{"id":337579,"date":"2021-09-10T21:11:18","date_gmt":"2021-09-10T18:11:18","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/apple-reportedly-boosting-new-movie-tv-output-as-streaming-wars-heat-up\/"},"modified":"2021-09-10T21:11:18","modified_gmt":"2021-09-10T18:11:18","slug":"apple-reportedly-boosting-new-movie-tv-output-as-streaming-wars-heat-up","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/apple-reportedly-boosting-new-movie-tv-output-as-streaming-wars-heat-up\/","title":{"rendered":"#Apple reportedly boosting new movie, TV output as streaming wars heat up"},"content":{"rendered":"<p>&#8220;<strong>#<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le reportedly boosting new movie, TV output as streaming wars heat up<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>After seeing success with its hit show \u201cTed Lasso,\u201d Apple is doubling down on its streaming endeavors for its nascent service AppleTV+.<\/p>\n<p>The Silicon Valley giant is will ramp up its output of new TV shows and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">movies<\/a> next year, pumping out at least one a week, which will more than double its pace this year, according to a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theinformation.com\/articles\/apple-a-streaming-punchline-no-more?shared=1fb659a0fcbc5e99\">new report from The Information<\/a>. <\/p>\n<p>The company also plans to spend more than $500 million on marketing Apple TV+ this year, the report said. <\/p>\n<p>Apple did not return requests for comment.<\/p>\n<p>Apple\u2019s foray into streaming has been met with mixed reviews. At first, Hollywood had doubts that the IPhone maker was serious about becoming a major player in the entertainment biz when it launched AppleTV+ in 2019. <\/p>\n<p>Apple boss Tim Cook unveiled the service like he would a new MacBook, on stage to much fanfare. While the star-studded event boasted the promise of TV shows and movies starring big-name celebs, the service launched with hardly any new content. Cook\u2019s lofty plans stalled as the nit-picky culture of the tech giant rubbed Hollywood heavy hitters the wrong way, as reported by The Post. Among the complaints was that Cook himself gave feedback, saying some shows were \u201cmean,\u201d and that execs were \u201cintrusive,\u201d yet \u201clacked clarity\u201d about the direction of the projects.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-61.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Tim Cook\" class=\"wp-image-19412116\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-61.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-61.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-61.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>When Apple boss Tim Cook launched AppleTV+, Hollywood big wigs complained that he was too involved in the production process.<\/figcaption><figcaption><span class=\"credit\">WireImage<\/span><\/figcaption><\/figure>\n<p>Apple detractors criticized the cautious approach that the cash-rich company has taken while rivals like Netflix, Disney+ and Amazon are leaning heavily into growing their businesses. As a point of comparison, streaming giant Netflix has said it intends to spend $17 billion to produce movies and shows in 2021. <\/p>\n<p>Meanwhile, reports in 2017 said Apple was spending just $1 billion on its initial slate of original content. Two years later, the tech giant had reportedly\u00a0increased its original content budget to $6 billion\u00a0to compete with the bigger streaming giants. <\/p>\n<p>\u201cI have not been impressed by what Apple has done. They have created a couple quality shows and a lot of less than interesting shows. They are just not getting that broad appeal yet,\u201d Bank of America analyst Nat Schindler said Thursday on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/apple-chump-change-original-content-big-win-for-netflix-stock-analyst-174029016.html\">Yahoo Finance Live<\/a>. \u201cThey obviously have a lot of money, so they could really invest a lot. But they haven\u2019t to date. Their initial investment of about $1 billion in content is chump change. Netflix does that in much less than a month at this point.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-02.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"This image released by Apple TV Plus shows Nick Mohammed, from left, Jason Sudeikis, and Brendan Hunt in &quot;Ted Lasso.&quot; \" class=\"wp-image-19412234\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-02.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-02.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-02.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>\u201cTed Lasso\u201d has become one of AppleTV+\u2019s breakout hits.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>Still, over time, Apple has found its footing and has methodically began producing critically acclaimed shows, like \u201cTed Lasso,\u201d starring Jason Sudeikis, \u201cThe Morning Show\u201d with Jennifer Anniston and Reese Witherspoon, as well as booking big-name projects like Martin Scorsese\u2019s\u00a0highly anticipated Western, \u201cKillers of the Flower Moon\u201d\u00a0starring Leonardo DiCaprio. <\/p>\n<p>What\u2019s more, the tech giant is making a grab for more subscribers by making the rare move of partnering with streaming device maker Roku. As reported by The Post in June, AppleTV+ bought a button on the Roku remote in a move that Apple hopes will expand its customer base.<\/p>\n<p>At the time, LightShed Partners analyst Rich Greenfield called Apple\u2019s Roku play is \u201cshocking\u201d development because it signaled that the iPhone maker has finally realized it \u201ccan\u2019t just be within the walled garden of Apple.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/roku-apple-tv-remote-02.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"A Roku remote with an AppleTV+ button\" class=\"wp-image-19412256\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/roku-apple-tv-remote-02.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/roku-apple-tv-remote-02.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/roku-apple-tv-remote-02.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Apple recently partnered with Roku to add an AppleTV+ button to its remote in order to bump up subscribers.<\/figcaption><\/figure>\n<p>\u201cNobody ever would have expected this,\u201d Greenfield told The Post. \u201cThe thought that Apple, rather than create a device that\u2019s going to replace Roku is now buying a button next to Netflix or next to Disney+ just shows you that as they get into the content business, they need to be everywhere.\u201d<\/p>\n<p>Apple doesn\u2019t break out subscriber numbers for Apple TV+, but analytics firm Ampere Analysis estimated that Apple\u2019s streaming service may have surpassed 40 million subscribers by the end of 2020. By comparison,\u00a0Netflix recently reported over 209 million global subscribers\u00a0while Disney+ now has more than\u00a0116 million subscribers.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-03.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"This image released by Apple TV Plus shows Jennifer Aniston, left, and Steve Carell in a scene from &quot;The Morning Show,&quot; named one of the top ten TV shows of the year by the Associated Press.\" class=\"wp-image-19412300\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-03.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-03.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-03.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Apple is hoping that shows like \u201cThe Morning Show,\u201d which will debut its second season in September, will draw more customers.<\/figcaption><figcaption><span class=\"credit\">AP<\/span><\/figcaption><\/figure>\n<p>Meanwhile, Apple is also ramping up its spend when it comes to infrastructure. Apple is looking to lease a massive production campus in Los Angeles in order to grow its entertainment and streaming efforts. It is unclear what the company is looking to spend, but the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> raised eyebrows as to whether Apple will finally acquire a movie and film studio like rival\u00a0Amazon, which agreed to buy MGM\u00a0for $8.45 billion earlier this year.<\/p>\n<p>Apple had held discussions with MGM, which. is known for its \u201cJames Bond\u201d catalogue of films, but it reportedly never offered a specific bid.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/09\/10\/apple-reportedly-boosting-new-movie-tv-output-as-streaming-wars-heat-up\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Apple reportedly boosting new movie, TV output as streaming wars heat up&#8221; After seeing success with its hit show \u201cTed Lasso,\u201d Apple is doubling down on its streaming endeavors for its nascent service AppleTV+. The Silicon Valley giant is will ramp up its output of new TV shows and movies next year, pumping out at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":337580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/apple-tv-01.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[115736,5029,7152,1372,5040],"class_list":["post-337579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-9-10-21","tag-apple","tag-apple-tv","tag-streaming","tag-streaming-wars"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/337579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=337579"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/337579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/337580"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=337579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=337579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=337579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}