{"id":291475,"date":"2021-07-06T00:40:27","date_gmt":"2021-07-05T21:40:27","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ice-t-explains-how-body-counts-cop-killer-almost-killed-his-endorsement-hustle\/"},"modified":"2021-07-06T00:40:27","modified_gmt":"2021-07-05T21:40:27","slug":"ice-t-explains-how-body-counts-cop-killer-almost-killed-his-endorsement-hustle","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ice-t-explains-how-body-counts-cop-killer-almost-killed-his-endorsement-hustle\/","title":{"rendered":"#Ice-T Explains How Body Count&#039;s &#039;Cop Killer&#039; Almost Killed His Endorsement Hustle"},"content":{"rendered":"<p>&#8220;<strong>#Ice-T Explains How Body Count&#039;s &#039;Cop Killer&#039; Almost Killed His Endorsement Hustle<\/strong>&#8221;<\/p>\n<div class=\"image large\">\n<img decoding=\"async\" src=\"https:\/\/static.hiphopdx.com\/2020\/06\/200615-Ice-T-900x506.jpg\" alt=\"Ice-T Explains How Body Count's 'Cop Killer' Almost Killed His Endorsement Hustle\" class=\"large\"><\/p>\n<div class=\"news-caption\">\n<span>Gonzales Photo\/Terje Dokken\/PYMCA\/Avalon\/Universal Images Group<\/span>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"body-copy  js-entry-text\" itemprop=\"articleBody\">\nIce-T is currently holed up at his Arizona sanctuary with his wife Coco and 5-year-old daughter Chanel after wr<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing up the 22nd season of <em>Law &amp; Order: SVU,<\/em>\u00a0\u00a0the longest running show in television history. But there\u2019s a sense the 63-year-old Hip Hop legend\/actor is restless and anxious to get started on his next venture \u2014 or, better yet,\u00a0<em>ventures.\u00a0<\/em><\/p>\n<p>\u201cThere\u2019s usually consistently about maybe 10 projects I\u2019m working on spanned across a bunch of different things,\u201d Ice-T tells <em>HipHopDX<\/em> in a recent interview. \u201cSo they all kind of have their own life. Some of them win, some of them don\u2019t. It\u2019s like I plant seeds and see what happens and then next year, I reevaluate what I should push forward and what I should let go. That\u2019s kind of how I\u2019ve been doing it for years and years and years. The year usually starts when <em>Law and Order<\/em> starts. Right now, I\u2019m in that limbo stage of hiatus.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CPn_8LGDCsI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a rel=\"nofollow noopener\" target=\"_blank\" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CPn_8LGDCsI\/?utm_source=ig_embed&amp;utm_campaign=loading\">A post shared by ICEMFT (@icet)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>But that won\u2019t last long. Ice-T will begin filming Season 23 of<em> Law &amp; Order<\/em> at the end of July and likely hit the road for various spot dates as the concert industry continues to slowly awake from its coronavirus-induced hibernation. He\u2019s also hard at work on a new Body Count album called <em>Merciless,<\/em> the follow-up to 2020\u2019s Grammy Award-winning <em>Carnivore.<\/em>\u00a0The hardcore metal band\u2019s previous album \u2014 2017\u2019s <em>Bloodlust<\/em> \u2014 was nominated for \u201cBlack Hoodie\u201d but lost to Mastodon.<\/p>\n<p>\u201cHow about that?\u201d he says. \u201cSo imagine, you got a band who got their hottest album and weren\u2019t able to perform. We had been nominated the year before and this one, we got nominated for \u2018Bum-Rush.\u2019 And the band suffers differently than me because out of the band I have a day job. I\u2019ve got all these other projects going on. Those guys are just musicians. So when you take away a summer tour from them, that\u2019s their yearly pay.<\/p>\n<p>\u201cWe were set up to go do 30 festivals all over Europe and it got shut down. We had a show in New York City, we had one in L.A. then one by one, they just started shutting down. Everybody kind of went through a zone \u2014 and not to mention the people we lost. COVID hit us pretty hard. It was a real wake-up for humanity to say, \u2018Yo, this shit is very fragile.