{"id":283365,"date":"2021-06-24T20:43:53","date_gmt":"2021-06-24T17:43:53","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-delays-plan-to-phase-out-chrome-ad-tracking-tech-by-2-years\/"},"modified":"2021-06-24T20:43:53","modified_gmt":"2021-06-24T17:43:53","slug":"google-delays-plan-to-phase-out-chrome-ad-tracking-tech-by-2-years","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-delays-plan-to-phase-out-chrome-ad-tracking-tech-by-2-years\/","title":{"rendered":"#Google delays plan to phase out Chrome ad-tracking tech by 2 years"},"content":{"rendered":"

“#Google delays plan to phase out Chrome ad-tracking tech by 2 years<\/strong>”<\/p>\n

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Google says it\u2019s delaying plans to phase out Chrome web browser technology<\/a> that tracks users for ad purposes because it needs more time to develop a replacement system.<\/p>\n

The tech giant said Thursday that its deadline to remove so-called third-party cookies will be pushed back to late 2023, nearly two years later than the initial timing of January 2022.<\/p>\n

\u201cWe need to move at a responsible pace, allowing sufficient time for public discussion on the right solutions and for publishers and the advertising industry to migrate their services,\u201d Vinay Goel, the director of privacy engineering for Chrome,\u00a0said in a blog post<\/a>.<\/p>\n

Third-party cookies are snippets of code that log user info and are used by advertisers to more effectively target their campaigns, thereby helping fund free online content such as news<\/a>papers and blogs. However, they\u2019ve also been a longstanding source of privacy concerns because they can be employed to track users across the internet.<\/p>\n

Google is retiring third-party cookies as it overhauls Chrome to tighten privacy, but the proposals have shaken up the online advertising industry, raising fears that replacement technology will leave even less room for online ad rivals. European Union and British regulators have been investigating Google\u2019s plans, known as Privacy Sandbox.<\/p>\n

To resolve the UK probe, the company has offered the country\u2019s competition watchdog\u00a0a role overseeing\u00a0the cookie phaseout. It has also promised not to discriminate against rival digital advertising companies when designing the new technology and pledged to give the U.K. competition watchdog 60 days notice before removing third-party cookies.<\/p>\n

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\"A
Google says it needs more time to develop a replacement for the so-called third-party cookies that track users for ad purposes.<\/figcaption>
AFP via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n

Goel said Google aims to have the new technology available by the end of 2022 for developers to start adopting, which would allow third-party cookies to be phased out of Chrome over three months \u201cending in late 2023.\u201d That timeline is in line with the commitments Google has made to the U.K. competition watchdog, Goel said.<\/p>\n

One of the leading ideas to replace third-party cookies is a technique that hides users in large online groups based on their interests while keeping web browsing histories on devices to maintain privacy.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Google delays plan to phase out Chrome ad-tracking tech by 2 years” Google says it\u2019s delaying plans to phase out Chrome web browser technology that tracks users for ad purposes because it needs more time to develop a replacement system. The tech giant said Thursday that its deadline to remove so-called third-party cookies will be…<\/p>\n","protected":false},"author":1,"featured_media":283366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/06\/google-delays-ending-tracking.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[110205,74490,71380,26293],"class_list":["post-283365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-24-21","tag-ads","tag-digital-privacy","tag-google"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/283365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=283365"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/283365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/283366"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=283365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=283365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=283365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}