{"id":304330,"date":"2021-07-21T11:32:06","date_gmt":"2021-07-21T08:32:06","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/audiences-swell-but-advertisers-are-anxious\/"},"modified":"2021-07-21T11:32:06","modified_gmt":"2021-07-21T08:32:06","slug":"audiences-swell-but-advertisers-are-anxious","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/","title":{"rendered":"#Audiences swell, but advertisers are anxious"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a1c46d999d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a1c46d999d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Full_report\" >Full report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Essential_headlines\" >Essential headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Social_media_growth_continues\" >Social media growth continues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Reporting_of_internet_user_growth_continues_to_lag\" >Reporting of internet user growth continues to lag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Internet_time_decreases\" >Internet time decreases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Social_media_dominates_the_worlds_online_activities\" >Social media dominates the world\u2019s online activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Instagram_reach_soars_but_points_to_potential_trouble_ahead\" >Instagram reach soars, but points to potential trouble ahead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Mobile_connection_speeds_accelerate\" >Mobile connection speeds accelerate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Chinese_websites_move_up_the_rankings\" >Chinese websites move up the rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#People_increasingly_rely_on_internet_translation_tools\" >People increasingly rely on internet translation tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Digging_deeper_into_video_game_behaviors\" >Digging deeper into video game behaviors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Online_news_behaviors\" >Online news behaviors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/audiences-swell-but-advertisers-are-anxious\/#Outlook_for_the_second_half_of_2021\" >Outlook for the second half of 2021<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Audiences swell, but advertisers are anxious<\/strong>&#8221;<\/p>\n<div><span style=\"font-weight: 400;\">Despite the rapid increases in digital adoption and use that we\u2019ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/\"><span style=\"font-weight: 400;\">Global Digital Reports series<\/span><\/a><span style=\"font-weight: 400;\"> reveals that digital growth rates remain elevated as we move into the second half of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/\">DataReportal<\/a>\u2018s\u00a0<\/span><b>Digital 2021 July Global Statshot Report<\/b><span style=\"font-weight: 400;\"> \u2013\u00a0published in partnership with <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hootsuite.com\/\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wearesocial.com\/\"><span style=\"font-weight: 400;\">We Are Social<\/span><\/a><span style=\"font-weight: 400;\"> \u2013\u00a0shows that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> continues to drive connected activity around the world, with global social media user numbers fast <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaching another impressive milestone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This quarter\u2019s data reveals some potential challenges ahead for marketers though, with the impact of changes in Apple\u2019s privacy policies and the rollout of the EU\u2019s ePrivacy Directive starting to appear in some of our numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find a handy summary of this quarter\u2019s top stories in the video embed below (you can also <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=YfnNSwYHGtA\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">), but read on below for the full report, and for my in-depth analysis of the latest essential trends.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Top 10 Digital Trends in July 2021\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YfnNSwYHGtA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Just before we dive into the data, I\u2019d like to say a big thank you to the partners who make our Global Digital Reports possible: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/?utm_source=DataReportal&amp;utm_medium=Data_Citation&amp;utm_campaign=Statista_Partner&amp;utm_content=DataReportal_Data_Citation\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.semrush.com\/?utm_source=referral&amp;utm_medium=DataReportal&amp;utm_campaign=Kepios\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/skai.io\/?utm_source=PR&amp;utm_medium=content&amp;utm_campaign=qtr_referral&amp;utm_term=DataReportal\"><span style=\"font-weight: 400;\">Skai<\/span><\/a><span style=\"font-weight: 400;\"> (formerly Kenshoo), <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.similarweb.com\/?utm_source=Kepios%20Partnerships&amp;utm_medium=report%20PDF&amp;utm_campaign=Kepios\"><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/locowise.com\/?utm_source=kepios&amp;utm_medium=banner&amp;utm_campaign=digital_2021\"><span style=\"font-weight: 400;\">Locowise<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.appannie.com\/?utm_source=digital-2021&amp;utm_medium=partnership&amp;utm_campaign=ww-logo-201910-1910-digital-2021-partnership&amp;utm_content=report-&amp;sfdcid=7016F000002MS1c\"><span style=\"font-weight: 400;\">App Annie<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Full_report\"><\/span><b>Full report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll find the complete Digital 2021 July Global Statshot Report report in the SlideShare embed below (you can also <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/slideshare-embed-issues\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">), but read on past that to understand what all these numbers might mean for you.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/DI26fVjwo7ijug\" width=\"595\" height=\"375\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_headlines\"><\/span><b>Essential headlines<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the key figures for digital adoption around the world in July 2021:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Global mobile users have reached <\/span><b>5.27 billion<\/b><span style=\"font-weight: 400;\">, equating to just under <\/span><b>67%<\/b><span style=\"font-weight: 400;\"> of the world\u2019s total population.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The number of mobile users has grown by <\/span><b>2.3%<\/b><span style=\"font-weight: 400;\"> over the past year, increasing by <\/span><b>117 million<\/b><span style=\"font-weight: 400;\"> in 12 months \u2013 that\u2019s almost 10 million new users per month.