{"id":320032,"date":"2021-08-10T05:59:45","date_gmt":"2021-08-10T02:59:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/googles-new-hardware-campus-shows-its-trying-to-be-more-like-apple\/"},"modified":"2021-08-10T05:59:45","modified_gmt":"2021-08-10T02:59:45","slug":"googles-new-hardware-campus-shows-its-trying-to-be-more-like-apple","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-new-hardware-campus-shows-its-trying-to-be-more-like-apple\/","title":{"rendered":"#Google\u2019s new hardware campus shows it\u2019s trying to be more like Apple"},"content":{"rendered":"<p>&#8220;<strong>#Google\u2019s new hardware campus shows it\u2019s trying to be more like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le<\/strong>&#8221;<\/p>\n<div>I\u2019ve been a Pixel fan since the original, but I can\u2019t help but feel the phones have often been a bit of an afterthought for Google. The company has financial resources that few in the world can compare to, after all, yet its hardware has often paled in comparison to its Android siblings \u2014 let alone Apple. While Apple is often pushing the boundaries of hardware as well as software, people mainly buy Pixel phones for the software experience.<\/p>\n<p>But it finally feels like things might just be changing. Case in point: according to a report by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2021\/08\/06\/google-planning-silicon-valley-campus-hardware-lab.html\">CNBC<\/a>, Google is opening a new campus in Silicon Valley largely dedicated to supporting its hardware offerings.<\/p>\n<p>CNBC says it obtained preliminary plans for the new campus. Google has reportedly spent \u201cmore than $389 million\u201d on land in San Jose to build an \u201cR&amp;D\u201d facility. This campus would include a center for hardware operations, as well as \u201ca new tech campus that would be accessible to the public.\u201d<\/p>\n<p>It will consist of five office buildings connected by a pedestrian bridge, as well as \u201cthree industrial buildings that will house some operations for its hardware division, including Nest products.\u201d The plans also mention the facilities will be involved with \u2018Google Hardware,\u2019 which suggests products like the Pixel line.<\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1363164 size-full js-lazy\" alt=\"Google Nest Doorbell, Nest Cam Indoor, and Nest Cam (battery)\" width=\"1640\" height=\"859\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021.jpg\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-280x147.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-515x270.jpg 515w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-258x135.jpg 258w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-796x417.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-1592x834.jpg 1592w\"\/><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Feditorial.thenextweb.com%2Fplugged%2F2021%2F08%2F10%2Fgoogle-hardware-campus-hardware%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Google\u2019s latest Nest cameras\" data-title=\"Share Google\u2019s latest Nest cameras on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Google\u2019s latest Nest cameras on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Google\u2019s latest Nest cameras<\/figcaption><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1363164 size-full\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021.jpg\" alt=\"Google Nest Doorbell, Nest Cam Indoor, and Nest Cam (battery)\" width=\"1640\" height=\"859\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021.jpg 1640w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-280x147.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-515x270.jpg 515w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-258x135.jpg 258w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-796x417.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Google-Nest-Cam-cameras-2021-1592x834.jpg 1592w\"\/><\/noscript><\/figure>\n<p>The new campus will be located between its classic Mountain View campus and the new mixed-use campus in San Jose. Fittingly, the hardware campus will be called \u2018Midpoint.\u2019<\/p>\n<p>Google has traditionally focused most of its efforts on its ad business and software services like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and its cloud offerings. Hardware has made up a relatively small part of the company\u2019s revenue, but several recent moves by the company seem to indicate a greater hardware focus to come:<\/p>\n<ul>\n<li>The Pixel 6 and Pixel 6 Pro appear to be the company\u2019s first flagships that have hardware on par with the competition since the original.<\/li>\n<li>The company is creating its own custom SoC, dubbed Google Tensor, for the Pixel 6 family.<\/li>\n<li>The company has been using more custom chips throughout its Nest products too.<\/li>\n<li>Google bought Fitbit.<\/li>\n<li>The company seems to be expanding its hardware portfolio in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, with everything from phones, to routers, to laptops, to speakers, to security cameras, and all sorts of accessories.<\/li>\n<li>Google opened up the first real \u2018Google Store\u2019 in NYC this year.<\/li>\n<\/ul>\n<p>I don\u2019t expect Google to dedicate quite as many resources to hardware as Apple might, but it\u2019s clear the company sees hardware as an important part of its future. There\u2019s only so far it can get by focusing on services; it\u2019s hardware that leads many users to commit to a platform long-term.<\/p>\n<p>The Pixel line has nowhere near the mindshare or market share as Apple\u2019s iPhones, so a wider emphasis on hardware could help the company catch up. There\u2019s no word on when the new campus is expected to be completed, but I\u2019m more excited about the products that will emerge from it.<\/p>\n<p><i>Did you know we have a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter all about consumer tech? It\u2019s called Plugged In \u2013 and you can subscribe to it right here.<\/i><\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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The company has financial resources that few in the world can compare to, after all, yet its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":320033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/plugged?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/Snag_395bc8d.png&signature=7b13894d53f470aa7bf19152e7980abd","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-320032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/320032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=320032"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/320032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/320033"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=320032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=320032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=320032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}