{"id":329395,"date":"2021-08-23T22:00:00","date_gmt":"2021-08-23T19:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-is-a-b-testing\/"},"modified":"2021-08-23T22:00:00","modified_gmt":"2021-08-23T19:00:00","slug":"what-is-a-b-testing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing\/","title":{"rendered":"#What Is A\/B Testing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a290675984bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a290675984bd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing\/#What_Is_AB_Testing\" >What Is A\/B Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing\/#Why_Use_It\" >Why Use It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-a-b-testing\/#How_Does_it_Work\" >How Does it Work?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>&#8220;#What Is A\/B Testing?&#8221;<\/strong><\/p>\n<div>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"type:primaryImage wp-image-742238 size-full\" srcset=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/07\/a-b-testing-smartphone-in-hand.jpg?width=398&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1 400w, https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/07\/a-b-testing-smartphone-in-hand.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1 1200w\" sizes=\"auto, 400w, 1200w\" src=\"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/07\/a-b-testing-smartphone-in-hand.jpg?width=1198&amp;trim=1,1&amp;bg-color=000&amp;pad=1,1\" alt=\"A\/B Testing on a Smartphone in Person's Hand\" width=\"1200\" height=\"675\" data-crediturl=\"https:\/\/www.shutterstock.com\/image-photo\/b-test-thoughtful-male-person-looking-489927688\" data-credittext=\"one photo\/Shutterstock.com\" onload=\"pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\" onerror=\"this.onerror=null;pagespeed.lazyLoadImages.loadIfVisibleAndMaybeBeacon(this);\"\/><figcaption class=\"wp-caption-text\"><span class=\"type:primaryImage imagecredit\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.shutterstock.com\/image-photo\/b-test-thoughtful-male-person-looking-489927688\">one photo\/Shutterstock.com<\/a><\/span><\/figcaption><\/figure>\n<p>If you\u2019ve researched web design, UX\/UI design, or marketing, chances are you\u2019ve heard the term A\/B testing. But what does A\/B testing actually mean? Today we\u2019ll take a closer look to find out what it\u2019s all about.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"What_Is_AB_Testing\"><\/span>What Is A\/B Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Put simply, it means comparing two versions of a product to see which one performs better. A\/B testing is also called \u201csplit testing\u201d or \u201cbucket testing,\u201d as in, \u201cputting things into two different buckets.\u201d And it can be really useful in refining your design.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Why_Use_It\"><\/span>Why Use It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B testing lets you test out a hypothesis and gather data before committing to a change, instead of doing it and just hoping for the best. On a large-scale site design or marketing project, that can save a massive amount of time and money.<\/p>\n<h2 role=\"heading\" aria-level=\"2\"><span class=\"ez-toc-section\" id=\"How_Does_it_Work\"><\/span>How Does it Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The concept of A\/B testing was actually refined <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hbr.org\/2017\/06\/a-refresher-on-ab-testing\">back in the 1920s<\/a> by a statistician and biologist named Ronald Fisher, who first used it with agricultural experiments. It quickly went from \u201cwhat h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ens if I use different fertilizer on this plot of land,\u201d to clinical trials in medicine, and to web design and marketing today.<\/p>\n<p>Say you\u2019re designing a website, and you want to see which design tweaks will make people stay longer. You\u2019d create two versions of the page, one with the changes and one without \u2014\u00a0version A and version B. One version serves as the control, with no changes, and the other is the variation.<\/p>\n<p>It usually works like this:<\/p>\n<ol>\n<li aria-level=\"1\">Choose what you want to test.<\/li>\n<li aria-level=\"1\">Show the control and variation versions to groups of people randomly.<\/li>\n<li aria-level=\"1\">Track the data to show which version influenced your results the most.<\/li>\n<\/ol>\n<p>Randomization is critical to this testing process, as it helps remove other variables from the equation. If you want to test the size of the subscribe button for your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter, for example, you\u2019d show people the control and variation pages\u00a0randomly on both desktop and mobile to keep that variable from skewing the data.<\/p>\n<p>A\/B testing can be done with more than two pages, but you usually use two products to start. How many people you show each version varies based on whether both versions are new, or the new version is competing against an established web page. If both are new, you\u2019ll probably split traffic 50\/50. If you\u2019re introducing changes against an established page, it might be 60\/40.<\/p>\n<p>Regardless of how you decide to distribute traffic to the pages, you always show returning users the same version to maintain the integrity of the test. The test needs to run long enough to gather enough data to be statistically significant before a decision can be made. This sounds complicated, but there are <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/vwo.com\/tools\/ab-test-duration-calculator\/\">free tools<\/a> out there to help you plot this out.<\/p>\n<p>Any element of any page can be A\/B tested. Trying to get more clicks through from Google? Test multiple headlines. Trying to get people to navigate through to other pages on your site? A\/B test different menu options and layouts.<\/p>\n<p>Common page elements that get A\/B tested are:<\/p>\n<ul>\n<li aria-level=\"1\">Call to action (CTA) buttons like Subscribe, Sign Up, etc.<\/li>\n<li aria-level=\"1\">Headlines<\/li>\n<li aria-level=\"1\">Landing pages<\/li>\n<li aria-level=\"1\">Images<\/li>\n<\/ul>\n<p>Web designers can literally change one thing on a page, run an A\/B test, and track the results. If something changes, they can be reasonably certain it was because of the tweak they made to the design.<\/p>\n<p>Again, this concept isn\u2019t exclusive to web design. You can A\/B test different <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cloudsavvyit.com\/670\/how-to-start-your-own-email-newsletter\/\">marketing emails<\/a> against each other, different medications, and so on. An A\/B test is the most basic kind of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hbr.org\/2016\/03\/a-refresher-on-randomized-controlled-experiments\">randomized control trial<\/a>\u00a0and you can use it to continuously improve the user experience. If you\u2019re interested in learning more and possibly implementing it in your projects, go further with a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cloudsavvyit.com\/1070\/what-is-a-b-testing-and-how-can-you-use-it\/\">deep-dive on A\/B testing<\/a>.<\/p>\n<\/div>\n<p><script>\n setTimeout(function(){\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s) } (window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n   fbq('init', '335401813750447');\n   fbq('track', 'PageView');\n  },3000);\n<\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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But what does A\/B testing actually mean? Today we\u2019ll take a closer look to find out what it\u2019s all about. What Is A\/B Testing? Put simply, it means comparing two versions of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":329396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.howtogeek.com\/wp-content\/uploads\/2021\/07\/a-b-testing-smartphone-in-hand.jpg?height=200p&trim=2,2,2,2","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-329395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/329395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=329395"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/329395\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/329396"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=329395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=329395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=329395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}