438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/06\/drew-yellow-blouse.jpg?quality=90&strip=all&w=594","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[110030,56699,17799,4934,48427,5084,110105],"class_list":["post-281437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-22-21","tag-drew-barrymore","tag-gwyneth-paltrow","tag-magazines","tag-martha-stewart","tag-publishing","tag-rachael-ray"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/281437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=281437"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/281437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/281438"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=281437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=281437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=281437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}