{"id":334726,"date":"2021-09-04T09:59:52","date_gmt":"2021-09-04T06:59:52","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/new-industry-new-rules-building-the-metaverse-without-bias\/"},"modified":"2021-09-04T09:59:52","modified_gmt":"2021-09-04T06:59:52","slug":"new-industry-new-rules-building-the-metaverse-without-bias","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/new-industry-new-rules-building-the-metaverse-without-bias\/","title":{"rendered":"# New industry, new rules: Building the Metaverse without bias"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27879fdfc9c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27879fdfc9c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/new-industry-new-rules-building-the-metaverse-without-bias\/#Time_for_the_Metaverse\" >Time for the Metaverse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/new-industry-new-rules-building-the-metaverse-without-bias\/#Tremendous_opportunities_for_women\" >Tremendous opportunities for women<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong># New industry, new rules: Building the Metaverse without bias <\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMDgvOTQ0NDU2MDMtMTU1NC00M2IyLWFiY2UtODY0YTIzNDlhYzlhLmpwZw==.jpg\" \/><\/p>\n<div class=\"post-content\" data-v-128018ef>While the COVID-19 pandemic decimated certain industries like tourism and retail, other entirely new industries have emerged. Two years ago, the concept of a \u201cmetaverse\u201d was virtually unknown. Today, the term is trending everywhere online, with new companies and funds entering the space every week \u2014 billions of dollars have already been poured into this industry. Just last week, Mark Zuckerberg <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theverge.com\/22588022\/mark-zuckerberg-facebook-ceo-metaverse-interview\">announced<\/a> that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> will become a metaverse company.<\/p>\n<p>Meanwhile, few \u201cmetaverse\u201d companies have any real scale or customers, which makes it easy for onlookers to dismiss it as a trend that may flame out. We would caution against that.<\/p>\n<p>The last time we saw a boom like this was in crypto in the mid-2010s. People who jumped on the crypto bandwagon during those early days \u2014 think Mike Novogratz, Joseph Lubin, Tyler and Cameron Winklevoss,\u00a0 and\u00a0Anthony Pompliano\u00a0\u2014 are now considered to be true experts on the topic. They have also made tremendous fortunes by acting quickly when they first spotted the opportunity.<\/p>\n<p>That\u2019s because new industries can unearth massive opportunities for people who are creative and agile enough to identify new niches and reinvent themselves. They also create opportunities for the underrepresented because traditional hiring requirements for previous related work experience fly out the window when nobody in the world truly has relevant work experience. This brings back the old adage attributed to the Dutch philosopher Desiderius Erasmus of Rotterdam: \u201cIn the land of the blind, the one-eyed man is king.\u201d If no one\u2019s an expert, then everyone has the chance to become one.<\/p>\n<p><strong><em>Related: The metaverse: Mark Zuckerberg&#8217;s Brave New World<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Time_for_the_Metaverse\"><\/span>Time for the Metaverse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now is the time for the adventurous and ambitious to plant a flag in the parcels of the nascent metaverse industry, as today\u2019s metaverse startups will be some of tomorrow\u2019s Fortune 500 companies. While that might sound a bit far-fetched, consider that Coinbase \u2014 now <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.marketwatch.com\/investing\/stock\/coin\">valued<\/a> at more than $54 billion \u2014 was founded in 2012 when 1 Bitcoin (BTC) sold for about $12 and was something hackers messed around with in their dorm rooms.<\/p>\n<p>It is at this point when an industry is taking shape \u2014 like primordial ooze \u2014 that opportunities are greatest, and not just for economic gain but also for personal brand building. When you join a company at the earliest stages in a new industry, you become not only a company co-founder but also an industry pioneer. Those early employees lay the foundation for the entire industry, shape its trajectory and set the ethos and ground rules. Around the Metaverse, a new generation of leaders will emerge. It\u2019s an exciting time to consider becoming one of them.<\/p>\n<p>Metaverse jobs will span between everything from blockchain and gaming programmers to animators, designers, marketers and even accountants, recruiters and lawyers. Small businesses in the real world could become big businesses in the Metaverse, where business owners are not burdened by the perils of the retail brick and mortar. Amazon stores and Etsy shops can become metaverse goldmines, where customers can interact with products in 3D and transact seamlessly due to the expediency of blockchain <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<p><strong><em>Related: <\/em><\/strong><strong><em>Tales from 2050: A look into a world built on NFTs<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tremendous_opportunities_for_women\"><\/span>Tremendous opportunities for women<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite all this industry growth, as two women working in the metaverse industry, we often find ourselves to be the only women on male-dominated work calls. Months ago, when we first discussed the new opportunities afforded by these uncharted waters, we had a conversation that played out something like this:<\/p>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Julia<\/strong>: <em>Do you think the metaverse industry will look different than the crypto industry, with more women in senior roles?