{"id":338073,"date":"2021-09-09T19:53:57","date_gmt":"2021-09-09T16:53:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nbc-sets-record-6-5m-deal-for-30-second-super-bowl-ad\/"},"modified":"2021-09-09T19:53:57","modified_gmt":"2021-09-09T16:53:57","slug":"nbc-sets-record-6-5m-deal-for-30-second-super-bowl-ad","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nbc-sets-record-6-5m-deal-for-30-second-super-bowl-ad\/","title":{"rendered":"#NBC sets record $6.5M deal for 30-second Super Bowl ad"},"content":{"rendered":"<p>&#8220;<strong>#NBC sets record $6.5M deal for 30-second Super Bowl ad<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>NBCUniversal said it has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million each.<\/p>\n<p>NBC Sports advertising sales chief Dan Lovinger told reporters on a call Wednesday that inventory for NBC\u2019s coverage of Super Bowl LVI on Feb. 13, 2022, is essentially sold out, with only a few slots left. He noted that the network is \u201cpurposely holding them back\u201d as it is on the hunt for hefty deals to sell out the big <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>.<\/p>\n<p>\u201cWe have seen demand exceed our remaining inventory available, but we have obviously been fairly choosy and are working with that inventory to make the most of it,\u201d Lovinger said.<\/p>\n<p>The exec noted that spots have sold for as much as $6.5 million for 30 seconds, with buys also including a matching investment in other NBCUniversal events like the Winter Games.<\/p>\n<p>For the Super Bowl, it\u2019s a marked change from last year\u2019s big game, when viewership was hampered by the coronavirus pandemic. Super Bowl LV, which aired on ViacomCBS\u2019 network CBS, booked rates of $5.5 million for 30 second commercials, down from the previous year\u2019s rate of $5.6 million. <\/p>\n<p>Still, as a whole Super Bowl LV generated a record $545 million in ad revenue, according to research firm Kantar. That haul is in spite of\u00a0lackluster ratings of 92 million tuned in when compared to the 98 million who watched in 2019.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-12.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"NBC Sports said it has &quot;essentially sold out&quot; all its ad slots for the Super Bowl and that it is holding out for a few big ticket advertisers.\" class=\"wp-image-19396542\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-12.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-12.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-12.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>NBC Sports said it has \u201cessentially sold out\u201d all its ad slots for the Super Bowl and that it is holding out for a few big ticket advertisers.<\/figcaption><figcaption><span class=\"credit\">Scott Boehm via AP<\/span><\/figcaption><\/figure>\n<p>Many longtime advertisers like Ford, Olay and Avocados From Mexico passed on advertising in last year\u2019s game, citing the difficulty striking the right tone as the country was plagued by the coronavirus pandemic, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> and political unrest and\u00a0record unemployment.<\/p>\n<p>But with vaccine rates up and businesses reopening, the country\u2019s mood is brightening\u2013even though COVID is far from over \u2014 and advertisers are back to spending. <\/p>\n<p>Meanwhile, NBC\u2019s Lovinger also said advertising for the 2022 Beijing Winter Olympics, which is scheduled to kick off on Feb. 4, is at \u201cnear sell-out levels.\u201d The Super Bowl will overlap with the Winter Olympics for the first time ever.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-17.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Advertising slots for the upcoming Winter Olympics in Beijing are nearly sold out, according to NBC Sports. \" class=\"wp-image-19396581\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-17.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-17.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-17.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Advertising slots for the upcoming Winter Olympics in Beijing are nearly sold out, according to NBC Sports. <\/figcaption><figcaption><span class=\"credit\">Sheldon Cooper\/SOPA Images\/LightRocket via Getty Images<\/span><\/figcaption><\/figure>\n<p>That is a good thing for NBC, as advertisers are looking to attract the most eyeballs as possible and are looking for the biggest bang for their buck. And the network could use a lift after the Tokyo Summer Olympics, which had been delayed a year due to Covid. <\/p>\n<p>Hampered by the delay, Covid restrictions that eliminated fans from attending the Games and a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of high-profile athletes dropping out of competition, the event drew the lowest TV ratings ever with just 15.5 million since NBC nabbed the US media rights 33 years ago. As a result, the network scrambled to schedule \u201cmake goods,\u201d or extra commercial time for jilted advertisers, following the low ratings.\u00a0<\/p>\n<p>Lovinger said that the remaining ad slots for the Beijing Games will be evaluated on a \u201ccase-by-case basis,\u201d adding that advertisers have \u201cunprecedented opportunity\u201d to place campaigns in the Super Bowl and Olympics in the same buy.<\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/09\/09\/nbc-sets-record-6-5m-deal-for-30-second-super-bowl-ad\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#NBC sets record $6.5M deal for 30-second Super Bowl ad&#8221; NBCUniversal said it has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million each. NBC Sports advertising sales chief Dan Lovinger told reporters on a call Wednesday that inventory for NBC\u2019s coverage of Super Bowl LVI on Feb. 13, 2022, is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":338074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/nbc-superbowl-ads-05.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[115671,70784,1597,76319,71338,80958],"class_list":["post-338073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-9-9-21","tag-advertising","tag-nbc","tag-nbc-sports","tag-nbcuniversal","tag-super-bowl"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/338073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=338073"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/338073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/338074"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=338073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=338073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=338073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}