{"id":323986,"date":"2021-08-13T00:34:22","date_gmt":"2021-08-12T21:34:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-is-stoking-gen-zs-appetite-for-classical-music\/"},"modified":"2021-08-13T00:34:22","modified_gmt":"2021-08-12T21:34:22","slug":"tiktok-is-stoking-gen-zs-appetite-for-classical-music","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-is-stoking-gen-zs-appetite-for-classical-music\/","title":{"rendered":"#TikTok is stoking Gen Z&#8217;s appetite for classical music"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf0830d089\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf0830d089\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-is-stoking-gen-zs-appetite-for-classical-music\/#Cool_classical_acts_worth_checking_out\" >Cool classical acts worth checking out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-is-stoking-gen-zs-appetite-for-classical-music\/#Rebecca_Young_ry_violamom\" >Rebecca Young, @ry_violamom<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#TikTok is stoking Gen Z&#8217;s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>etite for classical music<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.spencerrubin.com\/\">Spencer Rubin<\/a> amassed 32.5 million views and 867,000 followers on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@sprubin?lang=en\">TikTok<\/a> for his relatable and comedic videos. However, the Long Island native is not performing choreographed dances or posting about intimate relationships \u2014 he plays the oboe.<\/p>\n<p>Rubin, 17, studies classical oboe at Juilliard Pre-College. He is one of a handful of influencers who have built their platforms around classical music.<\/p>\n<p>\u201cI think that with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, we\u2019re able to de-stigmatize the sense that classical music is super fancy and needs to be perfect,\u201d Rubin told The Post.<\/p>\n<p>\u201cOne of the main ways to keep classical music alive is to just keep people talking about it, and so if we can do that through social media, I think it\u2019s a great way to get more people involved,\u201d he added.<\/p>\n<p>For many Gen Zers and millennials, their Spotify playlists have more Beethoven than Taylor Swift. Thanks to content creators including TwoSet Violin \u2014 a classical music comedy duo with 3.21 million YouTuber subscribers and 757,200 fans on TikTok \u2014 people have gravitated toward the genre that many still view as elitist and inaccessible.<\/p>\n<p>According to joint research by the Royal Philharmonic Orchestra, French music streaming service Deezer and British Phonographic Industry (BPI) in 2020, 34% of those streaming classical music from 2019 to 2020 were 18 to 25, and classical streams by listeners under 35 rose by 17%. A decade ago, only a tenth of classical listeners were under 30, according to BPI data. On Spotify, Bach had 7.2 million monthly listeners, while Beethoven, Mozart and Chopin all had over 6 million.<\/p>\n<p>\u201cRather than tying the music to a physical venue that might be perceived as inaccessible and representative of an elitist past, the direct availability online means that the potential audience is exponentially expanded,\u201d Kurt Nikkanen, a violin soloist and concertmaster with the New York City Ballet, told The Post. \u201cAnyone, not just big-name artists, can stream content at any time and reach an audience, comprised of anyone with an internet connection.\u201d<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nathanchan.com\/\">Nathan Chan<\/a>, 27, assistant principal cellist at the Seattle Symphony, posts \u201cwarm, exciting, relatable\u201d cello content on his <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@nathanchancello?lang=en\">TikTok<\/a>.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/nathan-chan-2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Nathan Chan, 27, assistant principal cellist at the Seattle Symphony, posts &quot;warm, exciting, relatable&quot; cello content on his TikTok.\" class=\"wp-image-19094810\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/nathan-chan-2.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/nathan-chan-2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/nathan-chan-2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Nathan Chan, 27, assistant principal cellist at the Seattle Symphony, posts \u201cwarm, exciting, relatable\u201d cello content on his TikTok.<\/figcaption><figcaption><span class=\"credit\">Credit Jiyang Chen<\/span><\/figcaption><\/figure>\n<p>\u201cIt was really important to reach folks that were on sort of the fringe of [liking] classical music, people who listen to classical music while they say, \u2018I like it because it calms me down I find it very relaxing,&#8217;\u201d said Chan.<\/p>\n<p>For Chan, social media is a way to explore his personal creative side and help more and more people discover classical music during its \u201crenaissance era.