{"id":281888,"date":"2021-06-23T18:35:17","date_gmt":"2021-06-23T15:35:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/michael-b-jordan-apologizes-for-rum-brands-controversial-name-after-getting-called-out-by-nicki-minaj-others\/"},"modified":"2021-06-23T18:35:17","modified_gmt":"2021-06-23T15:35:17","slug":"michael-b-jordan-apologizes-for-rum-brands-controversial-name-after-getting-called-out-by-nicki-minaj-others","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/michael-b-jordan-apologizes-for-rum-brands-controversial-name-after-getting-called-out-by-nicki-minaj-others\/","title":{"rendered":"#Michael B. Jordan Apologizes for Rum Brand&#8217;s Controversial Name After Getting Called Out By Nicki Minaj &#038; Others"},"content":{"rendered":"<p>&#8220;<strong>#Michael B. Jordan Apologizes for Rum Brand&#8217;s Controversial Name After Getting Called Out By Nicki Minaj &amp; Others<br \/>\n<\/strong>&#8221;<\/p>\n<div itemprop=\"articleBody\" class=\"text\">\nCelebs\u2019 alcohol brands seem to be the new frontier of cultural <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ropriation right now.<\/p>\n<p><strong>Michael B. Jordan<\/strong> might have learned a lesson from all the heat <strong>Kendall Jenner<\/strong> got for her <strong>818 Tequila<\/strong> brand. Instead, he found himself embroiled in a pretty similar controversy. Over the weekend, the actor celebrated the launch of his new rum brand, <strong>J\u2019Ouvert<\/strong>. Girlfriend <strong>Lori Harvey<\/strong> posted some snaps from the launch party on her <strong>Instagram Story<\/strong>, congratulating him for the accomplishment.<\/p>\n<p><strong>Related: Gwen Stefani Talks Cultural Appropriation Claims Over Harajuku Girls Era<\/strong><\/p>\n<p>On packaging for the drink (which can be seen in screenshots from Lori\u2019s posts, below), the brand explained the name:<\/p>\n<blockquote><p>\u201cDerived from the Antillean Creole French term meaning \u2018daybreak,\u2019 J\u2019OUVERT originated in the pre-dawn streets of Trinidad, as celebrations of emancipation combined with Carnival season to serve as the festival\u2019s informal commencement. Crafted on those same islands, J\u2019OUVERT Rum is a tribute to the \u2018party start.&#8217;\u201d<\/p>\n<\/blockquote>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">What\u2019s next? A free doubles with every <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/JouvertRum?src=hash&amp;ref_src=twsrc%5Etfw\">#JouvertRum<\/a> purchase?! ???????? someone point out Michael B Jordan\u2019s Trini roots fast for me please!!! Cuz I\u2019m not understanding this shit. Is it his grandma who makes the rum cakes??? <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/7Q8E1uowmU\">pic.twitter.com\/7Q8E1uowmU<\/a><\/p>\n<p>\u2014 Hot &amp; Unbothered ???? ???????????????? (@AllianaSabrina) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AllianaSabrina\/status\/1406424145940918277?ref_src=twsrc%5Etfw\">June 20, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Fans took issue with the brand appropriating a specifically Trinidadian (and Caribbean) tradition, particularly when the <em>Black Panther<\/em> star seemingly does not have ties to the island himself. (It\u2019s unclear whether his partners in the endeavor may be Trinidadian.) On top of that, some found the trademark for the rum \u2014 which claimed the term \u201chas no meaning in a foreign language\u201d (an interesting assertion when the brand\u2019s own packaging says otherwise) \u2014 offensive.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">So MBJ\u2019s team trademarked the word \u201cJ\u2019ouvert\u201d \u2026 that description tho? \u201cHas no meaning\u201d. This is ERASURE. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/WyYJdBgOYN\">https:\/\/t.co\/WyYJdBgOYN<\/a><\/p>\n<p>\u2014 Hot &amp; Unbothered ???? ???????????????? (@AllianaSabrina) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AllianaSabrina\/status\/1406457080077295618?ref_src=twsrc%5Etfw\">June 20, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Jouvert rum is a tribute but not a single local entertainer\/influencer involved?<\/p>\n<p>\u2014 Krystal (@Krixydrews) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/Krixydrews\/status\/1406448347808927747?ref_src=twsrc%5Etfw\">June 20, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Has the nerve to trademark it and say Jouvert has no meaning. Also leaves Tobago out the description.<\/p>\n<p>\u2014 D.D. Aesthetic | IG:_iamdda ????????\u2728???????????? (@_iamdda) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/_iamdda\/status\/1406645897803571200?ref_src=twsrc%5Etfw\">June 20, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">You know what\u2019s the worst part for me of this Jouvert rum scenario. I\u2019ve done so many pitches to have content features on international platforms featuring Trinidad &amp; Tobago culture and it\u2019s people to no avail but a celebrity with a rudimentary grasp of it is lauded on it.