{"id":286990,"date":"2021-06-29T23:39:55","date_gmt":"2021-06-29T20:39:55","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/cnn-msnbcs-ratings-collapse-due-to-credibility-problem\/"},"modified":"2021-06-29T23:39:55","modified_gmt":"2021-06-29T20:39:55","slug":"cnn-msnbcs-ratings-collapse-due-to-credibility-problem","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/cnn-msnbcs-ratings-collapse-due-to-credibility-problem\/","title":{"rendered":"#CNN, MSNBC’s ratings collapse due to ‘credibility problem’"},"content":{"rendered":"

“#CNN, MSNBC’s ratings collapse due to ‘credibility problem’<\/strong>”<\/p>\n

\n

The second quarter of 2021 saw viewers ditch\u00a0CNN and MSNBC\u00a0in droves as experts wonder if the liberal networks can ever recover from a \u201cserious credibility problem\u201d they created by relying on former President Donald Trump for success while ignoring internal gaffes and scandals.\u00a0<\/p>\n

\u201cCNN and MSNBC were one-trick ponies, and that trick was bashing Trump,\u201d Cornell Law School professor and media<\/a> critic William A. Jacobson told Fox News<\/a>.\u00a0<\/p>\n

\u201cNow that Trump no longer is president, they have tried to keep up the mania, but it\u2019s hard. The audience has disapp<\/a>eared because it never was loyal to CNN and MSNBC hosts, it was loyal to Trump hatred,\u201d Jacobson added. \u201cIt\u2019s not hard to imagine executives at CNN and MSNBC saying nightly prayers that Trump runs for president in 2024.\u201d<\/p>\n

MSNBC averaged only 847,000 viewers during the second quarter and CNN settled for a dismal 654,000. By comparison, Fox News averaged 1.2 million during the same time period to finish No. 1 in all of basic cable. CNN failed to crack the one-million viewer threshold during the primetime hours of 8-11 p.m. ET, while MSNBC lost to CNN among the key demographic of adults age 25-54.\u00a0<\/p>\n

Fox News contributor Joe Concha thinks a significant credibility crisis at CNN and MSNBC is going to keep vanishing viewers.\u00a0<\/p>\n

\u201cQ3 will be even worse in looking at the trends for both networks, if that\u2019s possible. The numbers are where they are because of two things: Their myopic ratings hook, Donald Trump, isn\u2019t around anymore. But more importantly, these networks have a serious credibility problem,\u201d Concha said, noting that left-wing stars from each network have recently generated negative headlines but went unpunished.\u00a0<\/p>\n

\"Chris
Chris Cuomo had the most-watched show on CNN.<\/figcaption>
Santiago Felipe\/Getty Images<\/span><\/figcaption><\/figure>\n

\u201cWhen [CNN host] Chris Cuomo, for example, a primetime anchor, provides advice to his brother and his staff on how to beat back multiple allegations of sexual harassment, and the network does nothing in terms of reprimand and even awards him more airtime, that resonates with viewers,\u201d Concha said.\u00a0<\/p>\n

\u201cWhen [MSNBC host] Joy Reid refers to Supreme Court Justice Clarence Thomas as Uncle Clarence, that\u2019s blatant racism on a national platform,\u201d Concha added. \u201cAnd when the network does nothing, that also tells viewers \u2013 the sane ones \u2013 to perhaps look elsewhere.\u201d\u00a0<\/p>\n

CNN also shocked viewers when it\u00a0welcomed back\u00a0chief legal analyst Jeffrey Toobin after an embarrassing scandal of his own. Concha feels \u201ctrust will never be restored,\u201d because \u201cthat would require these networks and the egos that occupy them to stop making themselves the story and report more than opine.\u201d<\/p>\n

\u201cThat ain\u2019t happening,\u201d Concha said.\u00a0<\/p>\n

Political satirist and radio host Tim Young agreed \u201cthere\u2019s no coming back\u201d for CNN and MSNBC.\u00a0<\/p>\n

\"Jeffrey
CNN shocked viewers when it\u00a0welcomed back\u00a0Jeffrey Toobin.<\/figcaption>
Evan Agostini\/Invision\/AP, File<\/span><\/figcaption><\/figure>\n

\u201cThey based their entire programming lineup on going after the bogeyman they created in Trump, and now that he\u2019s gone, they have nothing to instill the clickbait-like fear from false stories about him to capture their viewers\u2019 attention,\u201d Young told Fox News.\u00a0<\/p>\n

CNN\u2019s most popular program was \u201cCuomo Prime Time,\u201d which finished as the No. 22 weekday show on cable news by averaging 1.2 million viewers. While the\u00a0scandal-plagued Chris Cuomo\u00a0had the most-watched show on CNN, it finished behind 14 different Fox News shows and eight MSNBC offerings.\u00a0<\/p>\n