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Spencer Rubin amassed 32.3 million views and 856,000 followers on TikTok for his relatable and comedic videos.\" class=\"wp-image-19094799\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Spencer Rubin amassed 32.5 million views and 863,500 followers on TikTok for his relatable and comedic videos.<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>\u201cOur attention is being demanded by so many different things on social media, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, and, in a way, classical music bucks that trend\u201d by asking people to just slow down and listen, he added.<\/p>\n<p>Chan noted that he\u2019s seen people make the genre \u201cmore transparent\u201d through videos in which musicians explain their playing process and creators put cool graphics that mimic the music. Rubin added that he\u2019s seen people on social media incorporate famous composers into jokes or memes, which leads viewers to learn more about their works.<\/p>\n<p>For Rubin, using TikTok is a way to make classical music more relatable and meaningful.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin-2.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Spencer Rubin and his oboe.\" class=\"wp-image-19094835\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin-2.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin-2.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/spencer-rubin-2.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Rubin wants to break down the stereotype that classical musicians \u201cdon\u2019t have any personality.\u201d<\/figcaption><figcaption><span class=\"credit\">Stefano Giovannini<\/span><\/figcaption><\/figure>\n<p>\u201cI try to demonstrate things that a lot of classical musicians might go through that maybe other people might not understand,\u201d said Rubin, who posts quick skits about life as an oboist. \u201cIt allows people who aren\u2019t classical musicians to see a little bit into our entire world and see what we actually deal with \u2026 breaking down that barrier between people thinking \u2018all we do is practice and we don\u2019t have any personality.&#8217;\u201d<\/p>\n<hr class=\"wp-block-separator\"\/>\n<h2><span class=\"ez-toc-section\" id=\"Cool_classical_acts_worth_checking_out\"><\/span><strong>Cool classical acts worth checking out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>760.2k followers<\/p>\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"\/>TwoSet Violin is perhaps the biggest name on social media in the classical music space. The violin comedy duo has gone viral for their sightreading challenges, prodigy reaction videos and relatable music humor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rebecca_Young_ry_violamom\"><\/span>Rebecca Young, @ry_violamom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>24.4k followers<\/p>\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"\/>Rebecca Young, associate principal violist with the New York Philharmonic, makes occasional videos with fellow orchestra members and her daughter, such as Prokofiev\u2019s \u201cPeter and the Wolf\u201d in under one minute.<\/p>\n<p>868.3k followers<\/p>\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"\/>Rubin posts short skits on things that many classical musicians go through, as well as comedic routines fusing pop culture and classical oboe.<\/p>\n<p>29.8k followers<\/p>\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"\/>Chan posts cello videos that draw in thousands of views, including skits on what classical music might be like in 2050 and renditions of trending pieces.\n                        <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/08\/12\/tiktok-is-stoking-gen-zs-appetite-for-classical-music\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#TikTok is stoking Gen Z&#8217;s appetite for classical music&#8221; Spencer Rubin amassed 32.5 million views and 867,000 followers on TikTok for his relatable and comedic videos. However, the Long Island native is not performing choreographed dances or posting about intimate relationships \u2014 he plays the oboe. Rubin, 17, studies classical oboe at Juilliard Pre-College. He&#8230;<\/p>\n","protected":false},"author":1,"featured_media":323987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/nathan-chan-spencer-rubin.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[114047,71032,70578,4976,47912,71285],"class_list":["post-323986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-8-12-21","tag-classical-music","tag-musicians","tag-social-media","tag-tiktok","tag-viral-videos"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/323986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=323986"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/323986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/323987"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=323986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=323986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=323986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}