{"id":288001,"date":"2021-06-30T11:24:22","date_gmt":"2021-06-30T08:24:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/"},"modified":"2021-06-30T11:24:22","modified_gmt":"2021-06-30T08:24:22","slug":"how-to-build-consumer-trust-in-your-ecommerce-company-with-video","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/","title":{"rendered":"#How to Build Consumer Trust in your eCommerce Company with Video"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c269ef16d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c269ef16d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#The_Three_Desirable_Traits_to_Inspire_Confidence\" >The Three Desirable Traits to Inspire Confidence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#1_Use_quality_to_display_competence\" >1. Use quality to display competence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#2_Showcase_your_expertise\" >2. Showcase your expertise&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#3_Humanize_your_brand\" >3. Humanize your brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#5_Types_of_Videos_that_Excel_at_Generating_Consumer_Trust\" >5 Types of Videos that Excel at Generating Consumer Trust<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Explainer_Videos\" >Explainer Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Company_Story_Videos\" >Company Story Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Product_Videos\" >Product Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Customer_Testimonials\" >Customer Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#How-To_Videos\" >How-To Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Bonus_Round_More_Videos_to_Build_Trust_and_Delight_Your_Customers\" >Bonus Round: More Videos to Build Trust and Delight Your Customers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Behind_the_Scenes_Videos\" >Behind the Scenes Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Live_Videos\" >Live Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Customer_Appreciation_Videos\" >Customer Appreciation Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video\/#Summing_Up\" >Summing Up<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How to Build Consumer Trust in your eCommerce Company with Video<\/strong>&#8221;<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/sam-moqadam-NjaIFx2atRY-unsplash-1024x576.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"margin-bottom: 15px\" \/><\/div>\n<p class=\"opener\">Consumer trust is a key factor in any eCommerce platform\u2019s marketing strategy.&nbsp;<\/p>\n<p>Regardless of how big or small a business is, it is trust that helps them build online credibility, attract new prospects, nurture relationships with existing customers, and ultimately sell more products or services!<\/p>\n<p>Incidentally, one of the most efficient resources that businesses have to inspire confidence and bridge relationship gaps with prospects is video content. As it helps them connect their core messages with their audiences while keeping it engaging, dynamic, and genuine.<\/p>\n<p>Now, there are several types and techniques you can use to build consumer trust with videos. So, today, we\u2019ll go over the most relevant in terms of enhancing your marketing strategy and earning your prospects\u2019 trust.<\/p>\n<p>Let\u2019s go!<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/image1-4.png\" alt=\"\" class=\"wp-image-116669\" \/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"The_Three_Desirable_Traits_to_Inspire_Confidence\"><\/span>The Three Desirable Traits to Inspire Confidence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you want to start a business relationship with potential customers, it\u2019s vital to first shape how they perceive your brand.&nbsp;<\/p>\n<p>Given that we are focusing on consumer trust let&#8217;s take a quick look at three desirable traits that can help you inspire confidence in your prospects: <em>competence<\/em>, <em>expertise<\/em>, and <em>humanity<\/em>.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_quality_to_display_competence\"><\/span>1. Use quality to display <strong><em>competence<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the digital landscape, your <em>content <\/em>is the presentation letter you\u2019ll offer to potential customers. Your website, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> accounts, videos, and blog posts will be their point of reference to help them understand if your brand\u2019s worth it or not.&nbsp;<\/p>\n<p>And for that matter, <strong><em>quality is paramount<\/em><\/strong> because it speaks to the standards you hold your company to! So, if you are developing videos to show how professional your company is, it&#8217;s essential to keep a certain quality level and make sure they have a professional finish.&nbsp;&nbsp;<\/p>\n<p>Now, several elements will come into play for how your video&#8217;s quality is perceived &#8211; for example, a well-written <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a> and a top-notch visual delivery. However, this may depend on the type of video you are producing.