{"id":341157,"date":"2021-09-18T21:45:00","date_gmt":"2021-09-18T18:45:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like\/"},"modified":"2021-09-18T21:45:00","modified_gmt":"2021-09-18T18:45:00","slug":"outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like\/","title":{"rendered":"#Outside the Box: Self-driving technology needs a reset \u2014 and this is what it would look like"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41480f2a3ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41480f2a3ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like\/#Heres_a_more_sensible_route_toward_a_better_and_safer_driving_experience\" >Here\u2019s a more sensible route toward a better, and safer, driving experience<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like\/#Never_hire_a_human_to_do_the_work_of_a_computer_%E2%80%94_or_vice_versa\" >Never hire a human to do the work of a computer \u2014 or vice versa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like\/#Rethinking_autonomous_vehicles\" >Rethinking autonomous vehicles<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/outside-the-box-self-driving-technology-needs-a-reset-and-this-is-what-it-would-look-like\/#Mike_Feibus\" >Mike Feibus<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Outside the Box: Self-driving <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> needs a reset \u2014 and this is what it would look like<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_a_more_sensible_route_toward_a_better_and_safer_driving_experience\"><\/span>\n  Here\u2019s a more sensible route toward a better, and safer, driving experience<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\" role=\"region\" aria-label=\"article body\">\n<div class=\"article__side\">\n<div class=\"container--sticky not-active\">\n<div id=\"cx-next\" data-nosnippet>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000405854\" role=\"document\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-layout=\"\n                inline\" data-layout-mobile=\"\" class=\"\n          media-object\n          type-InsetArticleReader\n              \n              inline\n  article__inset\n          article__inset--type-InsetArticleReader\n              article__inset--inline\n  \"><\/p>\n<div class=\"media-object-article-reader\">\n<div class=\"audioplayer\" data-sbid=\"WP-MKTW-0000405854\" role=\"region\" aria-label=\"Listen to Article\" tabindex=\"-1\" id=\"articlereader\" data-show-title=\"false\" data-theme=\"wsj-article-reader\" data-show-header=\"false\" data-show-subscribe=\"false\" data-ads-enabled=\"true\" data-save-publication=\"false\">\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       When I rode in an autonomous vehicle four years ago, I was struck by two things. <\/p>\n<p> The first was the pit-of-your-stomach gut flutter I felt when the packed sedan propelled itself onto a busy San Jose, Calif., thoroughfare. It was the same out-of-control feeling I get when a roller-coaster I\u2019d just been locked into jerks into motion, lurching skyward.<\/p>\n<div class=\"paywall\">\n       And the second thing was just how quickly we passengers went from petrified of the tech to bored with it, in search of conversations and other more interesting things to occupy our attention.<\/p>\n<p>We were literally driven to distraction. Which is a distinctly human shortcoming.<\/p>\n<p><strong>Read:<\/strong> Electric vehicles are gaining traction, but chances are that you\u2019ll still be driving a gas-powered car in 2035<\/p>\n<p>Computers, on the other hand, aren\u2019t cursed with that affliction. They are uniquely qualified to scan the road unendingly, with the same piercingly efficient intensity. No matter how long and uneventful the ride, no matter how infrequent the required response might be, computers are always ready. More important, they\u2019re always the same amount of ready. They don\u2019t get tired. They don\u2019t get distracted.<\/p>\n<p>And yet, for all their unwavering capacity for focus, self-driving vehicles mischaracterize oncoming traffic conditions with a regularity concerning enough to prompt a federal investigation. In August, an office of the National Highway Traffic Safety Administration decided to investigate 11 crashes where Tesla<br \/>\n        TSLA,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/203558040\/composite\" class=\"positive\">+0.33%<\/bg-quote><br \/>\n       vehicles drove themselves into first-responder scenes, piling a new emergency onto one already being cleaned up.<\/p>\n<p>Had humans been driving during any of those crashes, they would have instantly characterized the situation, and responded accordingly. Provided, of course, that they were paying attention.