{"id":326775,"date":"2021-08-17T19:48:18","date_gmt":"2021-08-17T16:48:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/viacomcbs-sells-black-rock-headquarters-in-nyc-for-760m\/"},"modified":"2021-08-17T19:48:18","modified_gmt":"2021-08-17T16:48:18","slug":"viacomcbs-sells-black-rock-headquarters-in-nyc-for-760m","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/viacomcbs-sells-black-rock-headquarters-in-nyc-for-760m\/","title":{"rendered":"#ViacomCBS sells &#8216;Black Rock&#8217; headquarters in NYC for $760M"},"content":{"rendered":"<p>&#8220;<strong>#ViacomCBS sells &#8216;Black Rock&#8217; headquarters in NYC for $760M<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>ViacomCBS has sold CBS\u2019 original Midtown Manhattan headquarters, known as \u201cBlack Rock,\u201d  to real estate investment firm Harbor Group International for $760 million. <\/p>\n<p>The deal, which was announced late Monday, comes nearly two years after the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/m-in-final-stages-of-all-stock-merger\/\">company merged Viacom and CBS<\/a>. Soon after, the newly combined firm put the 36-story black granite skyscraper, located at 51 W. 52nd St., up for sale.<\/p>\n<p>The owner-occupied ViacomCBS said it will now lease back property on a short-term basis with the transaction set to close before the end of 2021.<\/p>\n<p>The deal, which marks the first sale of the CBS headquarters since it opened in 1964, is a way for ViacomCBS to unload non-core assets as it focuses on building its movie and film offering for its streaming unit in order to compete with the likes of Netflix and Disney. Case in point: Last year, the firm sold CNET and Simon &amp; Schuster to finance its growing streaming business, which includes Paramount+ and Showtime.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-19.jpg?quality=90&amp;strip=all&amp;w=683\" alt=\"Traffic flows up Sixth Avenue past &quot;Black Rock&quot;, the CBS headquarters.\" class=\"wp-image-19154525\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-19.jpg?quality=90&amp;strip=all&amp;w=1366 1366w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-19.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-19.jpg?quality=90&amp;strip=all&amp;w=683 683w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-19.jpg?quality=90&amp;strip=all&amp;w=341 341w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"\/><figcaption>The 36-story Black Rock skyscraper, located at 51 W. 52nd St., was sold for $760 million to Harbor Group International.<\/figcaption><figcaption><span class=\"credit\">Getty Images<\/span><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-20.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"The CBS logo seen outside headquarters the CBS headquarters in Manhattan.\" class=\"wp-image-19154897\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-20.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-20.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-20.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>The CBS logo outside its headquarters in Manhattan.<\/figcaption><figcaption><span class=\"credit\">Morse Collection\/Gado\/Getty Images<\/span><\/figcaption><\/figure>\n<p>\u201cThis agreement follows the previously announced strategic review of non-core assets that we completed shortly after our merger,\u201d Naveen Chopra, executive VP and CFO at ViacomCBS, said in a statement.<\/p>\n<p>Before the pandemic hit, Wall Street analysts had initially estimated that Black Rock could bring in over $1 billion. Barclays analyst Kannan Venkateshwar\u00a0projected the headquarters\u00a0\u201ccould be worth $700 million to $1.2 billion.\u201d\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/08\/17\/viacomcbs-sells-black-rock-headquarters-in-nyc-for-760m\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#ViacomCBS sells &#8216;Black Rock&#8217; headquarters in NYC for $760M&#8221; ViacomCBS has sold CBS\u2019 original Midtown Manhattan headquarters, known as \u201cBlack Rock,\u201d to real estate investment firm Harbor Group International for $760 million. The deal, which was announced late Monday, comes nearly two years after the media company merged Viacom and CBS. Soon after, the newly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":326776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/08\/cbs-building-21.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[114383,2443,72881,70584,46551,26655],"class_list":["post-326775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-8-17-21","tag-cbs","tag-commercial-real-estate","tag-mergers-acquisitions","tag-viacom","tag-viacomcbs"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/326775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=326775"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/326775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/326776"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=326775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=326775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=326775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}