{"id":292835,"date":"2021-07-07T14:24:00","date_gmt":"2021-07-07T11:24:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ufc-inks-175-million-sponsorship-deal-with-crypto-com\/"},"modified":"2021-07-07T14:24:00","modified_gmt":"2021-07-07T11:24:00","slug":"ufc-inks-175-million-sponsorship-deal-with-crypto-com","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ufc-inks-175-million-sponsorship-deal-with-crypto-com\/","title":{"rendered":"# UFC inks $175-million sponsorship deal with Crypto.com"},"content":{"rendered":"

“# UFC inks $175-million sponsorship deal with Crypto.com <\/strong>”
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Ultimate Fighting Championship, a major global mixed martial arts organization, continues its deep dive into the cryptocurrency industry by announcing a sponsorship deal with a cryptocurrency exchange.<\/p>\n

UFC announced Wednesday that it agreed to a fight-kit partnership with Crypto.com, one of the world\u2019s largest crypto trading platforms by trading volumes, CNBC reported<\/a>.<\/p>\n

According to CNBC, the sponsorship is worth $175 million and will last over 10 years.<\/p>\n

As part of the agreement, Crypto.com\u2019s brand will app<\/a>ear on fight kit items worn by athletes during competition as well as clothing worn by the training staff. Additionally, Crypto.com has acquired the rights to UFC\u2019s newly launched sponsorship category known as \u201cCryptocurrency Platform Partner.\u201d<\/p>\n

Crypto.com co-founder and CEO Kris Marszalek called the UFC deal a \u201chistoric moment,\u201d noting that it would help the sports industry \u201caccelerate the world\u2019s transition to cryptocurrency.\u201d<\/p>\n

Ari Emanuel, CEO of talent agency Endeavor, which purchased a stake in UFC in April, said that the agreement is \u201cjust the beginning of a long relationship with UFC.\u201d\u00a0<\/p>\n