{"id":311351,"date":"2021-07-29T16:09:55","date_gmt":"2021-07-29T13:09:55","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/whats-blackberry-tech-doing-in-evs\/"},"modified":"2021-07-29T16:09:55","modified_gmt":"2021-07-29T13:09:55","slug":"whats-blackberry-tech-doing-in-evs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/whats-blackberry-tech-doing-in-evs\/","title":{"rendered":"#What&#8217;s BlackBerry tech doing in EVs?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3374278adfd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3374278adfd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/whats-blackberry-tech-doing-in-evs\/#BlackBerrys_first_tech_feature_QNX\" >BlackBerry\u2019s first tech feature: QNX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/whats-blackberry-tech-doing-in-evs\/#BlackBerrys_second_tech_feature_IVY\" >BlackBerry\u2019s second tech feature: IVY<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#What&#8217;s BlackBerry tech doing in EVs?<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F07%2FUntitled-design-4-7.jpg&amp;signature=c42cd4a54172599ce3ff9ef99b96c744\" \/><\/p>\n<div><span>BlackBerry is a name that will probably be forever associated with smartphones, but the company has been branching out in unexpected ways since it killed its phone business back in 2016.\u00a0<\/span><\/p>\n<p>Specifically, it has been focusing on software development and, in fact, many cars on the market are using BlackBerry\u2019s QNX platform for ADAS.<\/p>\n<p>As per the firm, its platform is especially useful to EV makers, who are building their vehicles with advanced driver assistance systems and enhanced automated features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BlackBerrys_first_tech_feature_QNX\"><\/span>BlackBerry\u2019s first tech feature: QNX<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>What it\u2019s for:<\/strong> Its main role is to make sense of the EV data firehose, meaning the continuous stream of all available real-time information an EV gets through its sensors to perform automated functions.<\/p>\n<p>Let\u2019s explain that a bit more.<\/p>\n<p>A car with an ADAS system gathers data from its cameras, radar, ultrasonic sensor, and\/or LiDAR, to \u201csee\u201d its surrounding environment.<\/p>\n<p>But for a vehicle to\u00a0<span>merge and analyze the multiple data streams into a single view of its surroundings that it can understand, it needs a software that can employ hardware accelerators for vision processing and deep neural-net based machine learning algorithms.<\/span><\/p>\n<p>And that\u2019s exactly what the QNX platform promises to do.<\/p>\n<p>BlackBerry claims it provides automakers with a solid base f<span>or constructing ADAS and autonomous driving software, which manages all the vehicle\u2019s sensor data, and allows an autonomous system to understand its surroundings and make real-time decisions that control the vehicle\u2019s steering, throttle, and brakes.<\/span><\/p>\n<p><span>Due to its modular and hardware-agnostic design, QNX also enables automakers to iterate various designs \u2014 a big plus, considering the rapidly advancing EV tech.\u00a0<\/span><\/p>\n<p><strong>Who are using it:<\/strong> BlackBerry\u2019s tech seems to be successful and, according to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.blackberry.com\/us\/en\/company\/newsroom\/press-releases\/2021\/blackberry-qnx-software-is-now-embedded-in-over-195-million-vehicles\">the company\u2019s analysis<\/a>, by June, its software had been embedded\u00a0<span>in over 195 million vehicles, an increase of 20 million year-over-year \u2014 including brands such as Honda, Mercedes-Benz, Toyota, and Volkswagen.\u00a0<\/span><\/p>\n<p>The company furthermore claims that QNX is the preferred choice of 23 out of 25 top EV manufacturers.<\/p>\n<p><strong>Competitors:<\/strong> Of course, BlackBerry isn\u2019t alone in developing software for ADAS systems. To name just a few competitors, there\u2019s Magna International, Robert Bosch, and Qualcomm, which strongly collaborates with GM.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BlackBerrys_second_tech_feature_IVY\"><\/span>BlackBerry\u2019s second tech feature: IVY<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BlackBerry IVY is a cloud-connected software platform, designed to facilitate both EV makers and charging companies.<\/p>\n<p>The platform aims to enable personalized driver and passenger experience by leveraging the vehicle data.<\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li>It can prolong the \u201cfeeling of delight\u201d after a car purchase with dynamically revealed features based on usage patterns.<\/li>\n<li>It can optimize strategies for battery lifespan and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> distance based on driving habits.<\/li>\n<li>It can provide shared-car owners with heat maps of popular car-sharing zones by examining data on trip destination and duration.<\/li>\n<\/ul>\n<p>Regarding charging companies, it can use\u00a0<span>time-stamped driving data to identify EV density around locations and routes and point out to the best places to build charging stations.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"BlackBerry IVY - Intelligent Vehicle Data Platform\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fwDnUNENSoY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Personally, I\u2019m impressed by how deep BlackBerry has dived into the automotive sector, since I\u2019ve always associated it with the amazing 9900 mobile phone.<\/p>\n<p>But if LG can switch from phones to electric powertrains, I\u2019m sure that BlackBerry can further develop intelligent vehicle software.<\/p>\n<hr\/>\n<p><i><span>Do EVs excite your electrons? 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