{"id":309739,"date":"2021-07-27T22:57:28","date_gmt":"2021-07-27T19:57:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/campbells-soup-cans-redesigned-for-first-time-in-50-years\/"},"modified":"2021-07-27T22:57:28","modified_gmt":"2021-07-27T19:57:28","slug":"campbells-soup-cans-redesigned-for-first-time-in-50-years","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/campbells-soup-cans-redesigned-for-first-time-in-50-years\/","title":{"rendered":"#Campbell’s soup cans redesigned for first time in 50 years"},"content":{"rendered":"

“#Campbell’s soup cans redesigned for first time in 50 years<\/strong>”<\/p>\n

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Someone might need to update Andy Warhol\u2019s \u201cCampbell\u2019s Soup Cans.\u201d<\/p>\n

The iconic labels on\u00a0the flagship product of Campbell Soup Co. are getting their first redesign in five decades.<\/p>\n

The famed red-and-white iconography will remain, but the Campbell\u2019s logo is receiving a \u201cmodernized logo script<\/a>ure.\u201d As part of this change, Campbell\u2019s is eliminating the shadow and slightly changing its font, which is based on founder Joseph A. Campbell\u2019s signature.<\/p>\n

\u201cThe refreshed label still evokes the same sense of comfort, goodness and Americana,\u201d the company said in a statement.<\/p>\n

Other changes to the design include the word \u201csoup\u201d printed in a new font. Campbell\u2019s fans can also pick out subtler elements, such as a more pronounced C in the fleurs-de-lis and a slanted O in the word \u201csoup\u201d \u2014 which pay tribute to the letters from the first label, made in 1898. Tomato, cream of chicken, cream of mushroom and chicken noodle will receive the redesigned labels, which are currently rolling out to stores.<\/p>\n

\u201cWe\u2019ve been on a journey to reimagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history,\u201d said Linda Lee, chief marketing officer for meals and beverages at Campbell, in a statement.<\/p>\n

The brand tweeted<\/a>, \u201cNew label, same M\u2019m! M\u2019m! Good! taste you know and love \u2026 Look for our new design on shelves & online!\u200b\u201d<\/p>\n

In celebration of a new label design, Campbell\u2019s is dropping its first-ever nonfungible token Tuesday at 5:30 p.m. Eastern. Street-style artist and illustrator Sophia Chang was brought on to create a 100-piece series<\/a> and an exclusive animated work to fight food insecurity with all proceeds benefitting Feeding America. The brand will also work with livestream and shopping platform Ntwrk and\u00a0climate organization Aerial\u00a0to offset the NFT\u2019s carbon footprint.<\/p>\n

Chang, who is from Queens, was selected due to her \u201cstorytelling approach to her art and passion to empower communities.\u201d Her NFT is a tribute to the company\u2019s continued evolution, as shown through its shifting designs over the years.<\/p>\n

\"Campbell's
Campbell\u2019s unveiled the new look on Tuesday.<\/figcaption>
Campbell’s Soup<\/span><\/figcaption><\/figure>\n

\u201cSome of the most famous pop art ever created was inspired by the Campbell\u2019s red-and-white can \u2014 the design is as much a staple of the grocery aisle as it is American culture,\u201d said Chang in the release. \u201cAs a visual storyteller, I always am looking for new ways to express creativity. I wanted to hero the beloved label with keywords that connect to the brand for me, while including a photo-real element of the fresh label to celebrate the new design.\u201d<\/p>\n

The canned-soup giant reported a 15% surge in quarterly net sales in June 2020, thanks to consumers\u00a0stockpiling shelf-stable foods amid the pandemic. Customers snapped up Campbell\u2019s items so fast that quarter that the company struggled to keep up with demand, according to CEO Mark Clouse. But this March, the company warned of slowing sales as the COVID-19 crisis waned.<\/p>\n

Campbell\u2019s\u00a0cut its forecast for annual earnings in June, after its quarterly results fell short of estimates, in part due to higher costs related to raw materials and transportation.<\/p>\n

\"Cans
Cans of Campbell\u2019s Tomato Soup are seen on a supermarket shelf in Seattle. <\/figcaption>
Chris Helgren\/REUTERS<\/span><\/figcaption><\/figure>\n<\/div>\n