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Internet users have increased by more than <\/span><b>a quarter of a billion<\/b><span style=\"font-weight: 400;\"> since this time last year, registering year-on-year growth of close to 6%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are <\/span><b>4.80 billion<\/b><span style=\"font-weight: 400;\"> internet users around the world today, equating to almost <\/span><b>61%<\/b><span style=\"font-weight: 400;\"> of the world\u2019s total population.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media user numbers have jumped by more than <\/span><b>13%<\/b><span style=\"font-weight: 400;\"> since this time last year, with the latest data showing an increase of <\/span><b>more than half a billion<\/b><span style=\"font-weight: 400;\"> users in just 12 months.<\/span><\/li>\n<li style=\"font-weight: 400;\">There are now <b>4.48 billion<\/b><span> social media users around the world, which is equal to almost <\/span><b>57%<\/b><span> of the world\u2019s total population.<\/span><\/li>\n<\/ul>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361186 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361186\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/02-Global-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-8-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_growth_continues\"><\/span><b>Social media growth continues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite COVID-19 restrictions easing in some parts of the world over recent months, the pace of growth in social media users shows few signs of slowing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The global unique user total grew by <\/span><b>520 million<\/b><span style=\"font-weight: 400;\"> over the past year, representing annual growth of more than 13%.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361187 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361187\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/03-Social-Media-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-71-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">For context, that means that more than 1 in 9 of today\u2019s social media users started using social platforms for the first time within the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, today\u2019s user total is <\/span><b>147 million<\/b><span style=\"font-weight: 400;\"> higher than it was just 3 months ago, equating to quarter-on-quarter growth of nearly 3.5%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the fastest quarterly growth rates that we\u2019ve reported in the <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/library\"><span style=\"font-weight: 400;\">Global Digital Reports series<\/span><\/a><span style=\"font-weight: 400;\">, but it\u2019s important to stress that the latest figures have benefited from a meaningful upward correction in Facebook\u2019s \u2018family active people\u2019 numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the company noted in its <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2021\/FB-Earnings-Presentation-Q1-2021.pdf\"><span style=\"font-weight: 400;\">2021 Q1 earnings announcement<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">In the first quarter of 2021, we updated our metrics calculations to maintain calibration of our models against recent user survey data, and we estimate such update contributed an aggregate of approximately 70 million [users] to our reported worldwide [total]<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">However, while this correction may have inflated the latest <\/span><i><span style=\"font-weight: 400;\">quarterly<\/span><\/i><span style=\"font-weight: 400;\"> growth rates, Facebook appears to update its models and metrics on a regular basis, so the 13% <\/span><i><span style=\"font-weight: 400;\">annual<\/span><\/i><span style=\"font-weight: 400;\"> growth rate that we\u2019re reporting this quarter should still be representative of actual year-on-year trends.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361188 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361188\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/04-Social-Media-Quarterly-Growth-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-72-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">At an individual platform level, Facebook is pushing ever closer to the 3 billion monthly active user milestone, with current trends suggesting that it may reach this level by early next year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the company\u2019s investor reports indicate that roughly 3.5 billion people already use at least one of Facebook\u2019s \u2018family\u2019 of platforms \u2013 Facebook, WhatsApp, Instagram, and Messenger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There were no updates to user numbers from YouTube, WhatsApp, or Messenger this quarter, but the latest data from Instagram suggests the platform has enjoyed significant growth over recent months \u2013\u00a0a story that we\u2019ll explore in more detail below.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok is still keeping its latest user numbers close to its chest too, so we\u2019re unable to report any \u2018official\u2019 updates to its monthly active user figure this quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, data from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sensortower.com\/blog\/top-apps-worldwide-june-2021-by-downloads\"><span style=\"font-weight: 400;\">Sensor Tower<\/span><\/a><span style=\"font-weight: 400;\"> indicates that the TikTok mobile app was downloaded roughly 57 million times in June 2021 alone, so there\u2019s a good chance that the platform\u2019s active user base continues to grow (<\/span><i><span style=\"font-weight: 400;\">note that we\u2019ve removed figures for China from Sensor Tower\u2019s total, because we treat Douyin as a separate app).<\/span><\/i><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361189 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361189\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/05-Social-Media-Platform-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-75-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Reporting_of_internet_user_growth_continues_to_lag\"><\/span><b>Reporting of internet user growth continues to lag<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite the latest data showing that internet user numbers have increased by more than <\/span><i><span style=\"font-weight: 400;\">a quarter of a billion<\/span><\/i><span style=\"font-weight: 400;\"> over the past year, it\u2019s clear that internet user data continues to be impacted by research limitations caused by the ongoing coronavirus pandemic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, many countries in the developing world haven\u2019t published updates to internet user numbers since the outbreak of COVID-19 more than a year ago, and these are the countries where we\u2019d expect to see the most significant increases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, we continue to anticipate a meaningful upward correction in internet user numbers once research and reporting can return to normal.