<\/em><\/div>\n<\/div>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Janine<\/strong>: <em>Well, I have to dig a bit deeper into my career history to make that connection. In my early twenties, when I was working in private equity in New York City, I was recruited for a job in Las Vegas working for a casino gaming company. Back then, Vegas was experiencing a bit of a gold rush of its own, and they were str<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ed to hire local talent that was sophisticated enough to handle the extreme growth, so they recruited from the coasts. When I visited Las Vegas for interviews, I met with many women in very senior roles \u2014 which felt very different from the male-dominated workplaces I knew in New York City.<\/em><\/div>\n<\/div>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Julia<\/strong>: <em>What does this have to do with job opportunities for women?<\/em><\/div>\n<\/div>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Janine<\/strong>: <em>Booming times create talent droughts, which means that hiring managers have to think creatively about how to fill spots. All of that unconscious (and conscious) bias that often keeps women out of the prime seats is shoved aside in the interest of just filling the job that needs to get done. And the result is that the women who show up during these rare windows of opportunity often find themselves in the right place at the right time. They earn seniority and experience that makes them invaluable. That\u2019s precisely what is happening in the metaverse today.<\/em><\/div>\n<\/div>\n<p>Put simply, there are enormous opportunities for women in the metaverse industry today.\u00a0A simple search for the word \u201cmetaverse\u201d on LinkedIn jobs pages reveals few jobs anywhere other than Roblox. But at the current rate, there will be thousands of metaverse jobs in the very near future. With our currently low unemployment rates, opportunities will abound.<\/p>\n<p>Scientific evidence <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0167268111001521?via%3Dihub\">suggests<\/a> that women are more risk-averse than men, which may (among many, many other reasons) explain why women are underrepresented in boardrooms, C-suites and other positions of power. Arguably though, much of this disparity in risk-taking behavior among men and women can be attributed to \u201cnurture\u201d and societal norms that have been fostered rather than \u201cnature.\u201d Risk tolerances and attitudes are not fully immutable, and the Metaverse presents an opportunity to rewrite history and build a more equitable (albeit virtual) society.<\/p>\n<p>Web 3.0 is here, and virtual worlds represent a blank slate \u2014 a chance for women, not just men, to get in early and make their mark on the Metaverse. (Notice earlier in this piece we mentioned pioneers who dove into crypto in the mid-2010s, nearly all of them men.) History has a tendency to repeat itself.<\/p>\n<p>But this time, things can be different. Here\u2019s what we know:<\/p>\n<ol>\n<li>It\u2019s still the early days for the Metaverse.<\/li>\n<li>Early days mean high risk.<\/li>\n<li>High risk can mean high reward.<\/li>\n<\/ol>\n<p>Core to the very idea of the Metaverse is that everyone is an avatar. In the Metaverse, talent trumps any bias, including physical appearances.\u00a0The Metaverse is opening up an entirely new parallel economy for participants who are willing to immerse themselves in the global communities that are building them. Now is the time for women to take risks and jump in.<\/p>\n<p><em>This article was co-authored by <\/em><strong><em>Janine Yorio<\/em><\/strong><em> and <\/em><strong><em>Julia Schwartz<\/em><\/strong><em>.<\/em><\/p>\n<p class=\"post-content__disclaimer\"><em>This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.\u00a0<\/em><em>The views, thoughts and opinions expressed here are the authors\u2019 alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.<\/em><\/p>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Janine Yorio<\/strong> is the co-head of Republic Realm, a metaverse\/NFT innovation and investment platform. Previously, she was CEO of Compound. Janine holds a BA from Yale University.<\/div>\n<\/div>\n<div>\n<div style=\"background: rgb(239, 239, 239); border: 1px solid rgb(204, 204, 204); padding: 10px;\"><strong>Julia Schwartz<\/strong> is the director of Republic Realm, a metaverse\/NFT innovation and investment platform. Previously, she managed investor relations at Neuberger Berman Private Equity. Julia holds a BA from Georgetown University.<\/div>\n<\/div>\n<p><template data-name=\"subscription_form\" data-type=\"consulting_newsletter\"><\/template><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/new-industry-new-rules-building-the-metaverse-without-bias\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# New industry, new rules: Building the Metaverse without bias &#8221; While the COVID-19 pandemic decimated certain industries like tourism and retail, other entirely new industries have emerged. Two years ago, the concept of a \u201cmetaverse\u201d was virtually unknown. Today, the term is trending everywhere online, with new companies and funds entering the space every&#8230;<\/p>\n","protected":false},"author":1,"featured_media":334727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.cointelegraph.com\/images\/1200_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjEtMDgvOTQ0NDU2MDMtMTU1NC00M2IyLWFiY2UtODY0YTIzNDlhYzlhLmpwZw==.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,74863,91498,95118,74355,4965,41847],"class_list":["post-334726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-cryptocurrencies","tag-metaverse","tag-nft","tag-adoption","tag-technology","tag-women"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/334726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=334726"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/334726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/334727"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=334726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=334726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=334726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}