{"id":310334,"date":"2021-07-28T19:45:00","date_gmt":"2021-07-28T16:45:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/coca-cola-officially-gets-into-nfts-for-charity\/"},"modified":"2021-07-28T19:45:00","modified_gmt":"2021-07-28T16:45:00","slug":"coca-cola-officially-gets-into-nfts-for-charity","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/coca-cola-officially-gets-into-nfts-for-charity\/","title":{"rendered":"# Coca-Cola officially gets into NFTs for charity"},"content":{"rendered":"

“# Coca-Cola officially gets into NFTs for charity <\/strong>”
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One of the most recognizable brand names in the world is planning to release a collection of nonfungible tokens to raise money for Special Olympics International.<\/p>\n

The OpenSea marketplace will be holding<\/a> a three-day auction for Coca-Cola branded nonfungible tokens, or NFTs, starting on July 30. The NFT collections, created in partnership with digital designer Tafi, were \u201cinspired by video-game<\/a> loot boxes\u201d and contain \u201chidden surprises\u201d available only to those who purchase the artwork.<\/p>\n

The \u201cFriendship Boxes\u201d feature a classic Coca-Cola cooler, a wearable bubble jacket which can be used in the Ethereum-based virtual reality world Decentraland, a friendship card, and a sound visualizer which plays audio of a bottle opening, a beverage being poured over ice, and the fizz sound common to carbonated beverages. Soft drink enthusiasts can place their bids in Ether (ETH) through OpenSea until Aug. 2. <\/p>\n

\u201cEach NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways,\u201d said<\/a> Global Coca-Cola Trademark president Selman Careaga. \u201cWe are excited to share our first NFTs with the metaverse.\u201d<\/p>\n

The soft drink manufacturer said it would donate the proceeds from the auction to Special Olympics International, a sports organization aimed at ending discrimination against people with intellectual disabilities. The opening bid for the auction was<\/a> not available at the time of publication.<\/p>\n

Related: <\/em><\/strong>Coca-Cola Amatil invests in Centrapay\u2019s seed funding round<\/em><\/strong><\/p>\n

Though the popular beverage producer has rarely if ever been directly involved in the crypto and blockchain space, some of Coca-Cola\u2019s bottling partners use decentralized ledger technology<\/a> for supply chain management. Cointelegraph reported in August that New Zealanders and Australians had the choice of purchasing the famous carbonated drink and others using crypto through a partnership between digital asset platform Centrapay and Coca-Cola Amatil. <\/p>\n