{"id":336526,"date":"2021-09-08T21:59:11","date_gmt":"2021-09-08T18:59:11","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/amc-theatres-will-feature-nicole-kidman-in-first-ever-tv-ads\/"},"modified":"2021-09-08T21:59:11","modified_gmt":"2021-09-08T18:59:11","slug":"amc-theatres-will-feature-nicole-kidman-in-first-ever-tv-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amc-theatres-will-feature-nicole-kidman-in-first-ever-tv-ads\/","title":{"rendered":"#AMC Theatres will feature Nicole Kidman in first-ever TV ads"},"content":{"rendered":"<p>&#8220;<strong>#AMC Theatres will feature Nicole Kidman in first-ever TV ads<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>AMC, the world\u2019s largest movie theater chain, is taking a chance on the small screen with a new advertising campaign after the meme stock beneficiary finds itself flush with cash. <\/p>\n<p>The multimedia campaign, which is dubbed \u201cAMC Theatres. We Make <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">Movies<\/a> Better,\u201d\u00a0 will cost the company more than $25 million and will feature Academy Award-winning actress Nicole Kidman. AMC said the ads will roll out online and on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> on Wednesday. Versions for network TV will begin airing on Sunday.<\/p>\n<p>The move comes after the company weathered last year\u2019s coronavirus pandemic lockdowns, staved off bankruptcy and raised around $1.8 billion in cash. This year, AMC has been a\u00a0key beneficiary of this year\u2019s \u201cmeme stock\u201d frenzy, in which amateur traders in Reddit chatrooms bet heavily on stocks like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>Stop and others. <\/p>\n<p>AMC\u2019s stock is trading below its high of more than $70 reached in June, but it is up 2,300 percent year-to-date.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nicole-kidman-001.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Nicole Kidman\" class=\"wp-image-19386259\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nicole-kidman-001.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nicole-kidman-001.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nicole-kidman-001.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Oscar-winning actress Nicole Kidman is the face of AMC\u2019s first multimedia advertising campaign. <\/figcaption><\/figure>\n<p>Armed with cash from the Reddit Rally, AMC has\u00a0inked new movie theater leases, invested in\u00a0new payment options like bitcoin, and is looking to increase the variety of its offerings to include sports and pre-taped concerts.<\/p>\n<p>\u201cAs we have said repeatedly of late, thanks to the billions of dollars we have raised this year, AMC is strong, and it is time for AMC to play on offense again,\u201d CEO Adam Aron said in a statement Wednesday.<\/p>\n<p>Aron said movie theaters can no longer rely on the past formula of studios promoting films and driving moviegoers into cinemas. Since the pandemic, more Hollywood studios are putting their movies on streaming services, sometimes bypassing the theater altogether. <\/p>\n<p>AMC will no longer depend on \u201cwhat\u2019s always worked before,\u201d noting that pandemic has pushed the industry into \u201cuncharted waters,\u201d Aron said.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/shang-chi-and-the-legend-of-the-ten-rings.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Shang-Chi (Simu Liu) in Marvel Studios' Shang-Chi and the Legend of the Ten Rings \" class=\"wp-image-19386277\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/shang-chi-and-the-legend-of-the-ten-rings.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/shang-chi-and-the-legend-of-the-ten-rings.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/shang-chi-and-the-legend-of-the-ten-rings.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>\u201cShang Chi and the Legend of the Ten Rings\u201d which reeled in $75.5 million during Labor Day weekend gave AMC one of its best opening weekends since the onset of the pandemic.<\/figcaption><figcaption><span class=\"credit\">Jasin Boland<\/span><\/figcaption><\/figure>\n<p>Although movie theaters began reopening last August, it has taken time for customers to return in sizable numbers. As vaccine rates rose and studios released bigger films in the theaters, more moviegoers began showing up.<\/p>\n<p>AMC over the Labor Day holiday saw one of its best weekends since the pandemic began thanks to Marvel\u2019s \u201cShang Chi and the Legend of the Ten Rings,\u201d\u00a0which brought in<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2021\/09\/05\/marvels-shang-chi-snares-71point4-million-domestic-box-office-opening.html\"> <\/a>$75.5 million in ticket sales. The strong showing marked the second-highest domestic box office behind \u201cBlack Widow,\u201d which\u00a0reeled in $80 million during its opening in July.<\/p>\n<p>This Labor Day weekend also marked the first time since the beginning of the pandemic that attendance during a weekend in 2021 outpaced attendance from the same weekend in 2019. <\/p>\n<p>Despite that success, the box office is still not back to pre-pandemic levels. Between May and September of 2019, the domestic box office logged $4.3 billion in sales. This year, the box office raked in just $1.7 billion, according to media measurement and analytics firm Comscore.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/09\/08\/amc-theatres-will-feature-nicole-kidman-in-first-ever-tv-ads\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#AMC Theatres will feature Nicole Kidman in first-ever TV ads&#8221; AMC, the world\u2019s largest movie theater chain, is taking a chance on the small screen with a new advertising campaign after the meme stock beneficiary finds itself flush with cash. The multimedia campaign, which is dubbed \u201cAMC Theatres. We Make Movies Better,\u201d\u00a0 will cost the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":336527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nicole-kidman-001.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[115612,4977,73689,1545,102,4979,1361,28997],"class_list":["post-336526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-9-8-21","tag-amc","tag-amc-entertainment","tag-coronavirus","tag-marvel","tag-movie-theaters","tag-movies","tag-nicole-kidman"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/336526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=336526"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/336526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/336527"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=336526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=336526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=336526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}