<\/p>\n<p>This week the NHTSA demanded the same data Tesla must provide from the U.S. offices of a dozen more automakers with vehicles that \u201ccontrol both steering and braking\/accelerating simultaneously under some circumstances.\u201d The automakers: BMW<br \/>\n        BMW,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202432319\/delayed\" class=\"negative\">-2.08%<\/bg-quote><span>,<\/span><br \/>\n       <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> Motors<br \/>\n        GM,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205226835\/composite\" class=\"negative\">-0.37%<\/bg-quote><span>,<\/span><br \/>\n       Honda<br \/>\n        HMC,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/207173990\/composite\" class=\"negative\">-0.71%<\/bg-quote><span>,<\/span><br \/>\n       Hyundai , Kia, Mercedes-Benz<br \/>\n        DAI,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/201850364\/delayed\" class=\"negative\">-1.07%<\/bg-quote><span>,<\/span><br \/>\n       Nissan, Stellantis<br \/>\n        STLA,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/204248628\/composite\" class=\"negative\">-3.98%<\/bg-quote><span>,<\/span><br \/>\n       Toyota<br \/>\n        TM,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/200537742\/composite\" class=\"negative\">-0.54%<\/bg-quote><br \/>\n       and Volkswagen<br \/>\n        VOW3,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/203434344\/delayed\" class=\"negative\">-1.95%<\/bg-quote><span>.<\/span>\n      <\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>On the surface, the data would help the feds gauge how Tesla\u2019s Autopilot compares with the rest of the industry. Or the requests could signal the start of a broader investigation into the state of self-driving technology.<\/p>\n<p>I hope it\u2019s the latter. Self-driving technology continues to improve. But it will never be as good as we are at some things. Because the models are built on flawed goals. So the technology needs a reset before companies drive AI into new areas, like the potentially uber-profitable robo-taxi business.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Never_hire_a_human_to_do_the_work_of_a_computer_%E2%80%94_or_vice_versa\"><\/span><strong>Never hire a human to do the work of a computer \u2014 or vice versa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>At first blush, combining AI\u2019s boundless attention spans with our ability to quickly and accurately assess new situations has the makings of a better, safer next-generation driving experience.<\/p>\n<p>Except that the industry is headed in the opposite direction. Rather than marry our strengths, developers are determined to teach AI how to better spot hazards \u2014 and demand that we pay more attention.<\/p>\n<p>See, developers are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaching autonomy with a brute-force mindset that if enough vehicles packed with mini deep-learning datacenters drive enough miles on enough roads, eventually the technology will be ready to recognize anything. Adding to this impossibly Sisyphean task is the fact that everyone isn\u2019t working together on it. Rather, there are multiple duplicative efforts underway, each driven by a competitive desire to dominate road smarts.<\/p>\n<p>But alone or together, they won\u2019t succeed \u2014 can\u2019t succeed \u2014 for the painfully obvious reason that there will always be some previously unlogged combination of flashlight beam, police tape reflection, siren and moon phase that AI might mistake for an all-clear intersection. And those in the autonomous driving world know that. Because their goal isn\u2019t to eliminate accidents, but to avoid them at least as often as humans do.<\/p>\n<p>That\u2019s no way to run a disruption.<\/p>\n<p>Perhaps the most ludicrous cog in the whole autonomy gearbox is that the law of last clear chance still rests on our shoulders. Why don\u2019t you give us responsibility for activating the airbags on impact while you\u2019re at it? We\u2019re not very good at keeping our eyes on the road when we\u2019re actually operating the vehicle. Take that away and you\u2019ve effectively plopped our brains into the passenger seat.<\/p>\n<p>We have this head-scratching arrangement because, by industry standards, Tesla\u2019s Autopilot is not advanced enough to assume full responsibility. On the spectrum between manual navigation and Level 5 \u2014 industry parlance for full-on autonomy \u2014 Autopilot is only Level 2 technology, which is defined as a system with more than one advanced driver assistance feature, like adaptive cruise control, brake assist and lane centering.