{"id":32864,"date":"2020-07-23T16:45:00","date_gmt":"2020-07-23T13:45:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/twitters-user-growth-spikes-amid-covid-19-but-ad-sales-tank\/"},"modified":"2020-07-23T16:45:00","modified_gmt":"2020-07-23T13:45:00","slug":"twitters-user-growth-spikes-amid-covid-19-but-ad-sales-tank","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/twitters-user-growth-spikes-amid-covid-19-but-ad-sales-tank\/","title":{"rendered":"#Twitter\u2019s user growth spikes amid COVID-19, but ad sales tank"},"content":{"rendered":"

“#Twitter<\/a>\u2019s user growth spikes amid COVID-19, but ad sales tank<\/strong>”<\/p>\n

\n
\n
\n

July 23, 2020 |<\/span> 9:45am <\/p>\n

\n Twitter reported its strongest-ever user growth as people took to the social network to chatter about the coronavirus, but its ad sales suffered.<\/p>\n

Shares of the San Francisco-based company spiked as much as 6 percent in early morning trading after Twitter said that monetizable daily active users (mDAU) increased 36 percent year-over-year to 186 million, blowing past analyst expectations of 176 million.<\/p>\n

Twitter said shelter-in-place orders helped drive the growth as people used their timelines to get news<\/a> about the virus.<\/p>\n

But the virus also hurt Twitter as its ad sales \u2014 which make up more than 80 percent of its revenue \u2014 dropped 23 percent, missing Wall Street\u2019s expectations.<\/p>\n

Chief Executive Jack Dorsey, meanwhile, apologized for last week\u2019s major hack of prominent accounts \u2014 including those of Barack Obama, Bill Gates, Elon Musk and Kim Kardashian \u2014 calling it a \u201cvery public and disapp<\/a>ointing security issue.\u201d<\/p>\n

He said Twitter has taken steps to improve its security and \u201cresiliency against targeted social engineering attempts.\u201d<\/p>\n

Shares of Twitter were up 2.8 percent Wednesday morning, at $37.98.<\/p>\n

Overall revenue was down 19 percent year-over-year, and saw a boost from steadier sales growth from the licensing of users\u2019 posts to researchers and marketers.<\/p>\n

The company said it finished rebuilding its ad-management technology<\/a> in the second quarter, which would support faster development of new formats going forward, and was rolling out measurement tools for \u201cdirect response\u201d ads used by app developers.<\/p>\n

\nTwitter reported a second-quarter loss of $1.2 billion, largely driven by the reversal of a tax benefit established last year, when the company transferred intellectual property to Ireland. Because of the second quarter\u2019s steep coronavirus-related losses, Twitter did not make enough money to take advantage of the tax benefit.<\/p>\n

It also said it was exploring \u201csubscriptions and other approaches to complement our advertising business,\u201d although it was not expecting any revenue to result this year.<\/p>\n

With Post wires.<\/em>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

\n

If you want to read more Business News articles, you can visit our General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

if you want to watch Movies<\/a> or Tv Shows go to Dizi.BuradaBiliyorum.Com<\/a> <\/span> for forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Twitter\u2019s user growth spikes amid COVID-19, but ad sales tank” July 23, 2020 | 9:45am Twitter reported its strongest-ever user growth as people took to the social network to chatter about the coronavirus, but its ad sales suffered. Shares of the San Francisco-based company spiked as much as 6 percent in early morning trading after…<\/p>\n","protected":false},"author":1,"featured_media":32865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[42985,42984],"class_list":["post-32864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-but-ad-sales-tank","tag-twitters-user-growth-spikes-amid-covid-19"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/32864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=32864"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/32864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/32865"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=32864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=32864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=32864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}