&#8217;\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/album\/6mbEfaoHDNBiXhlUQzzn4m?theme=0\" width=\"100%\" height=\"380\" frameborder=\"0\"><\/iframe><\/p>\n<p>Despite being unable to perform, Ice-T leveled up in a myriad of ways since the COVID-19 pandemic kicked off \u2014 most notably, endorsement deals. Anyone who\u2019s seen a recent Tide commercial will recognize the Original Gangster answering phones alongside pro wrestler Stone Cold Steve Austin and Vanilla Ice for the \u201cCold Callers\u201d campaign. But as Ice-T explains, he\u2019s making more money doing endorsements than music these days.<\/p>\n<p>\u201cRap is not my first hustle at this point,\u201d he says. \u201cWe titled the new album <em>The Last OG<\/em>. We already had a title for it. I even had an album cover and everything, but it just hasn\u2019t lined up yet. Maybe this year, who knows? The first hustle is<em> SVU. <\/em>That\u2019s what\u2019s bringing in most of the bacon. The second hustle now would have to be all the random endorsements I have \u2014 whether it\u2019s CarShield, whether it\u2019s Tide, whether it\u2019s GEICO.<\/p>\n<p>\u201cI started doing endorsements because I was watching a pro football player and he said, \u2018I have spent no money from my pro career.\u2019\u00a0I\u2019m like what? You\u2019ve been in the league 10 years, you haven\u2019t spent a dime from the NFL?\u2019 He said, \u2018All endorsements.\u2019 I\u2019m like, \u2018I need to be doing endorsements [laughs].&#8217;\u201d<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=R2J9mALOg8A\">https:\/\/www.youtube.com\/watch?v=R2J9mALOg8A<\/a><\/p>\n<p>Considering Ice-T is the mastermind behind the controversial 1992 single \u201cCop Killer,\u201d getting a gig in a television commercial wasn\u2019t exactly easy. But after seeing what \u201cDeep Cover (187)\u201d rapper Snoop Dogg was able to do with Tostitos, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Insurance and the plethora of other companies, he was undeterred.<\/p>\n<p>\u201cIt was difficult because I\u2019m the cop killer,\u201d he says matter-of-factly. \u201cEverybody in the mainstream was like, \u2018They won\u2019t fuck with you because you\u2019re too taboo.\u2019 And I was like, \u2018Right.\u2019 And then Snoop started knocking down walls. That\u2019s my brother. So Snoop was going through doors and I\u2019m like, \u2018Look, Snoop\u2019s making it through these doors, let\u2019s try.\u2019<\/p>\n<p>\u201cSo the first one I got big was the GEICO commercial with the lemonade. The advertising world was watching and there was no blowback. From there, I did RXBARs, CarShield. You see, people don\u2019t understand but if you look at Shaq, like the one he does for The General, that could be eight to $10 million a year. The numbers aren\u2019t bullshit. You know that bitch Flo from Progressive? Trust me, she lives in a mansion. Flo is caked out.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Body Count feat. Ice-T - Cop Killer (Live @ Pinkpop 2015)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2XihXOw634o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Endorsements are big money for countless celebrities and always have been \u2014 but now, it\u2019s not really frowned upon to become a company mascot. Still, others choose to keep their side hustles off the grid.<\/p>\n<p>\u201cOne of my boys, Dean Winter, who\u2019s on <em>Law &amp; Orde<\/em>r is Mayhem [All State],\u201d Ice-T adds. \u201cHe said he did 100 of them. Basically, when Samuel Jackson says he makes more from that card commercial [Capital One] than his <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a>, pay attention. Beyonc\u00e9 does Direct TV. People are doing it on low. Cardi B. Everybody\u2019s doing it on the low.<\/p>\n<p>\u201cBut it\u2019s lucrative. It\u2019s lucrative and these big corporations have the money. So if you\u2019re somebody who\u2019s kind of like work their way into Americana and people like you, they could go, \u2018Oh, shit, let\u2019s put Ice-T in a Nerf gun commercial,\u2019 and it\u2019s funny. They\u2019ll pay you.