{"id":310482,"date":"2021-07-28T19:15:00","date_gmt":"2021-07-28T16:15:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/spotify-reports-fewer-users-than-expected-but-ad-sales-soar\/"},"modified":"2021-07-28T19:15:00","modified_gmt":"2021-07-28T16:15:00","slug":"spotify-reports-fewer-users-than-expected-but-ad-sales-soar","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/spotify-reports-fewer-users-than-expected-but-ad-sales-soar\/","title":{"rendered":"#Spotify reports fewer users than expected, but ad sales soar"},"content":{"rendered":"

“#Spotify reports fewer users than expected, but ad sales soar<\/strong>”<\/p>\n

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Spotify\u2019s gamble on buzzy podcasts like \u201cThe Joe Rogan Experience\u201d and \u201cThe Michelle Obama Podcast\u201d\u00a0is paying off. <\/p>\n

The Swedish music streaming on Wednesday reported fewer total users in the second quarter than expected, but said ad sales jumped 110 percent over last year, thanks to its growing podcasting business.<\/p>\n

During the quarter that ended on June 30, Spotify logged 365 million total monthly users, below expectations for between 366 to 373 million total users. <\/p>\n

But advertising revenues, which usually account for about 10 percent of the total, ticked up to 12 percent due to its expanding podcasting business, which also includes the popular \u201cBill Simmons Podcast.\u201d<\/p>\n

Subscribers who pay for Spotify\u2019s ad-free service hit 165 million, in line with forecasts of between 162 million and 165 million.<\/p>\n

The Swedish streamer reported a net loss of $23.6 million or 19 cents, narrowing from a year-ago loss of $418 million or $2.25 a share. Revenue rose 23 percent to $2.75 billion.<\/p>\n

In a conference call with investors, Spotify CEO Dan Ek said the company \u201cdidn\u2019t spend much time\u201d on advertising in the past. \u201cBut it is becoming impossible to ignore\u201d and is fast becoming \u201ca second big revenue driver\u201d for the company.<\/p>\n

\"Joe
Joe Rogan\u2019s popular podcast \u201cJoe Rogan Experience\u201d helped lift Spotify\u2019s ad sales. <\/figcaption>
Getty Images<\/span><\/figcaption><\/figure>\n

\u201cIt\u2019s clear to me that the days of our ad business accounting for less than 10 percent of our total revenue are behind us. I expect ads to grow to be a substantial part of our revenue mix,\u201d Ek said.<\/p>\n

Spotify has benefited from the pandemic, which has helped it add listeners. But the company faces uncertainty as the emerging markets it depends on for new user growth gets hit by COVID spikes. Meanwhile, bigger, more established markets, like the US, are coming out of lockdowns and getting back to daily life and streaming less.\n <\/p><\/div>\n

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If you want to read more News<\/a> articles, you can visit our News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Spotify reports fewer users than expected, but ad sales soar” Spotify\u2019s gamble on buzzy podcasts like \u201cThe Joe Rogan Experience\u201d and \u201cThe Michelle Obama Podcast\u201d\u00a0is paying off. The Swedish music streaming on Wednesday reported fewer total users in the second quarter than expected, but said ad sales jumped 110 percent over last year, thanks to…<\/p>\n","protected":false},"author":1,"featured_media":310483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/07\/spotify-down-rogan-hp.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[112952,70237,72359,23498,23504,1372],"class_list":["post-310482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-7-28-21","tag-corporate-earnings","tag-joe-rogan","tag-podcasts","tag-spotify","tag-streaming"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/310482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=310482"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/310482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/310483"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=310482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=310482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=310482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}