{"id":341003,"date":"2021-09-17T19:45:07","date_gmt":"2021-09-17T16:45:07","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/streamings-share-levels-off-in-august-as-kids-head-back-to-school\/"},"modified":"2021-09-17T19:45:07","modified_gmt":"2021-09-17T16:45:07","slug":"streamings-share-levels-off-in-august-as-kids-head-back-to-school","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/streamings-share-levels-off-in-august-as-kids-head-back-to-school\/","title":{"rendered":"#Streaming&#8217;s share levels off in August as kids head back to school"},"content":{"rendered":"<p>&#8220;<strong>#Streaming&#8217;s share levels off in August as kids head back to school<\/strong>&#8221;<\/p>\n<div>\n<aside class=\"single__inline-module alignleft\">\n        <\/aside>\n<p>The wild growth of streaming flattened out for the first time in four months, due in part to the fact that kids have returned to school, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2021\/back-to-school-presses-pause-on-streamings-gains-according-to-the-gauge\/\">according to a new study<\/a> from TV ratings and research firm Nielsen.<\/p>\n<p>\u201cAfter three months of consecutive growth, the rise of streaming took a pause\u201d in August, according to the report, which measures TV and video streaming marketshare in the US.<\/p>\n<p>Overall\u00a0streaming\u00a0during the month accounted for 28 percent of all US TV viewing in August, according to\u00a0Nielsen, compared with 24 percent for broadcast and 36 percent for cable. This marks the first month that streaming has been flat since Nielsen began releasing its data of viewing patterns in May.<\/p>\n<p>The coronavirus pandemic has been a boon for streaming as consumers have been housebound and in search of entertainment and ways to keep the kids busy. At the end of 2020, top streamers, including Netflix, Disney Plus and Amazon\u2019s Prime Video, finished the year with a total 50 percent more subscribers than they had a year ago. <\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-18.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Students prepare to enter the building of Stratford Landing Elementary School in Alexandria, Virginia.\" class=\"wp-image-19490288\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-18.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-18.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-18.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Nielsen cited the back-to-school season as the reason why streaming growth has leveled off.<\/figcaption><figcaption><span class=\"credit\">The Washington Post via Getty Im<\/span><\/figcaption><\/figure>\n<p>But in recent months, those same streaming services have warned of slower subscriber growth as the country has slowly reopened and more Americans have been vaccinated against COVID-19, and are thus spending less time at home.<\/p>\n<p>In July, Netflix boss Reed Hastings said the pandemic has caused \u201clumpiness\u201d in its growth recently, even as it added 1.5 million new customers in the second quarter for a total of over 209 million global subscribers. For the upcoming quarter, the streamer expects to add 3.5 million subscribers, falling short of analysts\u2019 estimates of 5.5 million.<\/p>\n<p>In its study, Nielsen attributed the slowdown in streaming growth to the back-to-school season. Children between 6 and 17 years old viewed 7.5 percent less programming across the board, and that age group skews toward streaming, the report said.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-15.jpg?quality=90&amp;strip=all&amp;w=1024\" alt=\"Thomas Bach (IOC Praesident) and Anne Hidalgo (Mayor of Paris) hand over the Olympic flag during the Closing Ceremony of the Tokyo 2020 Olympic Games at Olympic Stadium on August 8, 2021 in Tokyo, Japan. \" class=\"wp-image-19490329\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-15.jpg?quality=90&amp;strip=all&amp;w=1535 1536w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-15.jpg?quality=90&amp;strip=all 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-15.jpg?quality=90&amp;strip=all&amp;w=512 512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><figcaption>Despite historically low TV ratings, the Tokyo Summer Olympics provided a small boost to TV viewing in August over the prior month.<\/figcaption><figcaption><span class=\"credit\">DeFodi Images via Getty Images<\/span><\/figcaption><\/figure>\n<p>On the positive side, TV viewing ticked up half a percentage point compared with July, thanks to the Tokyo Olympics, which drove a 2.9 percent increase for broadcast TV. That uptick came even as the Summer <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>s turned in a historically poor TV ratings performance.<\/p>\n<p>Nielsen cited other standout events on broadcast and cable, such as Major League Baseball\u2019s\u00a0\u201cField of Dreams,\u201d which\u00a0boosted ESPN\u2019s ratings, as well as the start of the National Football League\u2019s preseason on cable.<\/p>\n<p>Elsewhere, Nielsen said its \u201cother\u201d category, which includes gaming, remained flat with  10 percent share, which was also due in part to children returning to school.\n                        <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/09\/17\/streamings-share-levels-off-in-august-as-kids-head-back-to-school\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Streaming&#8217;s share levels off in August as kids head back to school&#8221; The wild growth of streaming flattened out for the first time in four months, due in part to the fact that kids have returned to school, according to a new study from TV ratings and research firm Nielsen. \u201cAfter three months of consecutive&#8230;<\/p>\n","protected":false},"author":1,"featured_media":341004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/09\/streaming-21.jpg?quality=90&strip=all&w=1024","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[116093,1545,75040,1372,26256],"class_list":["post-341003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-9-17-21","tag-coronavirus","tag-nielsen-ratings","tag-streaming","tag-tv-ratings"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/341003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=341003"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/341003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/341004"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=341003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=341003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=341003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}