{"id":330232,"date":"2021-08-25T19:53:19","date_gmt":"2021-08-25T16:53:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/this-ai-powered-video-survey-tool-might-put-an-end-to-shitty-products\/"},"modified":"2021-08-25T19:53:19","modified_gmt":"2021-08-25T16:53:19","slug":"this-ai-powered-video-survey-tool-might-put-an-end-to-shitty-products","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/this-ai-powered-video-survey-tool-might-put-an-end-to-shitty-products\/","title":{"rendered":"#This AI-powered video survey tool might put an end to shitty products"},"content":{"rendered":"

“#This AI-powered video survey tool might put an end to shitty products<\/strong>”
\n<\/p>\n

It\u2019s almost paradoxical. You find a problem with a product that\u2019s so glaring and obvious you can\u2019t imagine any rational person wouldn\u2019t notice it on first use. Yet thousands or millions of people are paying money for it.<\/p>\n

I\u2019ll give you an example. It never fails to completely blow my mind that the Disney+ streaming interface on desktop doesn\u2019t have a button to play the next episode of a TV show.<\/p>\n

If you\u2019re binging, this means you\u2019ll have to wait for the credits (sometimes it autoskips them, sometimes it doesn\u2019t) or back all the way out to the show\u2019s information page and manually select the next episode.<\/p>\n

And this is Disney we\u2019re talking about, so sometimes the credits repeat in like 10 different languages \u2013 many of the kid\u2019s shows have credits that last longer than the episodes do. What a pain in the butt.<\/p>\n

Here\u2019s the thing though: Disney never asked me what I thought about its platform before it went live. I would have told them immedia<\/a>tely: it needs a \u2018next episode\u2019 button.<\/p>\n

Unfortunately, getting customer feedback is easier said than done. I spoke with the CEO of a company called Sprig<\/a>, Ryan Glasgow, to find out how they were app<\/a>roaching the problem.<\/p>\n

Sprig, as Glasgow explains it, is a product that integrates into your existing pipeline. It allows you to solicit user feedback across multiple types of media, and it uses AI to turbocharge the insight process.<\/p>\n

In other words: instead of sending out emails and hoping to schedule a feedback session with users, or, worse, having to solicit product or service feedback from customer stand-ins, Sprig helps businesses reach actual customers, in larger numbers, with surveys that are relevant in the moment. And then it uses AI to generate insights in a matter of hours.<\/p>\n

According to Glasgow:<\/p>\n

The leaders in the space were founded over 20 years ago. A lot has changed. The existing products weren\u2019t meeting the pace.<\/p>\n<\/blockquote>\n

Basically, the traditional methods are too slow. If you think about the modern workspace,<\/span>\u00a0it\u2019s obvious that waiting around for customer feedback reports to pile in and someone to read through them is a silly way to do things.<\/p>\n

And the usual alternative to sending out emails and scheduling feedback sessions is asking customers to take huge online surveys that often have nothing to do with what they\u2019re actually doing.<\/p>\n

I don\u2019t have a mortgage, but sure I\u2019ll take your survey so I can read this news<\/a> article. Whatever.\u00a0<\/em><\/p>\n

The problem isn\u2019t that we, as actual customers, don\u2019t want to tell you what\u2019s on our mind. Anyone who\u2019s worked in customer service can tell you that we definitely do. It\u2019s that our time is valuable.<\/p>\n

And that means even someone with a vested interest in seeing better products in the world, such as a technology<\/a> journalist with a toddler who watches Disney+, isn\u2019t all that interested in taking surveys or providing feedback when it\u2019s most convenient for\u00a0the company<\/em>.<\/p>\n

Glasgow and Sprig are approaching this problem with AI.<\/p>\n

Sprig\u2019s new asynchronous video survey tool gives customers the opportunity to participate in a survey by having a quick video chat when it\u2019s actually relevant.<\/p>\n

Sprig\u2019s able to conduct what Glasgow calls \u201cmicrosurveys or bite-sized surveys\u201d because its proprietary AI can not only glean insights from multiple languages, but it can use audio and video cues to generate data as well. This means generating much more actionable data than traditional surveys in a fraction of the time, and from far fewer questions.<\/p>\n

Sprig\u2019s products also now integrate with Figma<\/a>, a free prototyping tool developers use to do interactive mockups of a potential product. That might not sound sexy, but this gives customers an opportunity to suggest or critique specific features of a product before a team commits to a design.<\/p>\n

This means Sprig is an end-to-end solution \u2014 the only one of its kind, as far as we know. And it\u2019s a bit of a fire-and-forget product. Once it\u2019s integrated with your current stack, you can set it up to solicit users during specific events (at check out, for example) or you can use it during the initial prototype phase of your product.<\/p>\n

I don\u2019t typically get too excited about B2B products, but this one has the potential to affect me directly.<\/p>\n

Maybe a product is crappy because, well, it\u2019s crappy. But often, like with Disney+, the product is fine but it\u2019s lacking in ways that would make the whole experience better.<\/p>\n

That\u2019s why we need a better way to get feedback from actual customers to the developers, in as close to real-time as possible, and at every stage of development from inception to shopping cart.<\/p>\n

The quicker developers and engineers can act on feedback, the quicker we can all get back to doing what\u2019s important.<\/p>\n

Now, if you\u2019ll excuse me, I have to go start the next episode of my kid\u2019s show because he\u2019s been reading credits for eight straight minutes and he\u2019s starting to get annoyed.<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n

\n

If you want to read more like this article, you can visit our Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#This AI-powered video survey tool might put an end to shitty products” It\u2019s almost paradoxical. You find a problem with a product that\u2019s so glaring and obvious you can\u2019t imagine any rational person wouldn\u2019t notice it on first use. Yet thousands or millions of people are paying money for it. I\u2019ll give you an example….<\/p>\n","protected":false},"author":1,"featured_media":330233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/neural?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/08\/officespace.jpg&signature=d4f176ff3b15cc72a198b7091724864c","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-330232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/330232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=330232"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/330232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/330233"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=330232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=330232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=330232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}