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"David Neal Levin GEICO Lemonade Ice T - Full Version\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/N8ZwDr_WxmU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>NBA legend Shaquille O\u2019Neal is also cleaning up with his Icy Hot, General Insurance and Pizza Hut deals.<\/p>\n<p>\u201cPeople go, \u2018Well, damn, is Shaq selling out?\u2019 Look, Shaq was an NBA All-Star, one gold ring. He ain\u2019t playing in NBA now. Why the fuck shouldn\u2019t he be doing Icy Hot commercials and getting a bag? What\u2019s the matter with you? Entertainers, we exploit ourselves in different ways. If you say, \u2018Ice, you want to be in my movie?\u2019 It\u2019s not my idea to be in your movie. It\u2019s your idea.<\/p>\n<p>\u201cSo I have to say am I willing to exploit myself in this movie? To what extent? Do you want me to get my ass kicked? Do I get to be the hero? If I\u2019m a woman, do I got to show my breasts? We\u2019re in entertainment. This is a business of exploitation.\u201d<\/p>\n<p>Ice-T has a few other fruitful endeavors that includes music and voiceover work.<\/p>\n<p>\u201cThe third hustle would just be music across the board,\u201d he says. \u201cBody Count. Making music for television, movies, videos and stuff. I think my fourth hustle would be voiceover work. Because I do voices for the NFL. I do voiceovers for lots of video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s and things like that, cartoons, things where it\u2019s like, \u2018We just need your voice.\u2019 Then my fifth hustle would be random things or random projects that I have in production, like <em>In Ice Cold Blood,<\/em> which is a TV show I have on Oxygen.<\/p>\n<p>\u201cI think really that would come in front of music, those shows I have,<em> In Ice Cold Blood, The <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>tor,<\/em> shows like that. Because I\u2019m really counting on what money is made, which makes more money. So it would be<em> Law &amp; Order<\/em> first, endorsements second, my other TV shows third, then music. And the music really flares up when you tour. I make way more money on tour.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">ICE Cold Fact: Ya wanna duck all the BS and the Drama? \u2018Stay in YOUR lane and mind YOUR business\u2019 That\u2019s the trick. \ud83d\udc8e <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/K7UCBexLRw\">pic.twitter.com\/K7UCBexLRw<\/a><\/p>\n<p>\u2014 ICE T (@FINALLEVEL) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/FINALLEVEL\/status\/1411507976368627714?ref_src=twsrc%5Etfw\">July 4, 2021<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>When Ice-T is asked if he ever gets eight hours of sleep, he replies, \u201cI try, I try.\u00a0A lot of times, I can move on five. But whenever I can get to bed early, yeah, I try to.\u201d<\/p>\n<p>Ice-T will be able to kick back for a couple more weeks until it\u2019s time for production on <em>Law &amp; Order<\/em> to begin. In the meantime, he\u2019ll be working on the Body Count album and landing more endorsement deals.<\/p>\n<p><em>Check back with HipHopDX later this week for Part II of the Ice-T interview.\u00a0<\/em><\/p>\n<\/div>\n<p><\/p>\n<div class=\"author\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n<meta itemprop=\"name\" content=\"Kyle Eustice\"><br \/>\nby Kyle Eustice\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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But there\u2019s a sense&#8230;<\/p>\n","protected":false},"author":1,"featured_media":291476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static.hiphopdx.com\/2020\/06\/200615-Ice-T-900x506.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-291475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/291475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=291475"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/291475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/291476"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=291475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=291475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=291475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}