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361190 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361190\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/06-Internet-Adoption-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-14-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Internet_time_decreases\"><\/span><b>Internet time decreases<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The average amount of time that people spend using the internet each day dipped slightly in the past 3 months, compared with the values we reported in our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\"><span style=\"font-weight: 400;\">Digital 2021 April Global Statshot Report<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> shows that average daily internet use dropped by almost a minute per day, with people spending roughly 30 seconds less online on computers, and 30 seconds less online on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are still spending close to 7 hours per day using the internet though \u2013\u00a0more than twice the amount of time that they spend watching television.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s worth noting that people have been spending more time watching television in recent months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u2018typical\u2019 internet user around the world says that they watched an average of 3 additional minutes of TV per day compared to the previous quarter, which equates to more than 5 additional hours of television content over the past three months.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361191 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361191\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/07-Media-Time-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-10-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Meanwhile, despite the drop in overall internet time, people say that they\u2019ve been spending <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> time using social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GWI\u2019s most recent survey found that people spent roughly 2 minutes longer on social platforms each day over the past 3 months, compared to values for the previous quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, GWI also found that people have been spending more time with \u2018conventional\u2019 media in recent months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Survey respondents\u2019 self-reported values for time spent reading <\/span><i><span style=\"font-weight: 400;\">physical<\/span><\/i><span style=\"font-weight: 400;\"> <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>papers and magazines increased by 8.5% over the past three months, equating to an additional 4 minutes per day \u2013 faster than the increase we\u2019ve seen for online press consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, the amount of time that people say they spend listening to broadcast radio has increased by 3.5% over the past 90 days, equating to an increase of 2 minutes per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An increase of just a few minutes per day might not sound like a lot, but added up, these increases mean that the typical global internet user spent an additional 6 hours consuming print media over the past quarter, and an extra 3 hours listening to broadcast radio.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_dominates_the_worlds_online_activities\"><\/span><b>Social media dominates the world\u2019s online activities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">New data from GWI reveals that more than 95% of the world\u2019s working-age internet users now use social networks and messaging services each month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, this data suggests that the use of social networking platforms like Facebook outranks the use of messaging services like WhatsApp, albeit only by a tiny margin.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361192 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361192\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/08-Types-of-Website-and-App-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-24-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">More than 5 in 6 internet users between the ages of 16 and 64 also visit search engines and web portals each month, but this figure is more than 10 percentage points <\/span><i><span style=\"font-weight: 400;\">lower<\/span><\/i><span style=\"font-weight: 400;\"> than the figure for social networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, roughly 6 in 10 internet users say they\u2019ve visited some kind of online shopping platform in the past month, and more than 50% of internet users say that they shop or browse for products online every week.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_reach_soars_but_points_to_potential_trouble_ahead\"><\/span><b>Instagram reach soars, but points to potential trouble ahead<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recent months have seen some interesting changes in the numbers that Facebook\u2019s tools report for Instagram\u2019s advertising reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, these tools show that Instagram\u2019s advertising reach has jumped by <\/span><b>100 million<\/b><span style=\"font-weight: 400;\"> users over the past 90 days, representing quarter-on-quarter growth of more than 7.5%.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361193 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361193\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/09-Instagram-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-110-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">However, this growth rate is all the more impressive when we look at changes in reach figures for countries in the European Union.