{"id":282804,"date":"2021-06-24T17:15:48","date_gmt":"2021-06-24T14:15:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nfl-hires-goldman-sachs-to-help-sell-media-properties-report\/"},"modified":"2021-06-24T17:15:48","modified_gmt":"2021-06-24T14:15:48","slug":"nfl-hires-goldman-sachs-to-help-sell-media-properties-report","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nfl-hires-goldman-sachs-to-help-sell-media-properties-report\/","title":{"rendered":"#NFL hires Goldman Sachs to help sell media properties: report"},"content":{"rendered":"

“#NFL hires Goldman Sachs to help sell media<\/a> properties: report<\/strong>”<\/p>\n

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The National Football League has hired Goldman Sachs as it explores options to sell stakes in its media properties including the NFL cable channel, NFL Digital and NFL RedZone, according to a report. <\/p>\n

The league told team owners in a letter Wednesday that the move is aimed at expanding the reach of its TV and digital properties, according to The Wall Street Journa<\/a>l.<\/p>\n

The NFL did not immediately return requests for comment. <\/p>\n

In its letter to team owners, the league said it is aiming to create \u201can even more dynamic media asset that extends reach and engagement and creates additional value for the clubs \u2014 including through direct-to-consumer opportunities, new and innovative content and formats, and international expansion.\u201d<\/p>\n

League and team officials said the move is based on the belief that the league\u2019s TV and digital assets will flourish with bigger media and tech companies rather than remaining standalone properties. <\/p>\n

Nonetheless, the NFL said it isn\u2019t looking to sell its media properties outright but instead sell a stake in them and maintain control of them. While there\u2019s no timetable for the process, the league said talks would likely run through the 2021 NFL season.<\/p>\n

\u201cAs the whole world of communications and digital media changes, we want to find a partner who can further help us maximize the reach and potential the NFL assets represent,\u201d said New England Patriots owner and chair of the league\u2019s media committee Robert Kraft told The Journal. <\/p>\n

\"Las
The league hired Goldman Sachs to help it find partners to buy stakes in media assets like the NFL Network.<\/figcaption>
John Locher\/AP<\/span><\/figcaption><\/figure>\n

\u201cWe are not selling. We are looking for investment partners,\u201d added Dallas Cowboys owner Jerry Jones, who is also a member of the league\u2019s media committee and chairman of the owned and operated media committee, which includes the NFL Network and the popular RedZone, a commercial-free highlight show.<\/p>\n

The Journal reported that NFL Commissioner Roger Goodell circulated a staff memo asserting that the league has \u201ca number of rights and assets to support the future growth of our business,\u201d including live game<\/a>s, tentpole events like the NFL draft and \u201ca myriad of opportunities around legalized sports betting.\u201d <\/p>\n

\"NFL
NFL Commissioner Roger Goodell<\/figcaption>
John Bazemore\/AP<\/span><\/figcaption><\/figure>\n

The move to explore new partnerships comes months after the NFL inked a bevy of lucrative TV and streaming rights deals valued at over $100 billion. <\/p>\n

Although the league sees the possibilities that a strategic partnership can unlock, Kraft said there\u2019s no pressure to ratchet up a deal. <\/p>\n

\u201cWe\u2019re only going to do it if it\u2019s the right fit,\u201d he said. \u201cIt has to be clear that it\u2019s someone who can manage our resources better than we can.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#NFL hires Goldman Sachs to help sell media properties: report” The National Football League has hired Goldman Sachs as it explores options to sell stakes in its media properties including the NFL cable channel, NFL Digital and NFL RedZone, according to a report. The league told team owners in a letter Wednesday that the move…<\/p>\n","protected":false},"author":1,"featured_media":282805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/06\/nfl-1.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[110205,70790,73711,869,70433],"class_list":["post-282804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-24-21","tag-goldman-sachs","tag-investments","tag-nfl","tag-sports-media"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/282804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=282804"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/282804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/282805"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=282804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=282804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=282804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}