{"id":294084,"date":"2021-07-08T19:26:11","date_gmt":"2021-07-08T16:26:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instacart-taps-facebook-app-head-as-ceo-ahead-of-expected-ipo\/"},"modified":"2021-07-08T19:26:11","modified_gmt":"2021-07-08T16:26:11","slug":"instacart-taps-facebook-app-head-as-ceo-ahead-of-expected-ipo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instacart-taps-facebook-app-head-as-ceo-ahead-of-expected-ipo\/","title":{"rendered":"#Instacart taps Facebook app head as CEO ahead of expected IPO"},"content":{"rendered":"

“#Instacart taps Facebook<\/a> app<\/a> head as CEO ahead of expected IPO<\/strong>”<\/p>\n

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Instacart\u00a0named Facebook app head Fidji Simo as its chief executive officer on Thursday, adding big tech expertise ahead of an expected stock market listing by the grocery-delivery firm.<\/p>\n

French-born Simo will replace co-founder Apoorva Mehta, who will take on the role of executive chairman and still be involved in day-to-day activities,\u00a0Instacart\u00a0said.<\/p>\n

Simo\u2019s appointment comes at a crucial time for the 9-year-old startup, as expectations build for its public debut following a year in which its business grew four-fold due to the pandemic-driven surge in online grocery shopping.<\/p>\n

\u201cWe\u2019re here to build a long-term business over the next few decades,\u201d Simo, who takes the helm early next month, told Reuters.<\/p>\n

\u201cFacebook\u2019s IPO was just a moment in time and what happened afterward was really what mattered, which is delivering a lot of value to people and that is really what I am going to be focused on.\u201d<\/p>\n

Reuters reported in March that\u00a0Instacart\u00a0was considering going public through a direct listing, just a few days after a funding round valued the company at $39 billion.<\/p>\n

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\"A
Fidji Simo will replace Instacart co-founder Apoorva Mehta (shown) as CEO. Mehta will take on the role of executive chairman of the grocery-delivery firm.<\/figcaption>
Getty Images for TechCrunch<\/span><\/figcaption><\/figure>\n<\/div>\n

Mehta declined to comment on which path the company was considering to go public, but said a key reason in choosing Simo was her experience at Facebook during the social media giant\u2019s transition to a public company in 2012.<\/p>\n

\u201cI\u2019m excited about Fidgi\u2019s experience as a public market executive in a company that has seen so much growth,\u201d he said.<\/p>\n

Simo said she plans to use her experience to build out\u00a0Instacart\u2019s advertising business, aiming to boost revenue from consumer-packaged goods companies promoting their products on its app.<\/p>\n

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\"An
Instacart\u2019s business surged in online grocery shopping due to the coronavirus pandemic.<\/figcaption>
Denver Post via Getty Images<\/span><\/figcaption><\/figure>\n<\/div>\n

The focus on alternate revenue paths comes as\u00a0Instacart\u00a0faces new challenges, including a likely slowdown in delivery demand as people return to stores.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Instacart taps Facebook app head as CEO ahead of expected IPO” Instacart\u00a0named Facebook app head Fidji Simo as its chief executive officer on Thursday, adding big tech expertise ahead of an expected stock market listing by the grocery-delivery firm. French-born Simo will replace co-founder Apoorva Mehta, who will take on the role of executive chairman…<\/p>\n","protected":false},"author":1,"featured_media":294085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/07\/instacart-taps-facebooks-simo.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[111394,11154,4974,111441,5007],"class_list":["post-294084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-8-21","tag-ceos","tag-facebook","tag-instacart","tag-ipo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/294084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=294084"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/294084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/294085"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=294084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=294084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=294084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}