&nbsp;<\/p>\n<p>Whatever the case might be, you need to remember that poor quality can be harmful and scare your target audience away. So, make sure the piece you end up with matches your audience\u2019s expectations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Showcase_your_expertise\"><\/span>2. Showcase your <strong><em>expertise<\/em><\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Few things inspire more confidence than sharing knowledge about the topic in question. It demonstrates to your audience that you are an <strong><em>expert in your field<\/em><\/strong>.&nbsp;<\/p>\n<p>Keep in mind that when browsing online, people are usually trying to find a solution to a specific problem. But not just <em>any<\/em> solution &#8211; <em>the <\/em><strong><em>best<\/em><\/strong><em> solution<\/em>. So, to be seen as a reliable source of information (<em>and solutions<\/em>), you must be ready to address those pain points and provide all the right answers.&nbsp;<\/p>\n<p>That\u2019s when video waltz\u2019s in.&nbsp;<\/p>\n<p>This awesome and versatile medium has the ability to condense a lot of important information in a short amount of time, no matter how complex that information might be. Making it a great resource to share your knowledge and display your expertise in the most creative, simple, and engaging way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Humanize_your_brand\"><\/span>3. <strong><em>Humanize<\/em><\/strong> your brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We, humans, are inherently social creatures. We crave to be seen and treated as unique individuals, especially in the often-so-cold-and-impersonal online field.&nbsp;<\/p>\n<p>So, to build a sincere connection with your audience, you need to show them that there are real people behind your brand. People that care about them and their problems.&nbsp;<\/p>\n<p>Take into account that people bond with other people and their experiences, not with brands and logos. Make a stand and prove that your company\u2019s more than just a business, an office, or a product that needs to be sold.&nbsp;<\/p>\n<p>Go beyond the mere fleeting impact and create video content that\u2019s relatable, interesting, and above all, <strong><em>human<\/em><\/strong>. By doing so, you\u2019ll be able to build more loyal, long-lasting relationships with your audience.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/image2-6.png\" alt=\"\" class=\"wp-image-116670\" \/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Types_of_Videos_that_Excel_at_Generating_Consumer_Trust\"><\/span>5 Types of Videos that Excel at Generating Consumer Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we know which attributes or elements you need to focus on to foster consumer trust, let\u2019s take a cue from experienced video companies, and break down a few types of videos that can really help you achieve it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Explainer_Videos\"><\/span>Explainer Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Explainer videos \u2013 <em>a.k.a.: promotional videos <\/em>\u2013 are short, usually, animated pieces that help to illustrate complex business ideas or concepts in simple and meaningful ways.&nbsp;<\/p>\n<p>Instead of hard-selling, their main goal is to describe a company\u2019s product or service in a way that resonates with their target audiences\u2019 pain points, introducing their solution as the <em>ideal choice<\/em>.&nbsp;<\/p>\n<p>To achieve that, these videos use <strong><em>storytelling<\/em><\/strong><em> <\/em>as a secret weapon to connect a brand\u2019s message with its target audience. How? By focusing on telling a relatable story about a product or a brand and showing how it can make a prospect&#8217;s life easier, all while keeping it exciting and compelling.&nbsp;<\/p>\n<p>This is why explainer videos are great to foster consumer trust &#8211; if well executed, they <em>speak directly to the audience<\/em>, making the message more personal, intimate, and relatable.&nbsp;<\/p>\n<p>Take a look at this cool motion graphics video as an example. In less than 2 minutes, an empathetic narrator walks the viewer through an in-depth but understandable explanation of several types of explainers. And on top of that, it has gorgeous animations to make the brand\u2019s core message come alive!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Company_Story_Videos\"><\/span>Company Story Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to show your company\u2019s human side, few things can stand against a company story video. These are a great marketing tool for conveying your brand\u2019s culture and sharing your story with prospects and existing customers.&nbsp;<\/p>\n<p>As explainer videos do, company story videos also use <em>appealing narratives<\/em> &#8211; driven by powerful scripts &#8211; to create a strong connection with viewers and foster consumer trust. To do so, they mostly revolve around a brand\u2019s core values, targeting topics that resonate with the audience.&nbsp;<\/p>\n<p>That said, for a company story video to be effective, it needs to feel authentic and unique. There\u2019s no other brand like yours, and you should exploit that. Show your prospects how you like to do things, what drives you, what you stand for, and so on.<\/p>\n<p>Check out this company story video developed by Ben &amp; Jerry\u2019s. They used it to convey a powerful message: their desire to make a positive impact and create linked prosperity for everyone involved in their business (suppliers, employees, farmers, customers, etc.)