<\/p>\n<p>\u2014 Alexia James (@alexiajames_) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/alexiajames_\/status\/1406603326083457029?ref_src=twsrc%5Etfw\">June 20, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">WE ARE NOT MAD OVER THE FACT THAT HE NAMED THE BRAND <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/Jouvert?src=hash&amp;ref_src=twsrc%5Etfw\">#Jouvert<\/a> INNO. WE ARE MAD BECAUSE THEY TRADEMARKED THE WORD AND CLAIMED THAT IT HAD NO MEANING\u203c THE CULTURAL SIGNIFICANCE THAT JOUVERT CARRIES DOESN&#8217;T DESERVE THAT DISREPECT AT ALL. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/JouvertRum?src=hash&amp;ref_src=twsrc%5Etfw\">#JouvertRum<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/michaelbjordan?src=hash&amp;ref_src=twsrc%5Etfw\">#michaelbjordan<\/a><\/p>\n<p>\u2014 Jey???????? (@iamjennelleross) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/iamjennelleross\/status\/1407571617220333569?ref_src=twsrc%5Etfw\">June 23, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Joining those speaking out against the brand was <strong>Nicki Minaj<\/strong>, who reposted a history of the celebration on her IG with the caption:<\/p>\n<blockquote><p>\u201cI\u2019m sure MBJ didn\u2019t intentionally do anything he thought Caribbean ppl would find offensive \u2014 but now that you are aware, change the name &amp; continue to flourish &amp; prosper.\u201d<\/p>\n<\/blockquote>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CQcBfxiLWC0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/CQcBfxiLWC0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\">A post shared by Barbie (@nickiminaj)<\/a>\n<\/div>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>Related: Adele\u2019s Carnival Getup Slammed For Cultural Appropriation!<\/strong><\/p>\n<p>Following the outcry, the brand\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> was set to private, and Lori seemingly took down her posts from the event. On Tuesday, the actor finally addressed the controversy, writing on his own IG story:<\/p>\n<blockquote><p>\u201cI just wanna say on behalf of myself &amp; my partners, our intention was never to offend or hurt a culture(we love &amp; respect) &amp; hoped to celebrate &amp; shine a positive light on. Last few days has been a lot of listening. A lot of learning &amp; engaging in countless community conversations\u2026\u201d<\/p>\n<\/blockquote>\n<p>He added:<\/p>\n<blockquote><p>\u201cWe hear you. I hear you &amp; want to be clear that we are in the process of renaming. We sincerely apologize &amp; look forward to introducing a brand we can all be proud of.\u201d<\/p>\n<\/blockquote>\n<p>Well, it seems like this is the best possible outcome for the situation. Hopefully when going back to the drawing board, MBJ and his partners can create branding that welcomes rather than alienates the people that may be their customers.<\/p>\n<p class=\"image_cite\"><em>[Image via <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/photo.wenn.com\">Nicky Nelson\/WENN\/Avalon<\/a>]<\/em>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/social-media\/\" target=\"_blank\" rel=\"noopener\">Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/perezhilton.com\/michael-b-jordan-nicki-minaj-rum-brand-controversy-apology\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Michael B. Jordan Apologizes for Rum Brand&#8217;s Controversial Name After Getting Called Out By Nicki Minaj &amp; Others &#8221; Celebs\u2019 alcohol brands seem to be the new frontier of cultural appropriation right now. Michael B. Jordan might have learned a lesson from all the heat Kendall Jenner got for her 818 Tequila brand. Instead, he&#8230;<\/p>\n","protected":false},"author":1,"featured_media":281889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/perezhilton.com\/wp-content\/uploads\/2021\/06\/michael-b-jordan-nicki-minaj-rum-brand-controversy-apology-doodle.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[72769,73188,72767,33423,8203,70711,72855,10401],"class_list":["post-281888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-alcohol","tag-business-blitz","tag-controversy","tag-instagram","tag-michael-b-jordan","tag-nicki-minaj","tag-social-issues","tag-twitter"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/281888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=281888"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/281888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/281889"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=281888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=281888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=281888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}