{"id":340785,"date":"2021-09-18T00:00:00","date_gmt":"2021-09-17T21:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/john-cena-calls-his-own-nft-sales-a-catastrophic-failure\/"},"modified":"2021-09-18T00:00:00","modified_gmt":"2021-09-17T21:00:00","slug":"john-cena-calls-his-own-nft-sales-a-catastrophic-failure","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/john-cena-calls-his-own-nft-sales-a-catastrophic-failure\/","title":{"rendered":"# John Cena calls his own NFT sales a ‘catastrophic failure’"},"content":{"rendered":"

“# John Cena calls his own NFT sales a ‘catastrophic failure’ <\/strong>”
\n<\/p>\n

Professional wrestler and actor John Cena said fans only purchased 7.4% of his World Wrestling Entertainment, or WWE, nonfungible tokens (NFTs) that he made available last month.<\/p>\n

Speaking at Florida Supercon 2021 on Sept. 12, Cena said<\/a> it was a mistake to market his WWE NFTs as part of a package with physical collectibles \u2014 a hat, shirt, wristbands, belt, towel, autographed picture, and the digital collectible. The organization offered 500 gold tier packages with the NFT for $1,000, but only a fraction of them sold. <\/p>\n

\u201cI talk a lot about failure \u2014 this idea failed,\u201d said Cena. \u201cMyself and the folks in the WWE thought $1,000 was a fair price point. We were wrong. We were absolutely wrong.\u201d<\/p>\n

He added: <\/p>\n

\u201cWe sold 37 of them. It was a catastrophic failure.\u201d <\/p><\/blockquote>\n

Cena and WWE released two tiers of NFTs for the wrestling star: a 24-hour auction of a \u201cJohn Cena Platinum NFT\u201d and the 500 limited edition NFTs as part of the aforementioned package of physical collectibles the following day. The platinum NFT reportedly sold for $21,000, with the highest bidder receiving VIP tickets\u00a0\u2014 with\u00a0accommodations \u2014 to WrestleMania 38 in Dallas or WrestleMania 39 in Los Angeles.<\/p>\n

The WWE veteran promoted the crypto space on social media<\/a> long before the surge in popularity over NFTs. Before the 2017 Bitcoin (BTC) bull run \u2014 when the price was in the $4,000s \u2014 he tweeted a picture of the physical token. Retired professional wrestler The Undertaker, part of the WWE until 2020, has also been featured in NFT collections.<\/p>\n

Related: <\/em><\/strong>YouTuber trades Tesla Roadster for NFT<\/em><\/strong><\/p>\n

<\/em><\/strong>It\u2019s unclear if wrestling fans were deterred by the price of the NFT \u2014 Cena, himself, estimated the digital artwork to be worth roughly $500 \u2014 or just the physical collectibles. In July, an entrepreneur launched simultaneous auctions for a job app<\/a>lication from Apple co-founder Steve Jobs and an NFT of the same. The physical paper ended up selling for $343,000, while the final bid for the NFT was 12 Ether (ETH), or roughly $27,460 at the time.<\/p>\n