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_Videos\"><\/span>Product Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the trickiest parts about online shopping is that people can&#8217;t try out or even touch a product before purchasing it. Fortunately, product videos came to save the day!&nbsp;<\/p>\n<p>These cool videos showcase how a product or service works, highlighting its benefits and key features through detailed visuals. By doing so, people can see it in action and understand what kind of value it brings to them.&nbsp;<\/p>\n<p>As it happens with most video content, there\u2019s not just <em>one right way<\/em> to make a product video. This will depend on your industry, your target audience\u2019s characteristics, and how they usually make purchase decisions.&nbsp;<\/p>\n<p>Nevertheless, it\u2019s important to remember that these videos are the cornerstone of <em>any<\/em> eCommerce company. In classy and precise ways, they can reinforce consumer trust by offering solid evidence that supports all the great things you are saying about your products.&nbsp;<\/p>\n<p>Like this Cambridge Sound piece that offers a thorough demonstration of the product\u2019s functions and special features with elegant animations. The video also features a calm tune that matches the brand\u2019s overall tone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Testimonials\"><\/span>Customer Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When we\u2019re interested in buying something online, one of the first things we all do is go and check the reviews. This is because there\u2019s nothing more trustworthy than hearing or reading what another fellow human has to say about it.&nbsp;<\/p>\n<p>So, customer testimonials and reviews in any form help you build trust, and pair really well with email outreach strategies across all niches. But testimonial videos are particularly <em>effective<\/em> because they feature real people with real emotions. Sharing their personal experiences and impressions about your product or service.&nbsp;&nbsp;&nbsp;<\/p>\n<p>If you want to develop a testimonial video &#8211; <em>and we really encourage you to do so<\/em> &#8211; there are a couple of important things that you should take into account first:<\/p>\n<ul>\n<li>Testimonials need to feel <em>natural<\/em> and <em>authentic<\/em>. People can really tell when someone\u2019s faking an opinion, especially on camera. So, it\u2019s always better not to try to stage it!&nbsp;&nbsp;<\/li>\n<li>You will probably plan ahead and write some important questions you want to ask. That\u2019s fine, but try to make it as <em>conversational<\/em> as you can.&nbsp;&nbsp;<\/li>\n<li>Ensure that your interviewees clearly address how your product or service helped them solve their specific problems and improved their live<em>s.<\/em><\/li>\n<\/ul>\n<p>Check out how all these elements we&#8217;ve just mentioned play together in the following testimonial video. The person interviewed takes the time to elaborate his answer without sounding robotic or fake.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-To_Videos\"><\/span>How-To Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Truly helpful content is another way to form a strong connection with your target audience and build trust in your brand.&nbsp;<\/p>\n<p>In its more basic form, a how-to video quickly teaches something related to your product or brand by answering a specific question and providing immediate value. For example, how to prepare a mocha cappuccino, how to use Instagram Stories for businesses, or how to cut your own hair!&nbsp;<\/p>\n<p>Because they are very instructional and easy to follow, people love watching them when they need to solve a problem or learn something new. For businesses, developing this kind of content is a great opportunity to position them as an authority and source of useful (<em>and sometimes fun<\/em>) information.&nbsp;<\/p>\n<p>As a side benefit, how-to videos are not only helpful for converting potential customers but also for existing ones, as they can use these videos to learn to handle your product correctly or how to get the most out of them.<\/p>\n<p>This type of video can take on many forms, such as DIY, training videos, or tutorials. Check out this screencast how-to video created by Asana:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Round_More_Videos_to_Build_Trust_and_Delight_Your_Customers\"><\/span>Bonus Round: More Videos to Build Trust and Delight Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some video styles help boost consumer trust indirectly by strengthening the customer-brand relationship. Let&#8217;s take a look at some of the best:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Behind_the_Scenes_Videos\"><\/span>Behind the Scenes Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These can be included in the \u201ccompany culture videos\u201d category, but they are so powerful that they deserve a special mention on our list.<\/p>\n<p>Audiences really like taking a look behind the curtains to discover how everything\u2019s done inside a brand. It makes them feel special and included because you are opening your brand\u2019s door, inviting them to be a part of your world.&nbsp;<\/p>\n<p>Since this type of content is (<em>or should be<\/em>) transparent, it works particularly well on social media \u2013 a place that thrives on genuine interactions between brands and customers. By sharing behind-the-scenes videos and other types of BTS content, a company can look approachable and develop a more personal bond with its audience.