{"id":292318,"date":"2021-07-06T22:16:18","date_gmt":"2021-07-06T19:16:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instagram-law-will-jail-influencers-for-secretly-editing-appearance\/"},"modified":"2021-07-06T22:16:18","modified_gmt":"2021-07-06T19:16:18","slug":"instagram-law-will-jail-influencers-for-secretly-editing-appearance","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instagram-law-will-jail-influencers-for-secretly-editing-appearance\/","title":{"rendered":"#Instagram law will jail influencers for secretly editing appearance"},"content":{"rendered":"

“#Instagram law will jail influencers for secretly editing app<\/a>earance<\/strong>”<\/p>\n

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Instagram influencers who don\u2019t clearly state if they\u2019ve edited photos which are advertisements could be fined or imprisoned in Norway due to a new law.<\/p>\n

The law also applies to ad posts on other social media<\/a> platforms like Facebook, TikTok, Twitter and Snapchat.<\/p>\n

In Norway, advertisers and influencers paid by advertisers will have to clearly label Instagram posts if they\u2019ve been retouched.<\/p>\n

This is according to regulations passed as\u00a0an amendment to\u00a0Norway\u2019s Marketing Act<\/a>.<\/p>\n

A new label designed by the Norwegian Ministry of Children and Family Affairs will have to be added to advertisement posts that have altered someone\u2019s shape, size or skin.<\/p>\n

This would include an influencer advertising a protect but making their lips bigger, enhancing muscles or making themselves look slimmer or bigger in certain areas.<\/p>\n

The Norwegian monarch King Harald V will decide when the law comes into effect.<\/p>\n

\"Sasha
Sasha Pallari started a #filterdrop campaign in the UK. She can be seen here using no filter on the left and a filter on the right.<\/figcaption>
sashalouisepallari via Instagram<\/span><\/figcaption><\/figure>\n

Influencers and celebrities are only subjected to the advertising rule if they \u201creceive any payment or other benefit\u201d for a social media post.<\/p>\n

A violation of the law could result in a fine or even a prison sentence.<\/p>\n

The move comes as social media platforms continue to face backlash for their potentially negative impacts on mental health.<\/p>\n

In 2017, a report by the UK\u2019s Royal Society for Public Health said Instagram was the social media platform with the worst effect on the mental health of young people.<\/p>\n

Instagram has been working on ways to curb the anxiety of some users on its platform and has brought in a new tool which gives the option of hiding your likes count.<\/p>\n

The app does display a label at the top of the screen if someone has posted a story using an augmented reality filter.<\/p>\n

It has also banned effects that directly promote cosmetic surgery procedures.<\/p>\n

Earlier this year, influencers were told not to add misleading filters to social media adverts by\u00a0the Advertising Standards Authority\u00a0in the UK.<\/p>\n

\"Khloe
Khloe Kardashian posts a photo on Instagram of herself in a bikini bottom and talks about accepting oneself as beautiful. <\/figcaption>
Instagram<\/span><\/figcaption><\/figure>\n

The ASA ruled that filters should not be used if they exaggerate the effect of a cosmetic or skincare item being sold.<\/p>\n

This would mean makeup influencers couldn\u2019t use a filter that changes the shade or texture of a product they were advertising.<\/p>\n

UK influencers, brands and celebrities will be expected to follow the new rules.<\/p>\n

The ruling came in response to the #filterdrop campaign, which aims to make it compulsory for influencers to say whether they\u2019re using a filter when promoting beauty products.<\/p>\n

Makeup artist and model Sasha Pallari started the campaign in July 2020 because she wanted to see more \u201creal skin\u201d being shown on Instagram.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Instagram law will jail influencers for secretly editing appearance” Instagram influencers who don\u2019t clearly state if they\u2019ve edited photos which are advertisements could be fined or imprisoned in Norway due to a new law. The law also applies to ad posts on other social media platforms like Facebook, TikTok, Twitter and Snapchat. In Norway, advertisers…<\/p>\n","protected":false},"author":1,"featured_media":292319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/07\/norway-photoshop-influencer-01.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[111169,4974,74480,33423,70989,75723,71741,4976,10401],"class_list":["post-292318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-6-21","tag-facebook","tag-influencers","tag-instagram","tag-mental-health","tag-norway","tag-snapchat","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/292318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=292318"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/292318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/292319"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=292318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=292318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=292318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}