{"id":323692,"date":"2021-08-13T18:33:49","date_gmt":"2021-08-13T15:33:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/musician-sells-rights-to-deepfake-her-voice-using-nfts\/"},"modified":"2021-08-13T18:33:49","modified_gmt":"2021-08-13T15:33:49","slug":"musician-sells-rights-to-deepfake-her-voice-using-nfts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/musician-sells-rights-to-deepfake-her-voice-using-nfts\/","title":{"rendered":"# Musician sells rights to deepfake her voice using NFTs"},"content":{"rendered":"

“# Musician sells rights to deepfake her voice using NFTs <\/strong>”
\n<\/p>\n

American musician and composer Holly Herndon seems to be capitalizing on the principle of deep-fake technology<\/a> by allowing fans to use a digital version of herself to create original artwork they can then sell.<\/p>\n

According to a Thursday announcement from Herndon on Twitter<\/a>, users who want to make their own deepfakes using the musician\u2019s unique voice and image will have the opportunity to sell their minted creations using nonfungible token, or NFT, marketplace Zora. Herndon said fans can submit<\/a> their digital copies to be app<\/a>roved by the project\u2019s DAO and would receive 50% of any auction profits.<\/p>\n

The project said it would initially release three \u201cgenesis\u201d Holly+ NFTs along with submissions from the public, which will be minted using a smart contract and auctioned on Zora next month. Users will receive half of any profits, with 40% given to the DAO and the remainder to Herndon herself. The reserve price for two of the genesis NFTs is 15 Ether (ETH) \u2014 roughly $48,150 at the time of publication.<\/p>\n

\u201cCreating work with the voices of others is something to embrace,\u201d said Herndon. \u201cAnyone can submit artwork using my likeness.\u201d<\/p>\n

Related: <\/em><\/strong>Deep Truths of Deepfakes \u2014 Tech That Can Fool Anyone<\/em><\/strong><\/p>\n

Herndon\u2019s digital twin \u2014 called Holly+ \u2014 may have significant implications for artists wanting to maintain control over their image and voice. Though the musician\u2019s first two NFTs are seemingly unlikely to be mistaken for a natural speaking or singing voice, deepfakes have often been used to spread misinformation or otherwise manipulate the truth.<\/p>\n

In this case, with the artist\u2019s consent and encouragement, and with the technology likely to improve in the future, more realistic \u2014 and profitable \u2014 digital versions of Herndon could arise. At the moment, the DAO offers a check for profiting on non-approved voice clips.<\/p>\n

\u201cVocal deepfakes are here to stay,\u201d said Herndon for the release of Holly+ last month. \u201cA balance needs to be found between protecting artists, and encouraging people to experiment with a new and exciting technology. That is why we are running this experiment in communal voice ownership.\u201d<\/p>\n