{"id":314779,"date":"2021-08-03T19:38:40","date_gmt":"2021-08-03T16:38:40","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-it-works-and-why-its-worth-the-hype\/"},"modified":"2021-08-03T19:38:40","modified_gmt":"2021-08-03T16:38:40","slug":"how-it-works-and-why-its-worth-the-hype","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-it-works-and-why-its-worth-the-hype\/","title":{"rendered":"#How it works and why it&#8217;s worth the hype"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27198bef7d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27198bef7d4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-it-works-and-why-its-worth-the-hype\/#How_does_Function_of_Beauty_work\" >How does Function of Beauty work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-it-works-and-why-its-worth-the-hype\/#Is_Function_of_Beauty_clean\" >Is Function of Beauty clean?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-it-works-and-why-its-worth-the-hype\/#Is_Function_of_Beauty_worth_the_hype\" >Is Function of Beauty worth the hype?<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How it works and why it&#8217;s worth the hype<\/strong>&#8221;<\/p>\n<div>\n<p>When it comes to hair, you always want what you can\u2019t have \u2014 and if that\u2019s not the case, consider yourself lucky!<\/p>\n<p>If you were born with pin-straight hair, chances are you\u2019re constantly looking for a way to give your mane a bit of a bounce. If you have wavy or curly hair (like myself), then it\u2019s likely that you\u2019ve dealt with frizzy, poofy hair for more years than you\u2019d like to admit. <\/p>\n<p>But what if there was a way to enhance your natural locks and eliminate all the things you don\u2019t like about it? Customized hair products just might be the answer to all of your problems. <\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pntrac.com\/t\/TUJGR0lMRUJHSU5FSEtCR0ZKRkVF?sid=NYPxFOB&amp;url=https%3A%2F%2Fwww.functionofbeauty.com%2F\">Function of Beauty<\/a> was founded in 2015 with the brand\u2019s promise to help their customers embrace their natural and unique hair type with custom options. Created by a team of engineers from MIT, cosmetic scientists and developers, each product is individually formulated in FOB\u2019s first-of-its-kind factory in Catawissa, Pennsylvania, using the latest <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" data-internallinksmanager029f6b8e52c=\"5\" title=\"Science\" target=\"_blank\" rel=\"noopener\">science<\/a> and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> to help ensure that the formula is just as unique as you.<\/p>\n<p>The brand launched with with shampoo and conditioner, but since added a leave-in conditioner, hair serum, hair mist and more to their tailor-made line of haircare products. More recently, they have also branched out into the world of body care and skincare.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Function of Beauty\" class=\"wp-image-19005484 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-3.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-3.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-3.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-3.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-3.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Function_of_Beauty_work\"><\/span>How does Function of Beauty work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, you start by taking a survey to build your hair profile. FOB asks you about your hair type, structure and scalp moisture. Then, you select up to five hair goals, with an option of a silicone-free formula.<\/p>\n<p>FOB currently offers six different scents \u2014 mango, lavender, rose, peach, eucalyptus, pear \u2014 in three levels of scent strength, plus a fragrance-free option. Bathers can also add a little color to their shower experience by selecting a dye color for their soaps, including a special purple for toning blonde hair. <\/p>\n<p>Finally, decide how you\u2019d like your bottle identified as each is printed with its own personalized label.<\/p>\n<p>At checkout, customers can decide whether to opt-in to their sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion service, allowing you to save 10% and receive free shipping on each order sent in 1-month, 3-month and 6-month intervals. The site also suggests additional hair product recommendations to add to your cart, like a customized hair mask, leave-in cream, hair serum and more.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Function of Beauty\" class=\"wp-image-19005474 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-1.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-1.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-1.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-1.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-1.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><\/figure>\n<p>Function of Beauty\u2019s custom shampoo and conditioner starts at $40 for an 8 oz. set but for a limited time the brand is offering 10% off for new customers with\u00a0the promo code\u00a0<strong>NYP10<\/strong>. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_Function_of_Beauty_clean\"><\/span>Is Function of Beauty clean?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another great quality of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pntrac.com\/t\/TUJGR0lMRUJHSU5FSEtCR0ZKRkVF?sid=NYPxFOB&amp;url=https%3A%2F%2Fwww.functionofbeauty.com%2F\">Function of Beauty<\/a> is the clean ingredients they use in many of their products. To be an ingredient in a Function of Beauty bottle, you\u2019d have to make it past European Union safe cosmetics regulations, pass review in formulation with other ingredients, be 100% vegan, non-toxic and cruelty-free, and as often as they can help it, be responsibly sourced.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_Function_of_Beauty_worth_the_hype\"><\/span>Is Function of Beauty worth the hype? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pntrac.com\/t\/TUJGR0lMRUJHSU5FSEtCR0ZKRkVF?sid=NYPxFOB&amp;url=https%3A%2F%2Fwww.functionofbeauty.com%2F\">Function of Beauty<\/a> has received thousands of raving reviews (more than 73,000 five-star reviews on their website!) and is often raved about on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, but we wanted to see how it worked first-hand.<\/p>\n<p>I have naturally curly hair and while I have used way less heat on my locks over the last year and half (one of the only perks of this ongoing pandemic), if I have a reason to get ready, I usually use my<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/Revlon-One-Step-Dryer-Volumizer-Brush\/dp\/B01LSUQSB0?tag=nypost-20\"> Revlon One-Step Hair Dryer And Volumizer Hot Air Brush<\/a> for an at-home salon look.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Function of Beauty\" class=\"wp-image-19005486 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-2.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-2.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-2.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-2.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/FOB-2.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><\/figure>\n<p>Nevertheless, for as long as I can remember, I\u2019ve been looking for a way to rock my natural curls without the wonderful frizz or poof invading my day. After a week of trying out my customized Function of Beauty shampoo, conditioner, leave-in conditioner and hair serum, here\u2019s what I noticed about my hair:<\/p>\n<ul>\n<li>It\u2019s visibly less frizzy<\/li>\n<li>I have way more shine<\/li>\n<li>It smells amazing (I went with the new mango scent!)<\/li>\n<\/ul>\n<p>Overall, I\u2019m a big fan of Function of Beauty\u2019s customized hair products. Their products are affordable, transformative and highly beneficial thanks to their in-depth hair analysis.<\/p>\n<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/08\/03\/function-of-beauty-how-it-works-and-why-its-worth-the-hype\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How it works and why it&#8217;s worth the hype&#8221; When it comes to hair, you always want what you can\u2019t have \u2014 and if that\u2019s not the case, consider yourself lucky! If you were born with pin-straight hair, chances are you\u2019re constantly looking for a way to give your mane a bit of a bounce&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":314780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/function-of-beauty.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[113371,57401,71862,70538,75460,72446,72938,70624],"class_list":["post-314779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-8-3-21","tag-beauty","tag-deals","tag-hair","tag-hygiene","tag-online-shopping","tag-sales","tag-shopping"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/314779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=314779"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/314779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/314780"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=314779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=314779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=314779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}