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For context, changes in EU legislation \u2013 including the roll-out of the ePrivacy Directive \u2013\u00a0are already starting to impact companies\u2019 ability to target and track audiences across the EU and the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/help\/171174698192658\"><span style=\"font-weight: 400;\">support article<\/span><\/a><span style=\"font-weight: 400;\"> in Facebook\u2019s Business Help Centre states,<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201c[We]\u2026 <\/span><i><span style=\"font-weight: 400;\">anticipate an impact on campaigns active in the European Region. Businesses that advertise to people in the European Region might experience decreased performance\u2026 We expect that the impact will unfold gradually, over the course of several months, as additional product updates are released<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s worth noting that these changes will affect all advertising platforms that are active in the EU \u2013\u00a0not just those owned by Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But despite Facebook\u2019s expectation that the impact of these changes will \u201c<\/span><i><span style=\"font-weight: 400;\">unfold gradually<\/span><\/i><span style=\"font-weight: 400;\">\u201d, it seems they may have already started to affect Instagram\u2019s advertising reach numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to the figures that the company\u2019s self-service tools reported just 3 months ago, Instagram\u2019s advertising reach has dropped by a whopping 5 million users (14.7%) in the United Kingdom, and by 3 million users in Italy, Germany, and Spain.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361194 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361194\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-%E2%80%93-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/10-Instagram-Ad-Reach-Ranking-\u2013-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-112-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Overall, Facebook\u2019s data suggest that advertisers can now target 25 million <\/span><i><span style=\"font-weight: 400;\">fewer<\/span><\/i><span style=\"font-weight: 400;\"> users across Europe than they could as recently as April of this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, these drops only seem to have affected countries in the EU and the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also critical to stress that these figures likely only affect the degree to which advertisers can target ads to users in Europe, and they most likely <\/span><b>do not<\/b><span style=\"font-weight: 400;\"> represent a drop in actual users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, given the rapid growth in Instagram\u2019s reach across all other markets over the past three months, there\u2019s every chance that Instagram has <\/span><i><span style=\"font-weight: 400;\">grown<\/span><\/i><span style=\"font-weight: 400;\"> its active user base in Europe since April.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the company\u2019s latest numbers show <\/span><b>no evidence<\/b><span style=\"font-weight: 400;\"> of a drop in <\/span><i><span style=\"font-weight: 400;\">Facebook\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> advertising reach across the region, which may provide some level of reassurance for investors.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361195 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361195\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/11-Facebook-Ad-Reach-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-91-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">But it\u2019s not just marketers in Europe who face mounting challenges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a separate advisory within Facebook\u2019s advertising tools, the company warns that potential reach figures all over the world \u201c<\/span><i><span style=\"font-weight: 400;\">may vary significantly as people opt out of tracking on iOS 14.5, or use other data controls<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tone of these messages suggests that Facebook expects Apple\u2019s <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2021\/05\/19\/ios-145-causes-massive-shift-in-ad-spend-to-android\/?sh=560c1dff20d7\"><span style=\"font-weight: 400;\">recent iOS changes<\/span><\/a><span style=\"font-weight: 400;\"> to have a meaningful impact on the performance of its advertising products over the coming months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These changes will affect many other platforms too \u2013\u00a0not just Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite these challenges though, it\u2019s worth reiterating the point that I made at the start of this section: overall, Instagram\u2019s advertising reach has increased by more than 100 million over the past 3 months \u2013 despite that big drop in EU reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the takeaway here is that changes to privacy policies, cookie support, and online tracking regulations may have a significant impact on marketers\u2019 ability to <\/span><i><span style=\"font-weight: 400;\">target<\/span><\/i><span style=\"font-weight: 400;\"> ads over the coming months \u2013\u00a0at least until publishers and platforms find ways to adapt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, those changes don\u2019t diminish the broader opportunities available to marketers within digital and social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/worldwide-digital-ad-spending-2021#page-report\"><span style=\"font-weight: 400;\">data<\/span><\/a><span style=\"font-weight: 400;\"> from eMarketer shows that digital channels now account for nearly 6 in every 10 ad dollars spent around the world, and we don\u2019t anticipate that the challenges outlined above will make a significant dent in that share.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361196 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361196\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/12-eMarketer-Global-Digital-Ad-Spend-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-186-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Marketers will need to change how they use digital and social media platforms over the next few months though, to ensure that their activities are as efficient and as effective as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may want to experiment with contextual targeting opportunities, instead of relying solely on audience demographics \u2013\u00a0at least until you\u2019re better able to identify how new policies and laws will affect your advertising strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_connection_speeds_accelerate\"><\/span><b>Mobile connection speeds accelerate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The latest data from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ookla.com\/\"><span style=\"font-weight: 400;\">Ookla<\/span><\/a><span style=\"font-weight: 400;\"> shows that the average mobile connection speed around the world has increased by 60% over the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The typical mobile user now enjoys data download speeds in excess of 55 Mbps, compared to the 35 Mbps that the company reported this time last year.