{"id":282836,"date":"2021-06-24T17:33:42","date_gmt":"2021-06-24T14:33:42","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-corporate-citizenship-matters-now-more-than-ever\/"},"modified":"2021-06-24T17:33:42","modified_gmt":"2021-06-24T14:33:42","slug":"why-corporate-citizenship-matters-now-more-than-ever","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-corporate-citizenship-matters-now-more-than-ever\/","title":{"rendered":"#Why Corporate Citizenship Matters Now More Than Ever"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a39e4290508d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a39e4290508d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-corporate-citizenship-matters-now-more-than-ever\/#Impact_through_sponsorships\" >Impact through sponsorships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-corporate-citizenship-matters-now-more-than-ever\/#True_allyship\" >True allyship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-corporate-citizenship-matters-now-more-than-ever\/#Doing_good_daily\" >Doing good daily<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Why Corporate Citizenship Matters Now More Than Ever<\/strong>&#8221;<\/p>\n<div>\n                            How Canadian companies can nurture a virtuous cycle of growth while giving back to their community\n                        <\/div>\n<div>\n<p>When the COVID-19 pandemic hit, many businesses did just that. But doing good isn\u2019t only for times of crisis. It\u2019s an ongoing commitment, and companies that inherently understand their responsibility to the communities they serve can be a force for good over the long term.<\/p>\n<p>\u201cThe past year\u2019s extraordinary events brought a new clarity to what matters and to the role that businesses and brands must play in society,\u201d says Geraldine Huse, president of Procter &amp; Gamble Canada. \u201cP&amp;G has had a longstanding commitment to make the world better\u2009by fostering equality and inclusion, supporting our communities, and protecting the planet\u2009through the products we create, and to drive positive impact through our brands and our company.\u201d<\/p>\n<p>Perhaps the biggest benefit of corporations doing good is that they can empower others to do the same. Companies that take purposeful action in terms of sustainability, equality, and inclusion earn the loyalty of consumers, which drives growth. \u201cThe more we grow, the more we can give back,\u201d says Huse, president of P&amp;G Canada. \u201cIt\u2019s a virtuous cycle.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_through_sponsorships\"><\/span><strong>Impact through sponsorships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P&amp;G has long used sponsorship to help bring big events to life while boosting awareness of its brands. But it also understands its responsibility to use sponsorship to generate broader and more meaningful impact. So, for example, when the Olympic <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s Tokyo 2020 were put on hold last year, P&amp;G began showcasing the inspiring ways in which Olympic and Paralympic athletes were making a difference <em>away<\/em> from the field of play. And this serves as the central <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> of the company\u2019s campaign and new short film \u201cYour Goodness is Your Greatness.\u201d<\/p>\n<p>After documenting the amazing stories of athletes doing good in the world, P&amp;G was inspired to do even more. Alongside the International Olympic Committee and International Paralympic Committee, the company provided grants to charitable organizations supported by Olympic and Paralympic athletes. Four Canadians were among the Athletes for Good Fund\u2019s grant recipients, including rugby player Pamphinette Buisa, who teams up with SOLID Outreach, from Lekwungen territory (also known as Victoria, B.C.), to provide peer-based health education and harm-reduction support, and Para runner Marissa Papaconstantinou, who works as an ambassador and youth mentor for Holland Bloorview Kids Rehabilitation Hospital in Toronto. \u201cIt was fantastic to see Canadian Paralympic athletes receive grants through the Athletes for Good Fund to support the charitable organizations they work with,\u201d says Karen O\u2019Neill, CEO of the Canadian Paralympic Committee. \u201cAs this program continues through the support of P&amp;G, we look forward to discovering more ways athletes are contributing to their communities.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"True_allyship\"><\/span><strong>True allyship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P&amp;G is also strengthening its long-standing partnerships with locally focused groups such as The 519, a non-profit that advocates for LGBTQ2S+ communities. For the past three years, the Toronto-based organization has worked together with P&amp;G\u2019s Crest brand to \u201ccreate the right model\u2014from a monetary and product-donation perspective\u2014to support Canadian LGBTQ2S+ community members,\u201d says Stacy G. Kelly, director of philanthropy for The 519. This year\u2019s donation will allow The 519 to distribute meals and provide clothing and hygiene products, as well as harm-reduction supplies, to vulnerable members of the community. \u201cAnd the #CrestSmileWithPride campaign has helped to start a conversation around strong allyship while celebrating the community.\u201d<\/p>\n<p>It\u2019s a community that P&amp;G has been supporting for more than two decades, including through its intra-company GABLE affinity group. Comprising LGBTQ2S+ and ally employees, the group reflects P&amp;G\u2019s commitment to inclusivity by recognizing that employees with diverse backgrounds, preferences, and ways of thinking can make a lasting impact on each other and on Canadians at large.<\/p>\n<div id=\"attachment_1222567\" style=\"width: 1087px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" data-sizes=\"auto\" class=\"size-full wp-image-1222567 lazyload\" src=\"https:\/\/www.macleans.ca\/wp-content\/uploads\/2021\/06\/Crest-pride-float_featureimage.jpg\" alt=\"\" width=\"1077\" height=\"550\"\/><\/p>\n<p class=\"wp-caption-text\">P&amp;G and Crest celebrate Pride at the Toronto Pride Parade 2019. (Source: Crest)<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Doing_good_daily\"><\/span><strong>Doing good daily<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another way that Canadians can take action on issues that matter is by visiting <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sr.studiostack.com\/c\/link?l=488455&amp;s=488451\">P&amp;G Good Everyday.<\/a> Powered by P&amp;G brands, the new website invites users to take quizzes or scan receipts while collecting points that can be redeemed for rewards\u2014including donations made by P&amp;G to charitable causes like Tide Loads of Hope, Dawn Helps Save Wildlife, and Always End Period Poverty, as well as other featured charities including supporting WWF-Canada to help schools across Canada plant native gardens, and United Way Centraide to support calls to 211, a telephone line that connects Canadians to government and community-based, non-clinical health and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> services.<\/p>\n<p>\u201cThe platform serves as a hub for sharing our ongoing acts of good with Canadians,\u201d Huse says. \u201cAt the same time, it encourages and enables them to join in our efforts to also make a positive impact.\u201d<br \/>\n<span class=\"ctx-article-root\"><!-- --><\/span><\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v10.0\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.macleans.ca\/sponsored\/why-corporate-citizenship-matters\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Why Corporate Citizenship Matters Now More Than Ever&#8221; How Canadian companies can nurture a virtuous cycle of growth while giving back to their community When the COVID-19 pandemic hit, many businesses did just that. But doing good isn\u2019t only for times of crisis. It\u2019s an ongoing commitment, and companies that inherently understand their responsibility to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":282837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.macleans.ca\/wp-content\/uploads\/2021\/06\/PG_FEATURE_2560x1440-766x431.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[110248],"class_list":["post-282836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-pg0621"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/282836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=282836"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/282836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/282837"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=282836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=282836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=282836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}