{"id":314193,"date":"2021-08-03T06:27:01","date_gmt":"2021-08-03T03:27:01","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/olympic-ads-are-preachy-hypocritical-nausea\/"},"modified":"2021-08-03T06:27:01","modified_gmt":"2021-08-03T03:27:01","slug":"olympic-ads-are-preachy-hypocritical-nausea","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/olympic-ads-are-preachy-hypocritical-nausea\/","title":{"rendered":"#Olympic ads are preachy, hypocritical nausea"},"content":{"rendered":"

“#Olympic ads are preachy, hypocritical nausea<\/strong>”<\/p>\n

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As if it weren\u2019t bad enough that viewers have had to suffer woke protests, symbols and gestures from athletes at the Olympics, they also have to endure TV ad after TV ad stuffed with insufferable social<\/a>-justice preaching. But it\u2019s 2021, and corporations are desperate to woke-wash their brands, so here we are.\u00a0<\/p>\n

Do men even watch the Game<\/a>s anymore? Judging by the commercials, they can\u2019t possibly. It seems all major American companies chose to feature women and girls in the spotlight of nearly every single one of their ads. The whole thing feels like an extended infomercial for feminine products \u2014 but with refs and scores here and there.\u00a0<\/p>\n

There is of course nothing wrong with promoting women\u2019s athleticism, feminine products and the achievements of minorities. But the ads invariably contained a political edge: For their would-be heroes to shine, others must be torn down and denigrated.\u00a0<\/p>\n

Let\u2019s take three examples.\u00a0<\/p>\n

Nike aired an ad titled \u201cTomorrow,\u201d<\/a> imagining a world in which women dominate every single sport (\u201cTomorrow . . . the WNBA will surpass the NBA in popularity\u201d) and in which we \u201cwill all finally respect athletes\u2019 mental health.\u201d\u00a0<\/p>\n

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\nhttps:\/\/www.youtube.com\/watch?v=Rm_aiDpkGmQ<\/a><\/span>\n<\/p>\n<\/figure>\n

That\u2019s a fairly harmless fantasy, but why is it a fantasy at all? It might be good enough for the WNBA to simply equal the NBA in terms of public interest, though even that\u2019s not likely to happ<\/a>en in the distant future, let alone tomorrow. In 2019, the NBA averaged 20 million viewers per game, compared to the women\u2019s league\u2019s 400,000.\u00a0<\/p>\n

It\u2019s unclear what it means to \u201cfinally respect athletes\u2019 mental health.\u201d Everyone acknowledges a competitor\u2019s right to back out of a game, whether because she choked or suffered a lapse of mania. But by \u201crespect,\u201d Nike means celebrate, as is what happened with the media and Simone Biles.\u00a0<\/p>\n

\"Gymnast
Gymnast Simone Biles watching her teammates the Tokyo 2020 Olympics after dropping out of several competitions on August 2, 2021. <\/figcaption>
REUTERS\/Mike Blake<\/span><\/figcaption><\/figure>\n

When she withdrew from several competitions, while still referring to herself as \u201cthe head star of the Olympics,\u201d we suddenly went from \u201cblack women showing up, y\u2019all!\u201d to \u201cblack women backing out is powerful!\u201d Sympathy would be one thing, but most of the blue-check Twitter media heralded Biles as a goddess during both phases.\u00a0<\/p>\n

Procter & Gamble paid homage to Zeina Nassar,<\/a> a Lebanese-German boxer, not so much for her accomplishments as a champion featherweight, but her trailblazing achievement in getting Germany to allow headscarves during matches.\u00a0<\/p>\n

\n

\nhttps:\/\/www.youtube.com\/watch?v=KcIcJsg6anQ<\/a><\/span>\n<\/p>\n<\/figure>\n

Lilly paid to have an ad<\/a> promoting its pharmaceuticals, complete with a shout-out for transgender people, because \u201cthe body you are randomly assigned at birth shouldn\u2019t determine how well you are cared for.\u201d\u00a0<\/p>\n

The preachy voice-over was accompanied by footage of a trans man with visible chest scars, the result of a voluntary mastectomy.\u00a0<\/p>\n

The cringe is harsh \u2014 even when we\u2019re supposed to be celebrating America\u2019s most physically awesome athletes. Gone is the simple and broadly appealing message of how dedication, hard work and sacrifice can lead to success at the heights of athleticism.\u00a0<\/p>\n

\n

\nhttps:\/\/www.youtube.com\/watch?v=JGRgAYXXZBE<\/a><\/span>\n<\/p>\n<\/figure>\n

Equally overpowering is the hypocrisy: Nike, PNG, Lilly and most of the other Western companies woke-vertising during the Olympics are perfectly happy to drop the lecturing when it comes to dealing with China\u2019s tyrannical, genocidal regime. The corporate hectoring is meant for American audiences only.\u00a0<\/p>\n

And those audiences are \u2026 fleeing. \u201cThe opening ceremony in Tokyo drew 16.7 million viewers on NBC on July 23, accounting for both the live morning broadcast and the replay in prime time \u2014 the smallest audience for an opening ceremony in the past 33 years,\u201d according to The Washington Post<\/a>.\u00a0<\/p>\n

Maybe the ratings flop will focus the sharp minds on Madison Avenue and among the corporate elite. Maybe tomorrow they\u2019ll give as much thought to the intelligence and respect of ordinary viewers as they do to the mental health of athletes and the delusions of gender ideologues.<\/p>\n

Lilly \u2014 Gold medal in the Insufferably Woke category for promoting the notion that individuals are not born with a specific sex, but with \u201cthe body you are randomly assigned at birth.\u201d<\/p>\n

P&G \u2014 Silver medal in the Insufferably Woke category for reducing a woman\u2019s athletic prowess to her achievement in getting Germany to allow burqas in boxing.<\/p>\n

Nike \u2014 Bronze medal in the Insufferably Woke category for berating Americans who choose to watch the NBA en masse over the WNBA.<\/p>\n<\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Olympic ads are preachy, hypocritical nausea” As if it weren\u2019t bad enough that viewers have had to suffer woke protests, symbols and gestures from athletes at the Olympics, they also have to endure TV ad after TV ad stuffed with insufferable social-justice preaching. But it\u2019s 2021, and corporations are desperate to woke-wash their brands, so…<\/p>\n","protected":false},"author":1,"featured_media":314194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/Zeina-Nassar.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[70888,113324,74490,70784,92411,66404,4947,90252,70890],"class_list":["post-314193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2020-olympics","tag-8-2-21","tag-ads","tag-advertising","tag-commercials","tag-nike","tag-opinion","tag-procter-gamble","tag-simone-biles"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/314193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=314193"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/314193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/314194"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=314193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=314193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=314193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}