{"id":348071,"date":"2021-10-04T13:07:33","date_gmt":"2021-10-04T10:07:33","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/3-ways-to-build-customer-loyalty-in-2021\/"},"modified":"2021-10-04T13:07:33","modified_gmt":"2021-10-04T10:07:33","slug":"3-ways-to-build-customer-loyalty-in-2021","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/3-ways-to-build-customer-loyalty-in-2021\/","title":{"rendered":"#3 ways to build customer loyalty in 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d81c5ac0d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d81c5ac0d8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/3-ways-to-build-customer-loyalty-in-2021\/#Create_personalized_customer_rewards\" >Create personalized customer rewards\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/3-ways-to-build-customer-loyalty-in-2021\/#Embrace_the_ratings_economy\" >Embrace the ratings economy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/3-ways-to-build-customer-loyalty-in-2021\/#Sustainability_is_key\" >Sustainability is key<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#3 ways to build customer loyalty in 2021<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/img-cdn.tnwcdn.com\/image?fit=796%2C417&amp;url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2021%2F10%2FUntitled-design-19.jpg&amp;signature=41416e1da04522c9a7965715c47d1b0d\" \/><\/p>\n<div><span style=\"font-weight: 400;\">The ecommerce industry has been growing steadily for many years, but since the pandemic, the quantity of online shopping options has exploded. With brick-and-mortar stores around the world having to close their doors, and many people only able to shop from home, brands have been forced to expedite their digital offerings to reach their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competition in the online sphere has subsequently grown. Customer retention is more challenging than ever, <\/span><span style=\"font-weight: 400;\">with <\/span><span style=\"font-weight: 400;\">hundreds, or even thousands, of other options just one click away<\/span><span style=\"font-weight: 400;\">. It\u2019s no secret that building a loyal customer base is what\u2019s needed for steady, long-term growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, while things like targeted ads and SEO make marketing online easier, one thing that has proven more difficult is building customer loyalty. How can a brand create a high-touch digital experience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways brands are building customer loyalty in 2021:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_personalized_customer_rewards\"><\/span><b>Create personalized customer rewards\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Today, brands aren\u2019t just competing with a similar store down the street. With the growth of online shopping, brands are competing with products across the country, and even across borders. Success can no longer simply be attributed to putting in the time and effort to develop a high quality product and a great customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most consumers do extensive online research before making their purchases, often carrying out comparisons on platforms that offer products from multiple brands.<\/span><\/p>\n<p><span>To some extent, the brands become commodities, when people are just comparison shopping and looking for the best deals,\u201d Mike Ross Kane, Co-Founder and CEO of <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hydrogenplatform.com\/\"><span>Hydrogen<\/span><\/a><span> tells us. Providing white labeled debit card platforms to businesses, the company\u2019s solutions are focused on optimizing customer loyalty. <\/span><span style=\"font-weight: 400;\">Kane continues:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">I think the biggest challenge brands face is that their businesses get cannibalized by a lot of ecommerce platforms, because the customer doesn\u2019t really have a personal connection to them when they\u2019re out there looking for deals. On the flip side, the deal mentality can help a lot of these companies, if they\u2019re able to build loyalty programs.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Customer loyalty programs have been around for a long time. Almost everyone has been on an email list for loyal customers that pushes out periodic product discounts. But, just like hyper-personalization is becoming the dominant trend in attracting customers, some companies are now experimenting with personalized rewards to retain loyal customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hydrogen offers ecommerce retailers branded loyalty cards that enable customers to receive discounts, cashback, and other personalized rewards based on their spending habits, actions they\u2019ve taken, and their account balance. Companies using these cards also receive data on spending habits, making it easier to offer broader rewards based on individual buyer personas.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">Many companies are too focused on their individual brands. I think it\u2019s important to look holistically. A good example would be, if you\u2019re a wellness company, why not partner up with brands that sell complimentary products? This could be a discount on a local gym sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion or deals at a health food store. This approach can be even more effective than simply offering 5% cashback on your product.<\/span><\/p>\n<\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Embrace_the_ratings_economy\"><\/span><b>Embrace the ratings economy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone knows that loyal customers are not just valuable for their own individual purchases but also in their ability to attract other loyal customers via word of mouth. There\u2019s nothing stronger than a recommendation from a customer, so why keep those recommendations behind the screen?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage your existing loyal customer base by incentivizing them to share feedback on your products and services. Even if you already have feedback sharing enabled on your website, you may not be taking full advantage of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, make sure your best customer feedback is front and center and easy to find. In an overcrowded market of similar products, shoppers will be looking to see what others are saying about their experience with your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Second, make it easy for your loyal customers to share feedback; if it takes more than two clicks to get to a feedback page, it\u2019s unlikely they\u2019ll make the effort.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, show your appreciation by offering special rewards. For example, offer a 10% discount for new customers when they use your branded loyalty card.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sustainability_is_key\"><\/span><b>Sustainability is key<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumers are much more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>ly and environmentally conscious than ever before, and they\u2019re more likely to be loyal to brands that share their values. It pays off in both customer retention and ROI: almost 80% of respondents in a <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ibm.com\/downloads\/cas\/EXK4XKX8\"><span style=\"font-weight: 400;\">2020 IBM survey<\/span><\/a><span style=\"font-weight: 400;\"> said sustainability was important to them, 70% of whom said they are willing to pay socially responsible and ethically committed brands a premium of around 35%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential that companies look at the entire supply chain, not just from the production and manufacturing phase, but also how their products are packaged. For example, many ecommerce brands are switching over to sustainable packaging methods that are either reusable or recyclable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many forward-thinking businesses are also finding ways to support customers on their own journeys to living more sustainably. \u201cIt\u2019s about incentivizing customers to make better decisions, and not just with your brand, but holistically across all of their purchases,\u201d explains Kane.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, more and more ecommerce brands are giving customers the option to choose sustainable delivery options. <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/budbee.com\/en\/sustainability\/\"><span style=\"font-weight: 400;\">Budbee<\/span><\/a><span style=\"font-weight: 400;\"> is one delivery service that\u2019s teamed up with a number of ecommerce brands. The company has a fleet of completely energy efficient electric vehicles, powered by energy from solar panels mounted on the roof of their terminal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many consumers are willing to pay a premium for brands that have initiatives to reduce their carbon footprint, they will be more likely to remain loyal to brands that partner with sustainable service providers.<\/span><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/news\/3-ways-build-customer-loyalty-2021\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#3 ways to build customer loyalty in 2021&#8221; The ecommerce industry has been growing steadily for many years, but since the pandemic, the quantity of online shopping options has exploded. With brick-and-mortar stores around the world having to close their doors, and many people only able to shop from home, brands have been forced to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":348072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/10\/Untitled-design-19.jpg&signature=d74f53b9a2b511e04c52261bcb648c1f","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-348071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/348071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=348071"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/348071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/348072"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=348071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=348071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=348071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}