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361197 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361197\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/13-Connection-Speed-Overview-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-16-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Based on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/help.netflix.com\/en\/node\/13444\"><span style=\"font-weight: 400;\">Netflix\u2019s guidance<\/span><\/a><span style=\"font-weight: 400;\">, these figures indicate that the typical mobile user can now <\/span><i><span style=\"font-weight: 400;\">simultaneously<\/span><\/i><span style=\"font-weight: 400;\"> stream two 4K <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> via a single mobile connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Ookla\u2019s latest findings, only two countries in the world now suffer from average mobile connection speeds below 10 Mbps: Afghanistan and Venezuela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the other end of the spectrum, 13 countries now enjoy average mobile connection speeds in excess of 100 Mbps, with average speeds in the United Arab Emirates already close to 200 Mbps.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361198 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361198\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/14-Mobile-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-17-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">To put that figure in perspective, the typical mobile user in the UAE can now download internet content <\/span><i><span style=\"font-weight: 400;\">3,450 times faster<\/span><\/i><span style=\"font-weight: 400;\"> than they would have been able to by using a <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Modem\"><span style=\"font-weight: 400;\">56K modem<\/span><\/a><span style=\"font-weight: 400;\"> just 20 years ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latency of mobile internet connections continues to improve too, with Ookla\u2019s latest data showing that the \u2018lag\u2019 between a device sending a data request and it starting to receive the requested data has fallen by 7.5% over the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latency of the average mobile connection continues to be almost double that of the average fixed connection though, so there\u2019s some way to go before mobile <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>rs can enjoy the same speed advantages as their peers who use a fixed connection.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361199 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361199\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/15-Average-Mobile-Connection-Speeds-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-18-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">When it comes to fixed internet connections, a total of 10 countries now enjoy average download speeds of more than 200 Mbps, with Monaco and Singapore enjoying average speeds in excess of 250 Mbps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, 7 countries continue to suffer from average fixed connection speeds below 10 Mbps, and Ookla\u2019s data reveals that mobile connections now outpace fixed connections in more than 40 countries.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361200 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361200\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/16-Fixed-Connection-Speed-Ranking-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-19-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Chinese_websites_move_up_the_rankings\"><\/span><b>Chinese websites move up the rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The latest data from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.alexa.com\/\"><span style=\"font-weight: 400;\">Alexa<\/span><\/a><span style=\"font-weight: 400;\"> (the analytics firm, not the voice assistant) suggests that the share of global internet traffic attributable to Chinese websites continues to grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company\u2019s latest rankings show that websites managed by companies based in China now account for 7 of the 10 most-visited sites in the world, and half of the global top 20.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chinese ecommerce platforms are particularly popular, with three of the country\u2019s online merchants \u2013 Tmall, Taobao, and JD \u2013 all ranking above Amazon\u2019s \u2018.com\u2019 store at a worldwide level (note that Alexa treats each top-level domain separately, so traffic to Amazon\u2019s local country stores are not included in the values for its .com store).<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361201 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361201\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/17-Alexa-Global-Site-Rank-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-27-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">However, almost all of the traffic to Chinese websites appears to come from within China itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alexa\u2019s data shows that more than 95% of Tmall\u2019s traffic comes from its home market, while that figure is 94% for Taobao, and 95% for JD.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across each of these three sites, visitors from the United States and Japan account for roughly 3.5% of total traffic, meaning that the rest of the world accounts for barely 1.5% of each site\u2019s worldwide total.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data clearly demonstrates just how quickly China\u2019s connected population is growing, but it also illustrates just how different China\u2019s internet behaviors are to those of the rest of the world.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"People_increasingly_rely_on_internet_translation_tools\"><\/span><b>People increasingly rely on internet translation tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The latest data suggests that online translation tools are becoming increasingly popular with internet users around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Trends data shows that 3 of the worldwide top 20 Google search queries between April and June 2021 related to converting content between languages, with \u201ctranslate\u201d, \u201ctraductor\u201d, and \u201cGoogle Translate\u201d all now top queries at a global level.