{"id":307101,"date":"2021-07-23T23:02:30","date_gmt":"2021-07-23T20:02:30","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ben-jerrys-israel-pull-out-creates-potential-trademark-battle\/"},"modified":"2021-07-23T23:02:30","modified_gmt":"2021-07-23T20:02:30","slug":"ben-jerrys-israel-pull-out-creates-potential-trademark-battle","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ben-jerrys-israel-pull-out-creates-potential-trademark-battle\/","title":{"rendered":"#Ben & Jerry’s Israel pull out creates potential trademark battle"},"content":{"rendered":"

“#Ben & Jerry’s Israel pull out creates potential trademark battle<\/strong>”<\/p>\n

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A nonprofit group says its plans to knock off Ben & Jerry\u2019s in Israel \u2014 and it\u2019s itching to go to court if the ice cream maker tries to stop it. <\/p>\n

The Shurat HaDin Law Center in Tel Aviv has app<\/a>lied to distribute Ben & Jerry\u2019s frozen desserts in the West Bank under the name \u201cJudea and Samaria\u2019s Ben & Jerry\u2019s\u201d \u2014 arguing that the Vermont-based company forfeited its trademark rights when it said it would be freezing sales in \u201cthe Occupied Palestinian Territory.\u201d\u00a0<\/p>\n

If approved, it would sell iconic Ben & Jerry\u2019s flavors like Chunky Monkey and Cherry Garcia in the region \u2014 as well as new flavors like \u201cFrozen Chosen People,\u201d according to a mockup of the rival brand, which looks just like original except that it includes a pic of Theodor Herzl, the bushy-bearded father of the modern Zionist movement. <\/p>\n

In a July 23 letter to the CEO of Ben & Jerry\u2019s parent company, Unilever, the Law Center said that it registered a trademark for Judea and Samaria\u2019s Ben & Jerry\u2019s with Israel\u2019s Justice Ministry. <\/p>\n

\"Mock
New flavors might include \u201cFrozen Chosen People,\u201d the legal group said. <\/figcaption>
The Shurat HaDin Law Center <\/span><\/figcaption><\/figure>\n

\u201cWe will now become the lawful owners of the Ben & Jerry\u2019s name in Judea and Samaria,\u201d\u00a0said the letter, referring to the historical Hebrew names for areas of the West Bank where Ben & Jerry\u2019s plans to doing business.<\/p>\n

The organization is already in discussions with several ice cream manufacturers to produce a copycat Ben Jerry\u2019s product complete with the same black-and-white cow grazing under a blue sky on the packaging, said Shurat HaDin\u2019s president and the letter\u2019s author, Nitsana Darshan-Leitner.\u00a0<\/p>\n

And it plans to operate ice cream parlors under the famous brand. \u201cWe will copy them,\u201d Leitner said. <\/p>\n

A ruling on whether Judea and Samaria\u2019s Ben & Jerry\u2019s is legal could come down in a matter of weeks, Leitner added. <\/p>\n

Unilever didn\u2019t immedia<\/a>tely return a request for comment. <\/p>\n

\"A
Israeli officials have publicly warned Ben & Jerry\u2019s about \u201csevere consequences\u201d due to its pull out from the West Bank.<\/figcaption>
AFP via Getty Images<\/span><\/figcaption><\/figure>\n

The legal group would also welcome a challenge by Ben & Jerry\u2019s to its trademark plans.<\/p>\n

In 2019, it sued Airbnb in Delaware court after the home-sharing business said it would remove listings of properties located in Israeli settlements in the West Bank. Airbnb reversed its decision as a result of the suit, which claimed the company was discriminating against Airbnb hosts and guests\u00a0based on their religion.<\/p>\n

Leitner\u2019s goal in the ice cream case, she told The Post, is to force Unilever to defend its trademark in court. She wants the conglomerate, which bought Ben & Jerry\u2019s in 2000, to explain \u201cwhy they do business in (other) occupied territories and they don\u2019t want to do business in Israel.\u201d She pointed to Crimea and South Sudan as examples. <\/p>\n

\u201cThis step we\u2019ve taken forces their hand. I don\u2019t think they thought this out very carefully,\u201d she said. <\/p>\n

\"James
James Lankford, Oklahoma\u2019s republican senator, slammed Ben & Jerry\u2019s decision this week.<\/figcaption>
AP<\/span><\/figcaption><\/figure>\n

Ben & Jerry\u2019s announcement to pull out of areas occupied by Israel since 1967 \u2014 namely the West Bank, including East Jerusalem, and the Gaza Strip<\/a> \u2014 sparked a firestorm that continues to burn hot. <\/p>\n

Israel\u2019s Prime Minister Naftali Bennett earlier this week warned British-based Unilever that its actions would have \u201csevere consequences.\u201d Israel\u2019s Ambassador to the US, Gilad Erdan, wrote a letter to governors of 35 US states asking them to condemn Ben & Jerry\u2019s decision. <\/p>\n

\u201cWe must stand united and send an unequivocal message that this will not be tolerated,\u201d according to reports of the letter.\u00a0<\/p>\n

Republican Sen. James Lankford of Oklahoma, meanwhile, has called for a ban on all Ben & Jerry\u2019s sales in his state, which passed a law last year preventing Oklahoma from doing business with companies engaged in a boycott of Israel.<\/p>\n

Several supermarkets have also taken a stand on the issue, including the Big Apple\u2019s Morton Williams, which is reducing its Ben & Jerry\u2019s inventory by 70 percent in the wake of the announcement. It has also agreed to stop promoting the brand, as The Post first reported Monday.<\/p>\n

An Albany-based graphic designer, who\u2019d worked for Ben & Jerry\u2019s for 21 years quit her job, publicly announcing her decision on social media, as The Post reported.<\/p>\n

\u201cEffective immediately, I have quit my job of 21 years at Ben & Jerry\u2019s, over the statement on Israel,\u201d the employee, Susannah Levin, said in a\u00a0Facebook post<\/a>\u00a0on Tuesday.<\/p>\n

Unilever, meanwhile, has sought to distance itself from the announcement, saying the decision was made independently by Ben & Jerry\u2019s, which has control over its messaging and branding.<\/p>\n

\u201cUnilever remains fully committed to our business in Israel,\u201d CEO Alan Jope said Thursday. \u201cThis was a decision that was taken by Ben & Jerry\u2019s and its independent board in line with an acquisition agreement that we signed 20 years ago.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Ben & Jerry’s Israel pull out creates potential trademark battle” A nonprofit group says its plans to knock off Ben & Jerry\u2019s in Israel \u2014 and it\u2019s itching to go to court if the ice cream maker tries to stop it. The Shurat HaDin Law Center in Tel Aviv has applied to distribute Ben &…<\/p>\n","protected":false},"author":1,"featured_media":307102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/07\/ben-jerrys-ice-cream-israel-01.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[112638,26805,83036,61594,71113,82527],"class_list":["post-307101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-23-21","tag-ben-jerrys","tag-boycott","tag-exclusive","tag-ice-cream","tag-unilever"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/307101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=307101"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/307101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/307102"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=307101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=307101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=307101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}