{"id":315267,"date":"2021-08-04T14:46:13","date_gmt":"2021-08-04T11:46:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/modern-ux-trends-arent-novel-theyre-evolution-in-action\/"},"modified":"2021-08-04T14:46:13","modified_gmt":"2021-08-04T11:46:13","slug":"modern-ux-trends-arent-novel-theyre-evolution-in-action","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/modern-ux-trends-arent-novel-theyre-evolution-in-action\/","title":{"rendered":"#Modern UX Trends Aren\u2019t Novel \u2014 They\u2019re Evolution In Action"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a40ca6c372b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a40ca6c372b1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/modern-ux-trends-arent-novel-theyre-evolution-in-action\/#Videos_Continue_to_Answer_User_Needs\" >Videos Continue to Answer User Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/modern-ux-trends-arent-novel-theyre-evolution-in-action\/#Harmonized_Experiences_Are_Rewriting_Omnichannel_Marketing\" >Harmonized Experiences Are Rewriting Omnichannel Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/modern-ux-trends-arent-novel-theyre-evolution-in-action\/#Modern_UX_Evolution_in_Motion\" >Modern UX: Evolution in Motion<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Modern UX Trends Aren\u2019t Novel \u2014 They\u2019re Evolution In Action<\/strong>&#8221;<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/08\/amelie-mourichon-MKDEMlPRoYU-unsplash-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"margin-bottom: 15px\" \/><\/div>\n<p class=\"opener\">When it comes to e-commerce, the experience that your website users encounter can feel like a vague, distant consideration.<\/p>\n<p>Without an in-person interaction involved, it\u2019s difficult to stay aware of what consumers are encountering when they interact with your brand\u2019s various customer-facing channels.&nbsp;<\/p>\n<p>And yet, it\u2019s that very disconnected nature of the online marketplace that makes user experience (UX) such a crucial part of any online operation.<\/p>\n<p>With so many businesses building up their online presence in the wake of the coronavirus pandemic, it\u2019s important that each one evaluates the user experience that they are offering. Companies can no longer adopt simplified options of past UX e-commerce strategies. They must look for cutting-edge <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches to traditional methods.<\/p>\n<p>Here are two critical UX trends that businesses, great and small, can learn from going forward.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Videos_Continue_to_Answer_User_Needs\"><\/span>Videos Continue to Answer User Needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The evolution of e-commerce in recent years has followed a very visual direction. After starting with text, images became a critical part of both website design and online marketing endeavors. From there, videos rose to prominence, and they continue to set the trend in 2021 and beyond.<\/p>\n<p>Video content has proven to be a dynamic way for brands to connect with their customers. From detailed how-tos to quick, 30-second promotions, videos have been and remain an integral part of a good user experience.&nbsp;<\/p>\n<p>They are information-filled, are great for audible learners, and are easily accessible on mobile devices. In addition, video metadata can be instrumental in boosting search engine optimization (SEO.) This can make it easier for the right consumers to find your content without trouble \u2014 a key initial step in a good UX experience.<\/p>\n<p>Speaking of good UX, when it comes to an elite user experience, it\u2019s important that companies embrace a thoughtful video creation strategy. You don\u2019t want to pump out meaningless clips that answer irrelevant questions or dive into unwanted explanations. That\u2019s akin to the old-school black hat SEO method of keyword stuffing. Instead, you want to research your customers\u2019 pain points and ensure that you design each video to resonate with their collective needs.<\/p>\n<p>On top of that, the quality of your videos should also be a top concern. For instance, using software like Dolby.io can help you create videos that will smooth out the user experience. The tool\u2019s advanced audio processing capabilities create pristine HD video with next-level audio. This can generate a more lifelike experience.<\/p>\n<p>The motion-picture element of online marketing has been around for a decade and more. Rather than being replaced, though, it continues to dig in as an integral part of a good UX experience. This highlights a critical factor in many current UX trends: they aren\u2019t replacing old trends so much as they\u2019re <em>refining them<\/em>. Videos were used five years ago. However, a current, innovative video is going to put an older copy to shame, not because it\u2019s different but because it\u2019s better. From its overall quality to its ability to meet customer needs, videos continue to have a major impact on a good UX experience.&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Harmonized_Experiences_Are_Rewriting_Omnichannel_Marketing\"><\/span>Harmonized Experiences Are Rewriting Omnichannel Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For years a huge part of the user experience refrain has revolved around building an omnichannel experience. Omnichannel has always been an ill-defined concept. But in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, the marketing strategy focuses on covering every channel where your customers could potentially interact with your brand. It doesn\u2019t matter if it\u2019s in a store, on your website, through a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> profile, or anywhere else. The goal with the omnichannel approach is to be everywhere at all times, ready to usher a consumer through the customer journey on their terms.