&nbsp;<\/p>\n<p>The thing is, not every behind-the-scenes moment is worth sharing. The video should send a consistent message about your brand and revolve around a single topic, such as a company event, a new project, or even the office&#8217;s pets if that speaks to your core values!<\/p>\n<p>Take a look at this tour inside Facebook\u2019s engineering office in London and see how they\u2019ve managed to convey their company values throughout the piece.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Videos\"><\/span>Live Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever since their recent addition to the video marketing world, live videos have become one of eCommerce companies\u2019 favorite video styles.&nbsp;<\/p>\n<p>These videos have proven their power to captivate audiences, amassing excellent results in terms of online engagement. They allow companies to interact directly with their customers and establish a strong relationship with them.<\/p>\n<p>If you think about it, it&#8217;s no wonder that live videos succeed at fostering trust in a brand. There&#8217;s something truly remarkable about a company that dares to speak directly to their audience, addressing their questions and feedback in real-time.<\/p>\n<p>Why does that matter? Because live videos are not so much about the company and its products as about its audience.&nbsp;<\/p>\n<p>So remember: to create truly great live streaming, you need to pay special attention to your viewers. Welcome them to the streaming by name, allow them to leave comments \u2013 deactivating that feature may leave a poor impression about your brand \u2013 and answer their questions.<\/p>\n<p>A final piece of advice: keep in mind live videos need to be well-promoted before time. Otherwise, don\u2019t be surprised if hardly any viewer shows up to the streaming!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Appreciation_Videos\"><\/span>Customer Appreciation Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer appreciation videos are a great marketing resource that brands can use to nurture their bonds with existing customers.&nbsp;<\/p>\n<p>As you may know, one of the biggest challenges business owners have to face is trying to turn a one-time purchase into a loyal customer.&nbsp;<\/p>\n<p>With these videos, you can go above and beyond, keep in touch with them, and create a memorable customer experience. Plus, this will help you to extend your reach organically because your happy and loyal customers will spread the word about your brand.<\/p>\n<p>One of the most common ways to connect with your customers and show them appreciation is on special occasions. For example, sending a thank you video when they make a purchase or greeting them on their birthdays or holidays.&nbsp;<\/p>\n<p>Take, for example, this Lyft \u2018thank you\u2019 video honoring one of the company\u2019s drivers:&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span>Summing Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An eCommerce company &#8211; or any type of company really, can\u2019t exist without its loyal customers. But for that to happen, you first need to create a relationship with each of them. One based on trust and credibility.&nbsp;<\/p>\n<p>As we\u2019ve just learned, video can be a really powerful tool for building a bridge that connects you with your prospects and nurtures consumer trust. Depending on your industry and specific business needs, there are many options for you to choose from: explainer videos, customer testimonials, behind the scenes, product videos, company stories, how-to videos, live streamings, you name it!<\/p>\n<p>However, regardless of what type of video you end up choosing, remember this: There\u2019s only one way to achieve that kind of trust bond with your prospects. And that is, showing that you care about their problems and that you\u2019re more than committed to solving them.&nbsp;<\/p>\n<p>In the end, it\u2019s all about that!<br \/>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.noupe.com\/?feed-stats-post-id=116668\" width=\"1\" height=\"1\" \/><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/how-to-build-consumer-trust-in-your-ecommerce-company-with-video.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How to Build Consumer Trust in your eCommerce Company with Video&#8221; Consumer trust is a key factor in any eCommerce platform\u2019s marketing strategy.&nbsp; Regardless of how big or small a business is, it is trust that helps them build online credibility, attract new prospects, nurture relationships with existing customers, and ultimately sell more products or&#8230;<\/p>\n","protected":false},"author":1,"featured_media":288002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/06\/sam-moqadam-NjaIFx2atRY-unsplash-1024x576.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-288001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/288001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=288001"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/288001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/288002"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=288001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=288001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=288001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}