{"id":297651,"date":"2021-07-13T14:00:22","date_gmt":"2021-07-13T11:00:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-setup-google-analytics-for-your-website-cloudsavvy-it\/"},"modified":"2021-07-13T14:00:22","modified_gmt":"2021-07-13T11:00:22","slug":"how-to-setup-google-analytics-for-your-website-cloudsavvy-it","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-setup-google-analytics-for-your-website-cloudsavvy-it\/","title":{"rendered":"#How To Setup Google Analytics For Your Website \u2013 CloudSavvy IT"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3c8a82ebc89\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3c8a82ebc89\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-setup-google-analytics-for-your-website-cloudsavvy-it\/#What_Does_Google_Analytics_Do\" >What Does Google Analytics Do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-setup-google-analytics-for-your-website-cloudsavvy-it\/#Setting_Up_Google_Analytics\" >Setting Up Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-setup-google-analytics-for-your-website-cloudsavvy-it\/#Using_Google_Analytics\" >Using Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#How To Setup Google Analytics For Your Website \u2013 CloudSavvy IT&#8221;<\/strong><\/p>\n<div id=\"article-content-area\">\n<figure style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage  wp-image-354 size-full\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2019\/05\/58b6af4b.png?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"Using analytical tools.\" width=\"700\" height=\"300\" src=\"https:\/\/www.shutterstock.com\/image-photo\/business-analytic-tablet-pc-laptop-computer-399241594\" data-credittext=\"leungchopan\/Shutterstock.com\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/business-analytic-tablet-pc-laptop-computer-399241594\">leungchopan\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>Google Analytics is a powerful tool for tracking metrics on user behavior, like clicks and bounce rates. It\u2019s entirely free to use, so if you want to know how your site is performing, there\u2019s no reason not to set it up.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_Does_Google_Analytics_Do\"><\/span>What Does Google Analytics Do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the surface, Google Analytics simply provides you a way to track your website metrics. If you want to know how many users you have this week compared to last week, you can do that. If you want to know how long users spent looking at a particular page, it can do that too. It tracks most kinds of data around sessions and clicks.<\/p>\n<p>Analytics also allow you to make better business decisions. Every business\u2019s website has a goal, whether that\u2019s increasing traffic to the site itself, or selling a service or product from that website.\u00a0Analytics help point you in the right direction, and good analytics are the backbone of many online companies.<\/p>\n<p>For example, if you\u2019re publishing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> stories, analytics can tell you which stories do well and which stories readers bounce away from quickly. If you\u2019re selling products, analytics can tell you what users are clicking on the most. Analytics can also inform you about your target demographics, as it can track devices, countries, and even augmented data like gender, age, and interests.<\/p>\n<p>Most analytics suites, including Google Analytics, offer A\/B testing, which is like the scientific method for websites. Basically, you show one design to half your users, and a different design to the other half, and after a week or so, you go with the design that performs better. Good analytics power A\/B tests, as they wouldn\u2019t be possible without them.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>What is A\/B Testing and How Can You Use It?<\/em><\/strong><\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Setting_Up_Google_Analytics\"><\/span>Setting Up Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Head over to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">the Google Analytics dashboard<\/a> and sign in with your Google account of choice. If this is your first site using it, you can simply click the \u201cStart Measuring\u201d button to set it up.<\/p>\n<p>If you have an existing site, you\u2019ll need to click the settings icon in the bottom left and click \u201cCreate Account\u201d to add a new one.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12563 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/21b67afc.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"412\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>You\u2019ll need to fill out some basic info, mostly just setting a name for the property and website.<\/p>\n<p>Once that\u2019s done, you\u2019ll need to set up a stream to ingest data. Click on \u201cWeb\u201d to set it up for a website:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12565 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/2d2d6a2c.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"304\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>You\u2019ll need to enter your site name as well as a tracking ID (you can have multiple ingest sources, if you\u2019d like to) and click \u201cCreate Stream\u201d:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12566 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/8c55c33e.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"361\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>You\u2019ll be given a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a> that will link your site and Google Analytics. You will need to include this code somewhere on your site, wherever you\u2019d like this stream to capture data from. If you have multiple streams, you\u2019ll need to add it to an existing on-page tag.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12567 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/092a315a.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"309\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Depending on your website architecture this can go many places, but typically it will go in your Index.html as well as every other page on your site. If your site isn\u2019t making use of any frameworks, you\u2019ll have to copy and paste this onto each page.<\/p>\n<p>If you are using frameworks like React, Vue, or Blazor, you\u2019ll need to simply include it in your \u201croot\u201d HTML file, which usually defines all global scripts and styles and provides a root element for the page to render into.<\/p>\n<p>You can place it at the bottom of the <code>body<\/code>\u00a0tag in either case:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12568 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/2fd83bd6.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"220\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>If you\u2019re using WordPress, you can read our guide to setting it up with a plugin, or add it manually to your site files.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>How To Set Up Google Analytics For a WordPress Site<\/em><\/strong><\/p>\n<p>At this point, your site should be linked, but unfortunately it will take 24-48 hours for most analytics to start coming in. In the meantime, you can verify that it\u2019s actually linked by checking if you\u2019re receiving any data under the \u201cRealtime\u201d tab.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Using_Google_Analytics\"><\/span>Using Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On your home page, it will display some basic useful analytics like user count, page views, and engagement. You can filter these by date as well as view certain statistics in real time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12571 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/42d5da9d.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"405\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Using \u201cBehavioral Flow,\u201d you can track users across multiple pages, and view how they use your site based on the string of their interactions.<\/p>\n<p><img decoding=\"async\" class=\"\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2019\/05\/30ed7227.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"A Google Analytics Behavior Flow page.\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>Under demographics, you can view more info about the users using your site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12572 imgchk9\" data-pagespeed-lazy-src=\"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2021\/07\/98717130.png?trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"\" width=\"700\" height=\"374\" src=\"\/pagespeed_static\/1.JiBnMqyl6S.gif\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><\/p>\n<p>There are multiple tabs for tracking the user life cycle, such as:<\/p>\n<ul>\n<li>Acquisition, which tracks how users are finding your site in the first place,<\/li>\n<li>Engagement, which tracks how users are using your site when they get there, and<\/li>\n<li>Retention, which tracks if users are coming back to your site.<\/li>\n<\/ul>\n<p>There\u2019s also \u201cMonetization,\u201d which is only enabled if you have your ad or ecommerce accounts linked.<\/p>\n<p>Google Analytics tracks page views after users get there, but if you\u2019re interested in learning about how your site is performing in search results, you should use the Google Search Console.<\/p>\n<p><strong>RELATED:<\/strong> <strong><em>Beginner&#8217;s Guide to Using Google&#8217;s Search Console for Your Website<\/em><\/strong>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.cloudsavvyit.com\/12499\/how-to-setup-google-analytics-for-your-website\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How To Setup Google Analytics For Your Website \u2013 CloudSavvy IT&#8221; leungchopan\/Shutterstock.com Google Analytics is a powerful tool for tracking metrics on user behavior, like clicks and bounce rates. It\u2019s entirely free to use, so if you want to know how your site is performing, there\u2019s no reason not to set it up. What Does&#8230;<\/p>\n","protected":false},"author":1,"featured_media":297652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.cloudsavvyit.com\/p\/uploads\/2019\/05\/58b6af4b.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-297651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/297651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=297651"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/297651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/297652"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=297651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=297651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=297651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}