While CNN had a hard time attracting viewers in general<\/a>, MSNBC had significant issues in the metric that keeps the lights on as viewers from the key demographic of adults age 25-54 tuned out the left-wing network.\u00a0<\/p>\n

MSNBC averaged only 115,000 viewers among the demo, compared to 204,000 for Fox News and 160,000 for CNN. MSNBC also finished last in the category during primetime, averaging 198,000 demo viewers while Fox News averaged 347,000 and even CNN\u2019s struggling lineup of Anderson Cooper, Cuomo and Don Lemon managed 224,000 demo viewers.\u00a0<\/p>\n

Multiple MSNBC programs had their worst quarterly performances in years among the critical category.\u00a0<\/p>\n

\"clip
MSNBC averaged 847,000 viewers during the second quarter.<\/figcaption>
Tom Williams\/Pool via AP<\/span><\/figcaption><\/figure>\n

\u201cThe 11th Hour with Brian Williams\u201d had its lowest-rated quarter in the demo ever, \u201cThe Rachel Maddow Show\u201d had its worst demo since the second quarter of 2016, \u201cAll In with Chris Hayes\u201d had its worst demo performance since the fourth quarter of 2016, and \u201cThe Last Word with Lawrence O\u2019Donnell,\u201d \u201cMorning Joe\u201d and \u201cMTP Daily\u201d with Chuck Todd all had their smallest audience in the demo since the fourth quarter of 2015.\u00a0<\/p>\n

DePauw University professor and media critic Jeffrey McCall feels that logistical and cyclical\u00a0issues such as cord-cutting and coronavirus exhaustion could have impacted viewership but thinks the problems are largely content based.\u00a0<\/p>\n

\u201cCNN and MSNBC are particularly aggressive in their progressive approaches to news and only true believers want news solely from an ideological standpoint.\u00a0There still needs to be some intellectual honesty in the approach to journalism, and audiences are sensing that CNN and MSNBC have become too shrill for measured reporting,\u201d McCall told Fox News.\u00a0<\/p>\n

\u201cThe departure of Trump from office is surely a factor in the ratings declines at CNN and MSNBC, but their problems go beyond that.\u00a0 There should still be plenty of left-leaning topics to discuss, with or without Trump at center stage,\u201d McCall said. \u201cEven left-leaning audiences might be concerned about inflation, crime surges, legislative inaction, the border crisis, and even the ineffectiveness of the Biden administration.\u201d\u00a0<\/p>\n

Media Research Center vice president Dan Gainor thinks the \u201cleft is embarrassed\u201d and their safe spaces no longer include the once-cozy confines of CNN and MSNBC.\u00a0<\/p>\n

\"Donald
Experts wonder if the networks can recover from a \u201cserious credibility problem\u201d they created by relying on former President Donald Trump for success.<\/figcaption>
REUTERS\/Shannon Stapleton<\/span><\/figcaption><\/figure>\n

\u201cThey own every fiasco,\u201d Gainor said. \u201cThe last thing they want to do is be reminded of all of it.\u201d\u00a0<\/p>\n

The month of June also resulted in a variety of new lows for the liberal networks as they didn\u2019t exactly right the ship at the end of the quarter. It was CNN\u2019s lowest-rated month in both total viewers and the demo since July 2019 and MSNBC lost over half its audience compared to January 2021.<\/p>\n

\u201cDon Lemon Tonight\u201d had its worst performance among the demo since October 2015, while \u201cCuomo Prime Time\u201d had its worst month ever in the category. MSNBC\u2019s \u201cReidOut\u201d with Joy Reid had its worst month ever among total viewers and CNN\u2019s \u201cReliable Sources\u201d with Brian Stelter had its worst month since Biden took office.\u00a0<\/p>\n

CNN\u2019s ratings fall has not escaped Trump\u2019s attention, who commented on it during an interview Tuesday on \u201cThe Clay Travis and Buck Sexton Show.\u201d<\/p>\n

\u201cIt\u2019s probably the only good thing about me not being in office,\u201d he said.<\/p>\n

All data courtesy of Nielsen Media Research.\u00a0\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#CNN, MSNBC’s ratings collapse due to ‘credibility problem’” The second quarter of 2021 saw viewers ditch\u00a0CNN and MSNBC\u00a0in droves as experts wonder if the liberal networks can ever recover from a \u201cserious credibility problem\u201d they created by relying on former President Donald Trump for success while ignoring internal gaffes and scandals.\u00a0 \u201cCNN and MSNBC were…<\/p>\n","protected":false},"author":1,"featured_media":286991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/06\/cnn-1.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[110619,70445,40445,63158],"class_list":["post-286990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-6-29-21","tag-cnn","tag-media","tag-msnbc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/286990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=286990"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/286990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/286991"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=286990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=286990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=286990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}