{"id":288991,"date":"2021-07-01T23:08:13","date_gmt":"2021-07-01T20:08:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/substack-signs-ex-forbes-writer-as-it-seeks-to-disrupt-book-publishing\/"},"modified":"2021-07-01T23:08:13","modified_gmt":"2021-07-01T20:08:13","slug":"substack-signs-ex-forbes-writer-as-it-seeks-to-disrupt-book-publishing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/substack-signs-ex-forbes-writer-as-it-seeks-to-disrupt-book-publishing\/","title":{"rendered":"#Substack signs ex-Forbes writer as it seeks to disrupt book publishing"},"content":{"rendered":"

“#Substack signs ex-Forbes writer as it seeks to disrupt book publishing<\/strong>”<\/p>\n

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Substack, an online subscript<\/a>ion platform for popular writers like Glenn Greenwald and Andrew Sullivan, appears to be setting its sights on disrupting the book publishing world.<\/p>\n

Former Forbes media<\/a> and entertainment writer Zack O\u2019Malley Greenburg has revealed to Media Ink that he has received an advance to write a book for Substack titled, \u201cWe Are All Musicians Now.\u201d <\/p>\n

The book will be released on Substack later this month in a serialized format \u2014 with chapters dropping once a week. <\/p>\n

It will be the fifth book for Greenburg, who just completed a revised version<\/a> of \u201cEmpire State of Mind,\u201d about Jay-Z, for the Portfolio imprint of Penguin Random House that comes with the subtitle, \u201cBillionaire\u2019s Edition.\u201d <\/p>\n

But Greenburg, who also wrote \u201cMichael Jackson Inc.\u201d for Simon & Schuster, opted to go the Substack route for his next book because it offered him more financial upside, he said. <\/p>\n

\u201cAll in all, with the advance money being in the same ballpark, I\u2019d rather go to a place where I can be my own boss with a higher upside than try to force it through an old business model that I think is broken,\u201d he said. <\/p>\n

Greenburg declined to say how much of an advance he received, but said it was comparable to what he\u2019s received for more traditional book publications. On top of that, he will be charging $5 a month or $50 a year for \u201cWe Are All Musicians Now,\u201d which details how the music industry was forced to reinvent itself after being upended by the digital revolution, and how it can now act as a role model for other industries facing technological upheavals.<\/p>\n

If Substack gets its way, one of those industries may soon be book publishing. <\/p>\n

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\"Zack
Zack O\u2019Malley Greenburg said he hopes to get a good percentage of his readers to follow him to Substack.<\/figcaption>
Getty Images for SXSW<\/span><\/figcaption><\/figure>\n<\/div>\n

Substack launched in 2017 as a way for writers, including essayists and political commentators, to develop a paying audience through subscription news<\/a>letters. Writers can distribute their newsletters for free as they build a following or charge a subscription out of the gate.<\/p>\n

Greenburg said he will also offer a free newsletter on music, media and money starting this week at\u00a0zogblog.substack.com.<\/p>\n

The practice of dribbling out book chapters little by little is not new. It was popular well before even television, when magazines\u00a0and newspapers\u00a0used it to lure and keep readers coming back week after week.\u00a0Charles Dickens published \u201cOliver Twist\u201d in serialization form in London from 1837 to 1839, with the actual book only coming out midway through the serialization. Tom Wolfe published \u201cBon Fire of the Vanities\u201d in 1984 as a serial in Rolling Stone.\u00a0<\/p>\n

\n
\"Cover
Zack O\u2019Malley Greenburg\u2019s new book, \u201cWe Are All Musicians Now,\u201d will be released on Substack later this month in a serialized format \u2014 with chapters dropping once a week.<\/figcaption>
Handout<\/span><\/figcaption><\/figure>\n<\/div>\n

It may now be making a comeback in digital form, according to Substack. <\/p>\n

\u201cZack is among the first of what appears to be a growing number of authors serializing books, both fiction and nonfiction,\u201d a Substack spokeswoman said, without providing specifics. <\/p>\n

One lure might be that Substack gives writers total control over their readership,\u00a0including email addresses.\u00a0The online platform, founded by Chris Best, Jairaj Sethi and\u00a0Hamish\u00a0McKenzie, makes money by taking a cut of the revenues\u00a0 the writers generate.\u00a0<\/p>\n

For its newsletter writers,\u00a0In the first year, Substack takes 5 percent of subscriptions\u2019 revenue, and then usually bumps its cut to 10 percent in year two.\u00a0<\/p>\n

For book authors with big advances, Substack may gobble up 85 percent of the first year revenue. After year one, Substack\u2019s cut general<\/a>ly falls back to ten percent for book authors, the spokeswoman said.\u00a0<\/p>\n

In traditional book publishing, authors don\u2019t royalties until the advance is covered in full. <\/p>\n

\u201cSales of my first four books totaled over 100,000\u201d copies, Greenburg said. \u201cIf I can get a good percentage of them to follow me to Substack, I\u2019ll be happy.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Substack signs ex-Forbes writer as it seeks to disrupt book publishing” Substack, an online subscription platform for popular writers like Glenn Greenwald and Andrew Sullivan, appears to be setting its sights on disrupting the book publishing world. Former Forbes media and entertainment writer Zack O\u2019Malley Greenburg has revealed to Media Ink that he has received…<\/p>\n","protected":false},"author":1,"featured_media":288992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/07\/substack-eyes-disrupting-publishing.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[110824,17209,73854,70964,5084],"class_list":["post-288991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-1-21","tag-books","tag-digital-publishing","tag-forbes","tag-publishing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/288991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=288991"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/288991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/288992"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=288991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=288991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=288991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}