{"id":308243,"date":"2021-07-26T13:07:00","date_gmt":"2021-07-26T10:07:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/"},"modified":"2021-07-26T13:07:00","modified_gmt":"2021-07-26T10:07:00","slug":"dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/","title":{"rendered":"#: Don\u2019t wait \u2014 back-to-school shopping will be more expensive and more challenging this year"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af81c0936b2c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af81c0936b2c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/#Families_say_they_plan_to_spend_an_average_of_nearly_850_on_back-to-school_shopping_this_year_up_59_from_2020\" >Families say they plan to spend an average of nearly $850 on back-to-school shopping this year, up $59 from 2020.<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/#Electronics_are_stretching_budgets\" >Electronics are stretching budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/#Cleaning_products_will_remain_on_classroom_supply_lists_%E2%80%94_and_so_will_masks_for_younger_kids\" >Cleaning products will remain on classroom supply lists \u2014 and so will masks for younger kids<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/#Back-to-school_%E2%80%98bulk_buying_could_happen\" >Back-to-school \u2018bulk buying\u2019 could happen<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/dont-wait-back-to-school-shopping-will-be-more-expensive-and-more-challenging-this-year\/#Elisabeth_Buchwald\" >Elisabeth Buchwald<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#: Don\u2019t wait \u2014 back-to-school shopping will be more expensive and more challenging this year<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Families_say_they_plan_to_spend_an_average_of_nearly_850_on_back-to-school_shopping_this_year_up_59_from_2020\"><\/span>\n  Families say they plan to spend an average of nearly $850 on back-to-school shopping this year, up $59 from 2020.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div class=\"article__side\">\n<div class=\"container--sticky not-active\">\n<div id=\"cx-next\" data-nosnippet>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000348518\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-layout=\"\n                inline\" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetArticleReader\n              \n              inline\n  article__inset\n          article__inset--type-InsetArticleReader\n              article__inset--inline\n  \"><\/p>\n<div class=\"media-object-article-reader\">\n<div class=\"audioplayer\" data-sbid=\"WP-MKTW-0000348518\" role=\"region\" aria-label=\"Listen to Article\" tabindex=\"-1\" id=\"articlereader\" data-show-title=\"false\" data-theme=\"wsj-article-reader\" data-show-header=\"false\" data-show-subscribe=\"false\" data-ads-enabled=\"true\" data-save-publication=\"false\">\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Families are getting a welcome taste of normalcy with most schools slated to reopen for in-person learning in the fall, but back-to-school shopping this year will present new challenges.<\/p>\n<p> Similar to vacation <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> and sporting events, which have seen a boom in demand as more Americans get vaccinated that\u2019s driven up prices, school supplies are set to succumb to similar pressures.<\/p>\n<div class=\"paywall\">\n       Items including computers and tablets, sneakers and backpacks featuring characters like Peppa Pig are going to be harder to come by this year, said Alla Valente, a senior analyst at Forrester<br \/>\n        FORR,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207174958\/composite\" class=\"positive\">+1.93%<\/bg-quote><span>.<\/span>\n       <\/p>\n<p>Tablets and computers are already in short supply due to the global chip shortage. Sneakers and licensed character backpacks are primarily manufactured in China and Taiwan. Both countries have experienced recent COVID-19 outbreaks that<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/the-global-logistics-logjam-shifts-to-shenzhen-from-suez-11623403801?mod=article_inline\" class=\"icon none\"> led to port closures. <\/a><\/p>\n<p>On top of this, the cost to transport goods coming from overseas has increased as a result of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wsj.com\/articles\/container-ship-prices-skyrocket-as-rush-to-move-goods-picks-up-11625482800?mod=article_inline\" class=\"icon none\">skyrocketing cargo shipping rates<\/a>, Valente told MarketWatch. That\u2019s leading sellers in the U.S. to cut back on purchases.<\/p>\n<p>Families with children in elementary school through high school say they plan to spend nearly $850 for on back-to-school shopping this year, including clothes, shoes and electronics.<\/p>\n<p>That\u2019s up nearly $60 on average from what parents spent on supplies last year, according to data from a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/2021-brings-back-class-shopping-record-levels\" class=\"icon none\">joint report <\/a>published by the National Retail Federation, a trade association, and Prosper Insights &amp; Analytics, a retail analytics firm.<\/p>\n<p>\u201cTotal back-to-school spending is expected to reach a record $37.1 billion, up from $33.9 billion last year,\u201d the report states.<\/p>\n<p>College students and their families are set to spend an average of $1,200 on school supplies and dorm furnishings, up $141 from last year, according to the report. This comes as many colleges and universities are resuming in-person learning and reopening dorms, in many cases requiring students to get vaccinated against COVID-19.<\/p>\n<p>In total, back-to-college spending is expected to reach a record high of $71 billion up from $67.7 billion last year.<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<h6><span class=\"ez-toc-section\" id=\"Electronics_are_stretching_budgets\"><\/span>Electronics are stretching budgets<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>The switch to remote learning in spring 2020 forced families to gear up on laptops and headphones as students spent their school days in front of screens. The uptick in spending in electronics was evident at the start of the 2020-21 school year, and it\u2019s h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ening again this year, even as some <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ny.chalkbeat.org\/2021\/5\/24\/22450700\/nyc-no-remote-learning-option-next-school-year\" class=\"icon none\">school districts have declared<\/a> that remote learning is over.  <\/p>\n<p>While clothes and accessories were the biggest planned expenses in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/record-spending-expected-school-and-college-supplies\" class=\"icon none\">2019 back-to-school budgets<\/a>, electronics took up the biggest chunk in 2020 and continue to do so this year, according to the National Retail Federation survey.