<\/span><\/p>\n<p>\u00a0<\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361386 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361386\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/18-Google-Search-Queries-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-29-1-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">GWI data reinforces this finding, with the company\u2019s latest survey revealing that roughly 1 in 3 internet users between the ages of 16 and 64 use online translation tools every week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, GWI\u2019s data reveals some fascinating differences between countries and cultures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internet users in Latin America are the most likely to make use of online translation tools, with more than half of internet users in Colombia, Brazil, Mexico, and Argentina saying they use these tools on a weekly basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, internet users in countries where English is the dominant language appear to be far less likely to want to translate content from (or into) other languages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, fewer than 1 in 5 internet users in the United Kingdom and the USA say that they\u2019ve used an online translation tool in the past week.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361203 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361203\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/19-Online-Translation-Tools-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-40-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Even more\u00a0tellingly,\u00a0searches for \u2018traductor\u2019 rank relatively highly amongst Google queries in the United States, suggesting that many of those who do use online translation tools in the US are not native English speakers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around the world, younger people are also more likely to want to translate content than their parents\u2019 generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GWI\u2019s data shows that Gen Z internet users are almost twice as likely to have used an online translation tool in the past week than Baby Boomers are, with nearly 4 in 10 female internet users aged between 16 and 24 translating content online in the past 7 days.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361204 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361204\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/20-Online-Translation-Tools-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-41-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Overall, these findings indicate that people are increasingly consuming content in languages other than their own native tongue, which represents some interesting new opportunities \u2013\u00a0and challenges \u2013 for marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, as we <\/span><span style=\"font-weight: 400;\">reported<\/span><span style=\"font-weight: 400;\"> this time last year, we\u2019re seeing increased prevalence of cross-border online shopping, especially outside of North America.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as international content becomes ever more accessible, and as more people visit online merchants outside of their home country, brands may find it increasingly difficult to justify different prices \u2013 and even different product ranges \u2013\u00a0across different countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth noting that Amazon appears to have increased the visibility of reviews from shoppers in other countries \u2013\u00a0some of which may be in different languages \u2013 which adds a whole new dimension to the factors that marketers need to consider when it comes to online shopping.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digging_deeper_into_video_game_behaviors\"><\/span><b>Digging deeper into video game behaviors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve teamed up with GWI to bring you some detailed insights into gaming activities this quarter, taken from the company\u2019s new <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gwi.com\/gaming\"><span style=\"font-weight: 400;\">Gaming dataset<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">85% of the world\u2019s internet users say that they play video games, so gaming environments represent a huge opportunity for marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, 1 in 3 gamers around the world say that they play video games on a daily basis, with that figure rising to more than 40% in the USA, Japan, and the Philippines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, more than 5 in every 6 gamers (84%) around the world say that they play video games at least once per week, with that figure rising to 87% in Mexico and India.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361205 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361205\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/21-Gaming-Frequency-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-54-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">As you might expect, younger people are more likely to play video games, but GWI reports that more than 2 in 3 internet users aged 55 to 64 also identify as gamers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men are also slightly more likely to play video games than women, but amongst older age groups, women are just as likely to be gamers as men are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The gaming \u2018gender gap\u2019 is also much smaller than many marketers might think, and when it comes to certain \u2018casual\u2019 game genres \u2013 particularly those on mobile devices \u2013 female players often outnumber their male peers.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361206 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361206\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/22-Video-Gamer-Demographics-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-53-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">The data also shows that people play a wide variety of different kinds of video games.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Action adventures like <em>Assassin\u2019s Creed<\/em> and shooter formats like <em>Call of Duty<\/em> top the global rankings, with more than half of all gamers saying that they\u2019ve played at least one title in these genres over the past year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, 10 distinct gaming genres have attracted more than a quarter of the worldwide gaming audience during the past 12 months, including puzzle formats like <em>Limbo<\/em>, simulation games like <em>The Sims<\/em>, and role-playing games like <em>Mass Effect<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This highlights the fact that gaming opportunities cover a wide variety of contexts, making video games an even more compelling opportunity for marketers.