{"id":349010,"date":"2021-10-05T10:58:51","date_gmt":"2021-10-05T07:58:51","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/jotform-rebranded-whats-changed-and-what-hasnt\/"},"modified":"2021-10-05T10:58:51","modified_gmt":"2021-10-05T07:58:51","slug":"jotform-rebranded-whats-changed-and-what-hasnt","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/","title":{"rendered":"#Jotform rebranded: What\u2019s changed and what hasn\u2019t"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be399c32af\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be399c32af\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Whats_changed\" >What&#8217;s changed?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Logo\" >Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Tagline\" >Tagline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Homepage\" >Homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Form_Builder\" >Form Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#My_Forms_dashboard\" >My Forms dashboard<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#What_hasnt_changed\" >What hasn&#8217;t changed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Our_design_process\" >Our design process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/jotform-rebranded-whats-changed-and-what-hasnt\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Jotform rebranded: What\u2019s changed and what hasn\u2019t<\/strong>&#8221;<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"500\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/10\/jotform-rebranded-2021.png\" class=\"attachment-large size-large wp-post-image\" alt=\"jotform rebranded\" style=\"margin-bottom: 15px\" \/><\/div>\n<p class=\"opener\">In 2021, you can visit a number of websites that will automatically generate a logo for you in a matter of minutes. That, of course, isn\u2019t how we do things at Jotform.<\/p>\n<p>We wanted to create a new identity for ourselves, using our own internal design team, based on how our product and users have evolved over the past 15 years. The process of creating a new brand for Jotform took dozens of team members within the company an entire year to complete.<\/p>\n<p>With that, we\u2019re excited to show you what we&#8217;ve been working on.<\/p>\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><\/div>\n<\/div>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Whats_changed\"><\/span><strong>What&#8217;s changed?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Logo\"><\/span><strong>Logo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.jotform.com\/blog\/wp-content\/uploads\/2021\/10\/image-4.png\" alt=\"\" class=\"wp-image-702557\" \/><\/figure>\n<\/div>\n<p>We didn&#8217;t just update our logo, we overhauled it completely. First we created our own font to draw the logo, and then we introduced a completely new color scheme.<\/p>\n<p>One of the first things you might notice is that we&#8217;ve lowercased the \u201cf\u201d in Jotform. This is now how it&#8217;ll <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear not only in our branded logos but also whenever we refer to the company in writing. There were two significant reasons for this: 1) we felt the lower case \u201cf\u201d enhanced readability, and 2) most Jotform users already spelled our company name with a lowercase \u201cf.\u201d&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/T1AER5IoFP86T720F9PXwYadyq1zpiUmiRTFN0nJBuUcawQuTY1B52mpWztU13QEFOB5HqicBVZJdd11vVdT02fimBNxz7WhkOzqlYNaOc04Kn7Gh_MwP-3pIs5dwH8wB9Yb048L=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<p>Jotform&#8217;s pencil icon is a major part of our brand, and we felt it was important to keep it as a part of our new identity, with some needed improvements.&nbsp;<\/p>\n<p>The icon is greatly simplified, without the fine lines and detail of the original version. The updated look is more modern and memorable. It also shows up better when shrunken for favicons and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> images, or printed on apparel.<\/p>\n<p>The updated pencil is multicolored in order to demonstrate the many Jotform products and features that we&#8217;ve built in recent years. When arranged differently, the colors on the pencil can morph to represent form fields, the cells in a table, the bars on a bar graph, or the lines on a document.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7-uEQYWVdYJFMFsg4QjlqebqkOHDo7XFrOr99YomITFiA6nppl2depRk9jhnuInP4Yet1d_ehGJCy482jRvFNG7LCZtW1picQia_rmT6Z7o4DFpuK_DBg_kaqxrkE5G9xOE-OnEw=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<p>One thing you&#8217;ll notice about our new design is circles, whether on our site pages or in the new logo itself. We used them because circles are flexible and expandable, just like Jotform. A circle is also a welcoming and soft shape, which gives our users a friendly experience when they\u2019re navigating our site.&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tagline\"><\/span><strong>Tagline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We introduced a new tagline to accompany our new design: <strong>Powerful forms get it done.<\/strong><\/p>\n<p>We needed a tidy way to convey what Jotform has become and what it means to our users in 2021. We didn&#8217;t want our new messaging to focus solely on how easy it is to use our Form Builder; we also wanted the tagline to speak to the advancements we&#8217;ve made to our product over the past 15 years. Jotform has the most powerful forms anywhere, and that&#8217;s the focus of our messaging going forward.<\/p>\n<p>Rebranding means changing hundreds of pages, both on our own site and across the web. Here&#8217;s a look at how some of the updates appear, next to their old versions:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Homepage\"><\/span><strong>Homepage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The bones of the homepage will remain the same, but we&#8217;ve livened it up with our new tagline, color scheme, and logo.