{"id":297593,"date":"2021-07-13T11:50:43","date_gmt":"2021-07-13T08:50:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup\/"},"modified":"2021-07-13T11:50:43","modified_gmt":"2021-07-13T08:50:43","slug":"4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup\/","title":{"rendered":"#4 things NOT to do when hiring marketers for an early-stage startup"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a324fd4a0494\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a324fd4a0494\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup\/#DONT_rush_to_hire_without_setting_clear_goals\" >DON\u2019T rush to hire without setting clear goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup\/#DONT_forget_about_other_team_members\" >DON\u2019T forget about other team members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup\/#DONT_get_caught_up_in_formal_credentials\" >DON\u2019T get caught up in formal credentials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/4-things-not-to-do-when-hiring-marketers-for-an-early-stage-startup\/#DONT_make_the_recruiting_process_unnecessarily_tough\" >DON\u2019T make the recruiting process unnecessarily tough<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#4 things NOT to do when hiring marketers for an early-stage startup<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F07%2Fhiring-team-startup-gq.jpg&amp;signature=34f1bf237a5e574dd38579fab74f39e3\" \/><\/p>\n<div><span>Recruiting marketing specialists has always been challenging for early-stage companies. How can a founder, especially one without a business background, ensure that a newly hired marketer will achieve business targets?\u00a0<\/span><\/p>\n<p><span>Will a performance marketer waste lots of the budget on inefficient <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> channels? What is the probability that a content manager will post something detrimental to a company\u2019s reputation, causing a PR nightmare? Does a company need a glorious CMO from a large corporation, or can it get help from external consultants?<\/span><\/p>\n<p><span>To reduce the level of uncertainty, I believe founders need to have a clear sense of their marketing strategy first, then define what kind of a marketing team they need \u2014 and only <em>after<\/em> that should they start to hire.<\/span><\/p>\n<p><span>Identifying the required specialization, finding candidates with the relevant industry experience, skills, and abilities may cause a number of headaches for founders during the recruiting process. In addition, less experienced entrepreneurs can make a lot of missteps from the very beginning.\u00a0<\/span><\/p>\n<p><span>While there is no foolproof method of navigating the hiring process because every startup has unique marketing needs and professional skills requirements, here are four things you shouldn\u2019t do when building a marketing team.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_rush_to_hire_without_setting_clear_goals\"><\/span><b>DON\u2019T rush to hire without setting clear goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>When an early-stage startup gets funded, I\u2019ve seen some entrepreneurs start to hire as many marketers as they can afford. <\/span><\/p>\n<p><span>For example, after closing a seed round, one direct-to-consumer startup I know of posted <em>ten<\/em> full-time marketing positions and filled all of them. And what h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened?\u00a0<\/span><\/p>\n<p><span>Two months later, it downsized its marketing team to four people. It turned out this was the optimal number of full-time employees because most of the marketing activities were successfully managed by external business partners.<\/span><\/p>\n<p><span>As a founder, I recommend you assess what exactly you believe needs to be done by marketing professionals and map out the necessary skills a candidate should have.\u00a0<\/span><\/p>\n<p><span>Don\u2019t hurry to hire a well-rounded marketing executive or multiple niche specialists. Instead, analyze which projects are ideal for outsourcing, consider the best options in hiring a marketer full-time or signing a contract with freelancers, and identify which of the candidate\u2019s skills and work experiences align with the purposes of the business.\u00a0<\/span><\/p>\n<p><span>Once you recognize which marketing functionality you need, clearly articulate the goals that you expect marketers to achieve and state how you are going to measure them.\u00a0<\/span><\/p>\n<p><span>By doing this, you will better understand which marketer is a good fit for your company and have meaningful metrics to help you evaluate their performance afterwards.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_forget_about_other_team_members\"><\/span><b>DON\u2019T forget about other team members<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>As marketers work in diverse teams, which include IT developers, product managers, designers, and other specialists, founders need to take into consideration how marketing hires fit into a company\u2019s culture.\u00a0\u00a0<\/span><\/p>\n<p><span>Early-stage startups usually represent small teams, so finding common ground and effectively working together becomes crucial. Ideally, founders should oversee the hiring process and participate in the recruiting interviews at least during the early days of their startup, building team dynamics from the ground up.<\/span><\/p>\n<p><span>In a job interview, try to decide whether your employees can collaborate with this marketer. This evaluation can help prevent potential misunderstandings in the future and identify the right person for your company.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_get_caught_up_in_formal_credentials\"><\/span><b>DON\u2019T get caught up in formal credentials<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>While a founder should not underestimate such formal variables as education and work experience, it\u2019s essential to look at a candidate\u2019s personality.\u00a0<\/span><\/p>\n<p><span>As I mentioned above, early-stage startups usually form a tight-knit team with similar values and goals. Sometimes, it is better to hire a less experienced marketer with growth potential and similar values than a senior-level prospect with a completely different mindset.\u00a0<\/span><\/p>\n<p><span>A founder can prevent possible mistakes that a junior marketer might make by consulting with an external expert. As a result, a company cannot only outweigh the gains of having a more knowledgeable employee with a misfit skillset; it can also grow and nurture young talents.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_make_the_recruiting_process_unnecessarily_tough\"><\/span><b>DON\u2019T make the recruiting process unnecessarily tough<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>I hear from a lot of marketers that they think the hiring process has become more complex in recent years. Some startups turn hiring into a multi-step quest with a few job interview rounds, tests, and sample projects.\u00a0<\/span><\/p>\n<p><span>Although these assessment milestones might be helpful to identify suitable candidates, I believe they might turn some strong candidates away.<\/span><\/p>\n<p><span>Ask yourself, does your recruiting process <em>really need<\/em> to include all these steps? <\/span><\/p>\n<p><span>Maybe you can simplify hiring by limiting the number of job interviews and onboarding a new marketer as soon as you meet someone relevant, without spending lots of time and effort on discovering the ideal one. <\/span><\/p>\n<p><span>In some cases, while looking for the exceptional marketer, you could have lost valuable time since a good one could add value to the company over time.<\/span><\/p>\n<p><span>The majority of early-stage startups also want to scale quickly, so having a time-consuming recruiting process might not be the right choice. Optimize job interviews by conducting only necessary meetings, eliminate redundant recruitment steps, and stay focused on your objectives.\u00a0\u00a0<\/span><\/p>\n<p><span>The fast-paced nature of an early-stage startup adds to the challenge of attracting bright candidates. With tight deadlines for recruiting, founders not only have to find talented marketers but also compete for them against other startups and brand-name mature corporations. <\/span><\/p>\n<p><span>Done well, a hiring process will equip the startup with a powerful marketing engine capable of driving its rapid growth.<\/span><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/hiring-mistake-marketers-early-stage-startup\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#4 things NOT to do when hiring marketers for an early-stage startup&#8221; Recruiting marketing specialists has always been challenging for early-stage companies. How can a founder, especially one without a business background, ensure that a newly hired marketer will achieve business targets?\u00a0 Will a performance marketer waste lots of the budget on inefficient social media&#8230;<\/p>\n","protected":false},"author":1,"featured_media":297594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/hiring-team-startup-gq.jpg&signature=f530be5153d07f33b9fa6c361af42ce6","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-297593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/297593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=297593"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/297593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/297594"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=297593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=297593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=297593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}