<\/p>\n<p>The only problem with the omnichannel approach is that it tends to be non-specific and resource-heavy \u2014 read: it\u2019s a bit scattered and takes a lot of investment. It requires a lot of effort, time, and money to monitor interactions in-person, on the phone, through videos and webinars, via social media content, from search engines and ads, and on your website.&nbsp;<\/p>\n<p>This is why, all the way back in 2019, Steve Dennis, a senior contributor at Forbes, was already hailing the dawn of a new era, the era of harmonized retail. The main focus of this new marketing moniker is to steer away from an obsession with marrying together the independent channels themselves. Instead, businesses should fix their attention on consumers.<\/p>\n<p>In other words, businesses shouldn\u2019t invest in maintaining open communication channels at all times, regardless of their traffic. They should focus on steering their resources toward meeting consumers wherever and whenever they pop up on a business\u2019s radar. As Dennis puts it, \u201cthe customer is the channel.\u201d<\/p>\n<p>Of course, this opens up the question of how to blend all of your marketing channels into a truly seamless UX experience. On the surface, it can seem like nothing short of a crystal ball can do the trick. Enter data.&nbsp;<\/p>\n<p>User data has been a critical factor of 21st-century marketing. And yet, over time, it\u2019s become clear how little data is truly utilized in most retail interactions. Key metrics and data sets often hog the spotlight, like certain demographic data or user tendencies. But vast quantities of information often remain untapped and unutilized.&nbsp;<\/p>\n<p>This has led to a rise in the development of intricate data management platforms. These tools harness the unused \u201cdark data\u201d and use it to create deep customer insights. This can help a business better understand how their customers behave, their natural proclivities, and so on.<\/p>\n<p>This processed data becomes a utilitarian part of your UX strategy. You can leverage it to smooth out weak points in the customer journey. You can also ensure that the various elements of a traditional omnichannel approach aren\u2019t just connected. They should also work in harmonious concert together. By extension, this allows you to show up, as Dennis explains it, \u201cfor the right customers, where it really matters, in remarkable ways.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Modern_UX_Evolution_in_Motion\"><\/span>Modern UX: Evolution in Motion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Two decades into the 21st-century, the user remains central to all e-commerce activity. From marketing strategies to website design, content creation to data management, what the customer wants always wins out.<\/p>\n<p>This has continued to feed an ever-refining cycle of improved user experience. In 2021, both video content and harmonized retail represent current manifestations of this refining process in action.&nbsp;<\/p>\n<p>However, they are just the tip of an enormous iceberg that includes a variety of pre-existing UX concerns like website navigation, social media marketing, unique selling points, and countless other items. Like video and harmonized retail, these aren\u2019t exactly new concepts.&nbsp;<\/p>\n<p>Instead, the name of the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> going forward is perfection. Audio processing tools are making videos more lifelike. Data analysis is smoothing out bumps in the established customer journey. No matter where you look, cutting-edge <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> is finding ways to up the ante in every area of the user experience.&nbsp;<\/p>\n<p>And at the end of the day, it is this tendency toward refinement that is the biggest UX trend of them all.<br \/>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.noupe.com\/?feed-stats-post-id=116898\" width=\"1\" height=\"1\" \/><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/design\/modern-ux-trends-are-not-novel-they-are-evolution-in-action.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Modern UX Trends Aren\u2019t Novel \u2014 They\u2019re Evolution In Action&#8221; When it comes to e-commerce, the experience that your website users encounter can feel like a vague, distant consideration. Without an in-person interaction involved, it\u2019s difficult to stay aware of what consumers are encountering when they interact with your brand\u2019s various customer-facing channels.&nbsp; And yet,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":315268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/08\/amelie-mourichon-MKDEMlPRoYU-unsplash-1024x768.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-315267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/315267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=315267"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/315267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/315268"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=315267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=315267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=315267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}