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.jotform.com\/blog\/wp-content\/uploads\/2021\/10\/image-7.png\" alt=\"\" class=\"wp-image-703577\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.jotform.com\/blog\/wp-content\/uploads\/2021\/10\/image-700x340.png\" alt=\"\" class=\"wp-image-701547\" \/><\/figure>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Form_Builder\"><\/span><strong>Form Builder<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We&#8217;ve slightly changed the colors in our Form Builder navigation, with an emphasis on high contrast, while keeping the focus of the page on the form being created.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fvmSYd5nIyOd6d6blC24WSdflFvrfJK40xtQqjSTnBsuTYTrZjvggewCIu4VppxhiG3RzuRs6bbLDiZjWAhw3y-hiJaru8aNUyBdwPqnybz42Du6T8zgHN7tXaR0z1Or9UaBKSDw=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/A-7M4ScqHHFtCNrwcTabDbwzATNgucCc1COXb4YdSP5J3l-Lg6XI4LrMe9dRKRusjhCJO-PSfF6iVOvwKbnGumCoTiCOPTE9gEHy0GMqRQJXZS0I7Xy73lfwIwodG6cgxg0Rmf1V=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"My_Forms_dashboard\"><\/span><strong>My Forms dashboard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Everything looks cleaner on the rebranded My Forms page. Jotform&#8217;s new navy blue extends across the header, and our new orange &#8220;Create Form&#8221; button really pops. The page is also easier to read and navigate.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/SdaeYKXc7siRAjOKEADlza28xTcqSVLIYKo_gTGpYk-62YF6DzH1u4B8o5OiSYoFYizEAH4wgXigu3oPZIQ8TeWxzqwbx2X_L_0yW1STaXvhWZPdiF0tOiCBAPJnp7pbJXhg4-1F=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/c2Emp85uM-s82mCdSdL46hMgh4JbnR5W9MQB69wR7SIR5hi3tXqvKuBWzny8g0jzRa7NRVRrVabyA7x-IYJGOLWVObyzA8DynJf7wrcmNAbU9o1eH-NtVItuWlnN19aGSDX8Xck_=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_hasnt_changed\"><\/span><strong>What <em>hasn&#8217;<\/em><\/strong><strong><em>t<\/em><\/strong><strong> changed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While much has changed with Jotform, it&#8217;s still the same suite of products you know and love.<\/p>\n<p>Our pricing plans are exactly the same, including our free Starter plan. It\u2019s important for us to keep Jotform accessible to every type of organization, and we still offer all of our advanced features and integrations on our Starter plan.<\/p>\n<p>We&#8217;re also keeping all the same features and products you know and love, including Jotform Tables, Jotform Mobile Forms, Jotform PDF Editor, and more.<\/p>\n<p>And, even though we&#8217;ve given Jotform a fresh look, we\u2019re still keeping Podo, our friendly mascot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Our_design_process\"><\/span><strong>Our design process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><\/div>\n<\/div>\n<\/figure>\n<p>You might have heard about Jotform&#8217;s famous hack weeks before. Every so often teams within Jotform will stop everything else they\u2019re doing to collectively focus on a single goal. It&#8217;s how we&#8217;ve conceptualized many of our products. And it&#8217;s how we tackled creating a new brand for Jotform.&nbsp;<\/p>\n<p>We actually developed this new brand identity over two separate hack weeks and came up with dozens of other concepts along the way. In the end, we felt like our new brand was the best representation of Jotform and its many features and users. But you can see how some of our other concepts inspired what ultimately became our new look.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/BWapn6gwoaOA5FfIYXYJwmB6by187orq-LLqGgv1QL0eBxt5yA97lNJwZNAavsQCVzIN8zJRynTq4ZM2M8DqO939WJpHCHLNBXc0FqhIfHZcxddIqfKCnSi2b50sQg7pPxUmAyVI=s0\" alt=\"\" \/><\/figure>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Initiating a rebrand of Jotform meant reexamining what our company is today.<\/p>\n<p>The previous version of our logo and brand was a reflection of how our users and employees saw the company at the time: easy-to-use, approachable, and friendly. It was important that we retained that in our new look, but the company has evolved over the years, and so have our users.<\/p>\n<p>In the early days, Jotform served developers looking to create forms without the tedium that traditionally came with the process. As the years went by, DIY small businesses, nonprofits, and schools started using Jotform more and more because of its simplicity and the free plan.<\/p>\n<p>But now we also count government entities, hospitals, Fortune 500 corporations, and major universities among those commonly using Jotform. In short, it\u2019s a tool for everyone. This diversity of use cases needed to be reflected in the new Jotform.<\/p>\n<p>We\u2019re so excited to be able to share this new brand with you as we celebrate our 15th year in business and our 10 millionth user. We certainly couldn\u2019t have done it without you.<\/p>\n<p>For more information about the new look, visit the resources below:<\/p>\n<ul>\n<li>Meet the new Jotform<\/li>\n<li>Brand resources<\/li>\n<li>Message from Jotform&#8217;s CEO<\/li>\n<\/ul>\n<p>What do you think about the new look? Let us know in the comments!<br \/>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.noupe.com\/?feed-stats-post-id=117325\" width=\"1\" height=\"1\" \/><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/design\/jotform-rebranded.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Jotform rebranded: What\u2019s changed and what hasn\u2019t&#8221; In 2021, you can visit a number of websites that will automatically generate a logo for you in a matter of minutes. That, of course, isn\u2019t how we do things at Jotform. We wanted to create a new identity for ourselves, using our own internal design team, based&#8230;<\/p>\n","protected":false},"author":1,"featured_media":349011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/10\/jotform-rebranded-2021.png","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-349010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/349010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=349010"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/349010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/349011"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=349010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=349010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=349010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}