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361207 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361207\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/23-Video-Game-Genres-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-55-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Opportunities aren\u2019t limited to in-game activities either; gaming livestreams and related social media conversations are often just as compelling as the games themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube attracts the largest share of social media activities related to gaming, but \u2013 perhaps surprisingly \u2013\u00a0Facebook ranks ahead of Twitch and Discord, despite those platforms\u2019 strong association with gaming communities.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361208 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361208\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/24-Social-for-Gamers-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-56-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Gaming environments are quite different from other kinds of media though, so it\u2019s important for marketers to invest time in understanding which kinds of gaming genre and marketing activity will be most relevant to their specific audiences, as well as to their brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_news_behaviors\"><\/span><b>Online news behaviors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To round out this quarter\u2019s analysis, let\u2019s take a look at some key headlines from the 2021 edition of the <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.digitalnewsreport.org\/\"><span style=\"font-weight: 400;\">Digital News Report<\/span><\/a><span style=\"font-weight: 400;\">, published by the Reuters Institute for the Study of Journalism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This annual study provides a wealth of insights into how the world consumes news, which has particular importance when we consider GWI\u2019s finding that \u201c<\/span><i><span style=\"font-weight: 400;\">keeping up to date with news and events<\/span><\/i><span style=\"font-weight: 400;\">\u201d is one of the top 3 motivations driving global internet use.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361209 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361209\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/25-Reasons-for-Using-the-Internet-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-23-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">This year\u2019s Digital News data shows that 82% of adults aged 18 and above now consume news online \u2013 significantly more than the 64% who say they watch news content on television.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, people are now more than twice as likely to get their news from social media as they are to look for it in newspapers and magazines.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361210 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361210\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/26-Sources-of-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-59-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Overall, 56% of respondents in the Digital News survey say that they use social media to access news content, but that figure rises to more than three-quarters of all adults aged 18 and above in Thailand, Nigeria, Kenya, and South Africa.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361211 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361211\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/27-Use-of-Social-for-News-by-Country-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-62-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Younger people are particularly likely to turn to social media for news, with two-thirds of respondents aged 18 to 24 saying that they use social platforms to access news content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, roughly half of all adults aged 55 and above say that they use social media for news too, so this behavior is by no means limited to Gen Z audiences.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361212 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361212\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/28-Use-of-Social-for-News-by-Age-and-Gender-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-63-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Once again, these findings reinforce the data in GWI\u2019s survey, which shows that news content is a strong draw for social media use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, GWI\u2019s latest data reveals that news content is a primary reason why more than 1 in 3 internet users aged 16 to 64 visit social platforms.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361213 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361213\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/29-Reasons-for-Using-Social-Media-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-73-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">The Reuters Institute\u2019s new report shows that Facebook continues to be the top social destination for news, with 44% of worldwide respondents saying that they use the platform to discover and consume news content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube ranks second at 29%, while WhatsApp is now the third most important social channel for news, with almost a quarter of survey respondents citing the platform as a regular feature in their news repertoire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year\u2019s data also highlights Twitter\u2019s outsized role when it comes to news content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite claiming three times <\/span><i><span style=\"font-weight: 400;\">fewer<\/span><\/i><span style=\"font-weight: 400;\"> monthly active users, Twitter is almost as popular as Instagram when it comes to news content.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361214 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361214\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/30-Social-Channels-Used-for-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-64-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">However, people have significantly lower levels of <\/span><i><span style=\"font-weight: 400;\">trust<\/span><\/i><span style=\"font-weight: 400;\"> in the news content that they find via social channels, compared to news in other kinds of media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, 44% of survey respondents say that they feel they can \u201c<\/span><i><span style=\"font-weight: 400;\">trust most news content most of the time<\/span><\/i><span style=\"font-weight: 400;\">\u201d, but positive sentiment falls to roughly half that figure (24%) when it comes to news content in social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, while social media continues to play an important role in people\u2019s news habits, it\u2019s critical to remember that social media environments may have a negative impact on news credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, marketers and publishers may want to think carefully about how they use social channels to promote and distribute news content, especially if that content relates to potentially sensitive or contentious topics.