<\/p>\n<p>Given its place in the hierarchy, Level 2 implies that Autopilot is a long way from autonomous. But when you get in a car that can speed up, slow down and stay in its lane, it sure feels like it\u2019s doing the driving. Plus, it\u2019s called Autopilot, right? Right?<\/p>\n<h6><span class=\"ez-toc-section\" id=\"Rethinking_autonomous_vehicles\"><\/span><strong>Rethinking autonomous vehicles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>With a few tweaks to the decision-making hierarchy, autonomous-vehicle technology and humans have the potential to make for a potent driving combination. Cede control to the AI for long, boring straightaways. Don\u2019t force us to keep our hands on the wheel. Let us chat, laugh \u2014 even watch videos or to keep us alert and entertained.<\/p>\n<p>AI has the potential to outperform us on boring tasks where the constellation of possible hazards is far more manageable, like stop-and-go traffic and parallel parking. With the autos directly in front and behind serving as situational guardrails, it\u2019s hard to imagine, for example, that AI would ever take us through a team of first responders.<\/p>\n<p>All of this is to say that developers should let the autonomy manage the monotony. And engage us at the slightest change in the landscape. Slow down or even pull over until the human has focused and taken control \u2014 which, by the way, shouldn\u2019t take long because we\u2019re typically at our best when something kicks us into self-preservation mode.<\/p>\n<p>We\u2019ll drive until we\u2019ve safely navigated past the uncertainty. Then the AI can take over again. And we can get back to our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> feed.<\/p>\n<p>With this arrangement, AI has the potential to make motoring for long stretches far more palatable, because we\u2019d only be called on to drive for short intervals. Expect a lot of false positives \u2014 that is, situations for which the AI engaged us for something that turned out to be nothing, like a crumpled sign that vaguely resembles a tall, thin bent-over pedestrian. That\u2019s fine, because at the same time we\u2019d be closing the door on false negatives.<\/p>\n<p>Such a construct would obliterate many robo-taxi business models, which must eliminate human drivers to slash costs. Companies and municipalities could potentially limit risk of solo AI drivers by restricting robo-taxi service to, say, specific streets and routes on sunny days. But while you can limit the potential for hazard, you can\u2019t eliminate it. Because as long as AI is assessing driving hazards, it will miss some things that we would\u2019ve caught.<\/p>\n<p>AI or no, there always will be accidents. But that\u2019s no reason to accept technology that introduces a whole new class of crashes as it cuts down on others.<\/p>\n<p>And this isn\u2019t some unproven theory. There\u2019s precedent for leveraging AI and human strengths to advance the state of the art in myriad other areas, from radiology to the Forest Service.<\/p>\n<p>Hopefully, developers of autonomous driving technology are paying attention. But it wouldn\u2019t surprise me if they\u2019re not. They are human, after all. And attention spans are not our best attribute. Not by a long shot.<\/p>\n<p><em>Mike Feibus is president and principal analyst of FeibusTech, a market research and consulting firm. Reach him at\u00a0mikef@feibustech.com. Follow him on Twitter @MikeFeibus<\/em>.\u00a0<em>He does not directly own shares of any companies mentioned in this column<\/em>.<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>    <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Mike Feibus\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Mike_Feibus\"><\/span>Mike Feibus<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B20C05575-04D4-B545-7631-5E6136D9C1C4%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Outside the Box: Self-driving technology needs a reset \u2014 and this is what it would look like&#8221; Here\u2019s a more sensible route toward a better, and safer, driving experience When I rode in an autonomous vehicle four years ago, I was struck by two things. The first was the pit-of-your-stomach gut flutter I felt when&#8230;<\/p>\n","protected":false},"author":1,"featured_media":341158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-341157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/341157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=341157"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/341157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/341158"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=341157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=341157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=341157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}