{"id":303264,"date":"2021-07-19T20:21:56","date_gmt":"2021-07-19T17:21:56","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/scientists-on-the-scent-of-flavor-enhancement\/"},"modified":"2021-07-19T20:21:56","modified_gmt":"2021-07-19T17:21:56","slug":"scientists-on-the-scent-of-flavor-enhancement","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/scientists-on-the-scent-of-flavor-enhancement\/","title":{"rendered":"#Scientists on the scent of flavor enhancement"},"content":{"rendered":"<p>&#8220;<strong>#Scientists on the scent of flavor enhancement<\/strong>&#8221;<\/p>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2020\/smell.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2020\/smell.jpg\" data-sub-html=\"Credit: Unsplash\/CC0 Public Domain\">\n<figure class=\"article-img\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2020\/smell.jpg\" alt=\"smell\" title=\"Credit: Unsplash\/CC0 Public Domain\" width=\"800\" height=\"530\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                Credit: Unsplash\/CC0 Public Domain<br \/>\n            <\/figcaption><\/figure>\n<\/div>\n<\/div>\n<p>Flavor is the name of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> for scientists who want to optimize food for consumption in ways that improve nutrition or combat obesity.<\/p>\n<section class=\"article-banner first-banner ads-336x280\"><!-- \/4988204\/Phys_Story_InText_Box --><br \/>\n      <\/section>\n<p>But there is more to flavor than the substances that meet the mouth. Olfaction, our sense of smell, is a major contributor to how we perceive aromas, especially those related to what we eat.<\/p>\n<p>With hopes to capitalize on the smell factor in flavor development, researchers are exploring how the route an aroma takes to get to the olfactory system, through the nose or the back of the throat, influences our response to the scent in question.<\/p>\n<p>In a new study, when participants were asked to match a known scent such as rose with one of four unknown scents, they did best when the aromas were introduced in the same way, either through sniffing them in a vial or drinking them in a solution\u2014an expected result.<\/p>\n<p>The scientists were surprised to find, however, that participants were also better at matching aromas when the reference scent\u2014the one that they were going to try to find a match for\u2014was not labeled with its familiar name. The less they knew about the reference aroma, the higher their chances of correctly identifying a match\u2014a finding that suggests aroma detection involves learning, memory and cognitive strategy.<\/p>\n<p>The team eventually wants to consider other factors that could influence the perception of aromas and flavors, such as genetics and our microbiomes, the communities of microbes living in our nasal passages and oral cavities.<\/p>\n<p>&#8220;A better understanding of these mechanisms could give us another way to modulate flavors and to modulate food-related experiences,&#8221; said Christopher Simons, associate professor of food <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> at The Ohio State University and senior author of the study. &#8220;It&#8217;s really hard to understand what people experience, and I don&#8217;t have access to your brain to see exactly what you&#8217;re perceiving. But if there are ways to influence that perception, maybe that&#8217;s a way to get people to eat healthier.&#8221;<\/p>\n<p>The study is published in the September 2021 issue of the journal <i>Physiology and Behavior<\/i>.<\/p>\n<p>Simons and colleagues were testing the theory known as the &#8220;duality of smell,&#8221; which posits that how we perceive what we&#8217;re smelling depends on which path it takes to get to the olfactory system.<\/p>\n<p>The theory has been supported by tests of food flavors that we&#8217;re used to putting in our mouths. In this study, the researchers used less familiar floral scents\u2014which study participants drank in a solution to activate the sense of smell through the back of the throat and sniffed from a vial to activate the sense of smell through the nose.<\/p>\n<p>The 34 participants would first either sniff or drink the reference scent, which was labeled with its common name\u2014the choices were rose, lavender, honeysuckle or jasmine\u2014its Latin name, or a generic label that gave no information. They then sampled the same unnamed four floral scents\u2014either through the same sense-of-smell pathway or its opposite\u2014with the goal of finding the match to the reference aroma.<\/p>\n<p>When the routes of delivery differed, participants made more mistakes, meaning there was something about those delivery systems to the nose that altered their ability to recognize similar scents\u2014further supporting the duality of smell hypothesis.<\/p>\n<p>But the finding that no information was better than a clear scent name was unexpected\u2014and also suggests that this is where cognitive activity comes into play.<\/p>\n<p>&#8220;If I say &#8216;rose,&#8217; there&#8217;s information that will affect the way you process and smell those aromas. When there&#8217;s no identifying information, what you have to do is profile\u2014smell it and find something distinguishing about that particular aroma. That&#8217;s much harder than knowing what you&#8217;re looking for,&#8221; Simons said.<\/p>\n<p>&#8220;We think there&#8217;s cognitive interference from the language centers that impacts how people do this matching and searching test. &#8230; Fundamentally, the fact you have exactly the same stimulus that activates exactly the same receptors, and you can&#8217;t make a match\u2014that&#8217;s fascinating.&#8221;<\/p>\n<p>Simons is interested in repeating this kind of test with unpleasant aromas to see if the theory holds up, and also hopes to conduct experiments that could reveal whether our genetic makeup or the array of microbes and enzymes in our noses and mouths hold secrets to why the duality of smell exists in the first place.<\/p>\n<hr\/>\n<div class=\"article-main__explore my-4 d-print-none\">\n<p>                                            The smell of dark chocolate, demystified\n                                        <\/p><\/div>\n<hr class=\"mb-4\"\/>\n<div class=\"article-main__more p-4\">\n                                                                                                <strong>More information:<\/strong><br \/>\n                                                Mackenzie E. Hannum et al, Non-food odors and the duality of smell: Impact of odorant delivery pathway and labeling convention on olfactory perception, <i>Physiology &amp; Behavior<\/i> (2021).  <a rel=\"nofollow noopener\" target=\"_blank\" data-doi=\"1\" href=\"http:\/\/dx.doi.org\/10.1016\/j.physbeh.2021.113480\">DOI: 10.1016\/j.physbeh.2021.113480<\/a><\/p><\/div>\n<div class=\"d-inline-block text-medium my-4\">\n                                                Provided by<br \/>\n                                                                                                    The Ohio State University<br \/>\n                                                                                                        <a rel=\"nofollow noopener\" target=\"_blank\" class=\"icon_open\" href=\"http:\/\/www.osu.edu\"><br \/>\n                                                        <svg><use href=\"https:\/\/phys.b-cdn.net\/tmpl\/v6\/img\/svg\/sprite.svg#icon_open\" x=\"0\" y=\"0\"\/><\/svg><\/a><\/p><\/div>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>                                                 <strong>Citation<\/strong>:<br \/>\n                                                 Scientists on the scent of flavor enhancement (2021, July 19)<br \/>\n                                                 retrieved 20 July 2021<br \/>\n                                                 from https:\/\/phys.org\/<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>\/2021-07-scientists-scent-flavor.html<\/p>\n<p>                                            This document is subject to copyright. 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But there is more to flavor than the substances that meet the mouth. Olfaction, our sense of smell, is a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":303265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2020\/smell.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-303264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/303264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=303264"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/303264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/303265"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=303264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=303264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=303264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}