<\/p>\n<p>In 2019 families planned to spend $203.44 on electronics; this year they say they\u2019ll spend $274.44, according to NRF. Among families planning to buy electronics, half (49%) plan to buy a laptop, 32% say they\u2019ll buy a calculator and 31% say they\u2019ll buy a tablet, the NRF survey found.<\/p>\n<p>Total back-to-school spending on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> products such as personal computers, smartphones, tablets, and wearables is projected to increase 37% from 2020 to $11.8 billion, a separate survey by Deloitte found. That\u2019s affecting how much families spend on old-school supplies. \u201cBecause their children are using more digital technologies in and out of the classroom, 44% of households plan to purchase fewer traditional back-to-school supplies,\u201d the Deloitte report said.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Cleaning_products_will_remain_on_classroom_supply_lists_%E2%80%94_and_so_will_masks_for_younger_kids\"><\/span>Cleaning products will remain on classroom supply lists \u2014 and so will masks for younger kids<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>In addition to notebooks and pencils, parents and guardians of K-12 students are often asked <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/co.chalkbeat.org\/2017\/8\/21\/21102742\/on-first-day-for-most-denver-schools-gubernatorial-candidate-michael-johnston-calls-for-better-schoo\" class=\"icon none\">to buy paper towels, toilet paper, tissues<\/a> and other items for classrooms, even in taxpayer-funded public schools. The pandemic added hand sanitizer and cleaning wipes to those supply lists, and that trend will likely continue, especially because younger kids can\u2019t get vaccinated yet, Valente said.<\/p>\n<p>\u201cOn the one hand, schools have gotten a bigger budget cleaning supplies, but on the other hand, especially at the elementary and middle school level, there is no authorized vaccine for them yet,\u201d Valente said, adding that she expects teachers to ask for \u201cdouble the amount\u201d of cleaning supplies this year compared to previous years.<\/p>\n<p>Masks will likely continue to be part of many younger kids\u2019 back-to-school wardrobes. While many states have lifted indoor mask requirements at businesses, the U.S. Centers for Disease Control and Prevention <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.chalkbeat.org\/2021\/7\/9\/22570068\/new-cdc-guidance-schools-masks\" class=\"icon none\">is recommending that unvaccinated children<\/a> continue to wear masks at school this fall. <\/p>\n<h6><span class=\"ez-toc-section\" id=\"Back-to-school_%E2%80%98bulk_buying_could_happen\"><\/span>Back-to-school \u2018bulk buying\u2019 could happen<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>Unlike prior years, parents are more likely to stock up on goods that they see are in stock in stores as opposed to waiting to buy something if and when they need it, said Valente. Whereas shoppers used to assume they could just walk into a store or order an item to be quickly shipped, the pandemic changed those habits. \u201cThat\u2019s no longer the way we are thinking,\u201d Valente said.<\/p>\n<p>\u201cI can absolutely see more bulk buying,\u201d she added, \u201cthis whole \u2018just in case\u2019 [mentality] is becoming part of our psyche.\u201d<\/p>\n<p>Speaking of just in case, some families are also preparing for the possibility that in-person learning doesn\u2019t fully return this fall because of the delta variant, which is leading to an uptick in new cases of COVID-19 in the U.S., Valente said, based on conversations she\u2019s had with clients.<\/p>\n<p>That may lead parents to buy even more school supplies \u201cin case school becomes the home again.\u201d<\/p>\n<p>More than half of American families had started back-to-school and college shopping as of early July, according to the NRF and Prosper report. Some 39% of the more than 7,700 consumers surveyed said \u201cthey took advantage of recent sale events such as Amazon Prime Day<br \/>\n        AMZN,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210331248\/composite\" class=\"positive\">+0.51%<\/bg-quote><span>,<\/span><br \/>\n       Target Deal Days<br \/>\n        TGT,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207799045\/composite\" class=\"positive\">+1.56%<\/bg-quote><br \/>\n       and Walmart\u2019s Deals for Days<br \/>\n        WMT,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207374728\/composite\" class=\"positive\">+0.82%<\/bg-quote><br \/>\n       to shop specifically for school items.\u201d<\/p>\n<p>Families who haven\u2019t started shopping are likely to find \u201climited choice and lower stock levels,\u201d Neil Saunders, retail analyst and managing director at GlobalRetail Data, told <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnn.com\/2021\/07\/22\/business\/back-to-school-shopping-shortages\/index.html\" class=\"icon none\">CNN<\/a>. \u201cDiscounts will be far less generous both because of less stock and cost inflation,\u201d he added.<\/p>\n<p>The potentially meager discounts on school supplies may add insult to injury for families that are already paying more for food, gas and utilities lately as inflation remains elevated at a 13-year high.<\/p>\n<p>Compared to last June, Americans paid 5.4% more for goods and services last month.<\/p>\n<p>Many economists expect prices to come down as supply chain disruptions ease, primarily for microchips, which are experiencing a massive global shortage, and as Americans return to their pre-pandemic spending habits.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Elisabeth Buchwald\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Elisabeth_Buchwald\"><\/span>Elisabeth Buchwald<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B20C05575-04D4-B545-7551-66C3F546500C%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#: Don\u2019t wait \u2014 back-to-school shopping will be more expensive and more challenging this year&#8221; Families say they plan to spend an average of nearly $850 on back-to-school shopping this year, up $59 from 2020. Families are getting a welcome taste of normalcy with most schools slated to reopen for in-person learning in the fall,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":308244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-308243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/308243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=308243"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/308243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/308244"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=308243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=308243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=308243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}