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361215 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361215\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/31-Trust-in-News-on-Social-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-66-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<p><span style=\"font-weight: 400;\">Perhaps ironically though, despite the relatively low levels of overall trust in news, people are still reluctant to pay for digital news content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fewer than 1 in 5 adults aged 18 and above around the world say that they currently pay for digital news, with that figure falling to less than 10% in Germany, the UK, and Croatia.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361216 js-lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67.png\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-1200x675.png 1200w\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361216\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/32-Paying-for-Digital-News-DataReportal-20210720-Digital-2021-July-Global-Statshot-Report-Slide-67-1200x675.png 1200w\"\/><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Outlook_for_the_second_half_of_2021\"><\/span><b>Outlook for the second half of 2021<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once again, the data in this quarter\u2019s report demonstrates elevated growth in digital use and adoption around the world, creating a variety of opportunities for marketers everywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, I confess I\u2019m surprised by these sustained high levels of growth, especially when it comes to social media user numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">initial<\/span><span style=\"font-weight: 400;\">spikes<\/span><span style=\"font-weight: 400;\"> in user growth that we saw at the start of the coronavirus pandemic were perhaps to be expected, but I\u2019m unsure as to why those growth rates haven\u2019t already returned to the levels we saw prior to the outbreak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, while my expectation is that we\u2019ll start to see quarter-on-quarter growth rates fall from their recent highs later this year, I wouldn\u2019t be surprised if that deceleration is still a few months away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, with ongoing delays in reporting updates to internet user numbers, we may see a significant jump in those metrics as new data starts to become available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does this mean for marketers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are my top tips for the second half of 2021:<\/span><\/p>\n<ul>\n<li><b>Focus on macro trends:<\/b><span style=\"font-weight: 400;\"> it\u2019s easy to get distracted by short-term changes in the numbers, especially when fluctuations make for great headlines. However, the underlying story seems clear: our audiences have significantly increased their use of connected devices and services over recent months, and it\u2019s unlikely that they\u2019ll completely return to their pre-COVID habits. As a result, growth trends in digital activity don\u2019t face the same risk of a downward \u2018correction\u2019 that we might expect to see in areas such as stock market prices.<\/span><\/li>\n<li><b>Prepare for change:<\/b><span style=\"font-weight: 400;\"> new privacy policies, the demise of third-party cookies, and changes to online legislation are combining to create ideal conditions for advertising\u2019s \u2018perfect storm\u2019. Of course, this may all turn out to be another <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Year_2000_problem\"><span style=\"font-weight: 400;\">Millennium Bug<\/span><\/a><span style=\"font-weight: 400;\">, but with evidence of change already visible in some of this quarter\u2019s numbers, I\u2019d recommend opting for safe instead of sorry. If you haven\u2019t already done so, now is the time to review which of your marketing activities depend on data and targeting practices that may be affected by these changes, and to develop contingency plans that will ensure your marketing efforts can continue.<\/span><\/li>\n<li><b>Embrace digital utility:<\/b><span style=\"font-weight: 400;\"> many of today\u2019s most successful digital companies focus on two key industries \u2013\u00a0communication and entertainment. However, the next wave of digital innovation will likely focus on everyday utility, with the rapid digitization of education, banking, and healthcare leading the way. These industries offer fewer advertising opportunities than\u00a0a new form of entertainment might do, but the changes they\u2019ll bring to people\u2019s everyday activities will likely have a knock-on effect on people\u2019s digital expectations. As a result, I\u2019d recommend exploring how you might use digital channels to create new kinds of value for your audiences, rather than using them solely to promote existing products and services. Entertainment will always be a compelling option, but with a bit of careful thinking, inspirational content and how-to videos can be just as engaging as the latest dance craze on TikTok.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s all for this quarter, but we\u2019ll be back with another <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/?tag=Statshot\"><span style=\"font-weight: 400;\">Statshot report<\/span><\/a><span style=\"font-weight: 400;\"> in October.<\/span><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/digital-audiences-marketing-report-july-2021\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Audiences swell, but advertisers are anxious&#8221; Despite the rapid increases in digital adoption and use that we\u2019ve seen since the start of the COVID-19 pandemic more than a year ago, the latest update in the Global Digital Reports series reveals that digital growth rates remain elevated as we move into the second half of 2021&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":304331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/07\/digital-2021-july-report-gq.jpg&signature=d218ce4b0be2100bac03414f2d64d34d","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-304330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/304330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=304330"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/304330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/304331"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=304330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=304330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=304330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}