{"id":316643,"date":"2021-08-06T08:00:15","date_gmt":"2021-08-06T05:00:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/boomer-brand-changes-nyse-ticker-from-eth-acknowledging-cryptos-ascendancy\/"},"modified":"2021-08-06T08:00:15","modified_gmt":"2021-08-06T05:00:15","slug":"boomer-brand-changes-nyse-ticker-from-eth-acknowledging-cryptos-ascendancy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/boomer-brand-changes-nyse-ticker-from-eth-acknowledging-cryptos-ascendancy\/","title":{"rendered":"# Boomer brand changes NYSE ticker from ‘ETH’, acknowledging crypto\u2019s ascendancy"},"content":{"rendered":"

“# Boomer brand changes NYSE ticker from ‘ETH’, acknowledging crypto\u2019s ascendancy <\/strong>”
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Ethereum has achieved another milestone this week apart from the London hard fork, with a 90-year-old New York Stock Exchange (NYSE) listed company changing its ticker to avoid confusion with Ethereum. <\/p>\n

Home decor and furniture chain Ethan Allen \u2014 which has more than 300 stores across the US \u2014 announced on Aug. 4 that it had changed<\/a> its NYSE ticker from \u201cETH\u201d to \u201cETD\u201d. The firm said that it has incorporated \u201cD\u201d to reflect design and changed its ticker to avoid investor confusion and solidify its online keyword searches: <\/p>\n

\u201cWe also believe this change will better differentiate Ethan Allen news<\/a> from Ethereum news in search results, as Ethereum is often abbreviated as ETH.\u201d<\/p><\/blockquote>\n

The home furnishing manufacturer and retail chain was founded in 1932. Investors who want to hodl both versions of ETH will have until Aug.16 to do so before Ethan Allen\u2019s symbol is changed for good. <\/p>\n

According to The Wall Street Journal in May, the interior design firm\u2019s stock saw a surge in interest from mistaken retail investors who thought they were buying<\/a> Ethereum. <\/p>\n

\u201cWe\u2019ve definitely seen a massive increase on a percentage basis in mistaken activity on the Ethan Allen stream,\u201d Rishi Khanna, Chief Executive Officer of social<\/a> investing site Stocktwits told WSJ. <\/p>\n

According to data<\/a> from Yahoo Finance, the NYSE version of ETH was priced at $20 at the beginning of this year and surged by more than 50% to the $32 mark by May 7. Since then the price has crashed down to around $23 at the time of writing. <\/p>\n

On the comments section of the stock overview on Yahoo, there are<\/a> many users who are either confused, annoyed, or have found the funny side of the name confusion between the two. <\/p>\n

One user named \u201cTerry,\u201d wrote under the stock on Aug. 1 that \u201c$ETH has risen $800+ since 20th July\u201d and that in \u201cunder 12 weeks this bill run is taking off. Looking very bullish and we\u2019re just getting started. Long way off ATH\u2019s.\u201d <\/p>\n

While \u201cChris L\u201d wrote on Aug. 4 that: \u201cEthan Allen should really change their stock symbol. It would be nice to discuss an actual great business.\u201d<\/p>\n

Related: Ethereum network burns $395K ETH per hour after London upgrade<\/strong><\/p>\n

The price of Ethereum has seen a resurgence over the past three weeks as anticipation grew leading up to the London hard fork or EIP-1559 that went live on Aug. 5. <\/p>\n