{"id":350851,"date":"2021-10-08T16:41:43","date_gmt":"2021-10-08T13:41:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/13-powerful-ways-to-use-google-trends-for-seo\/"},"modified":"2021-10-08T16:41:43","modified_gmt":"2021-10-08T13:41:43","slug":"13-powerful-ways-to-use-google-trends-for-seo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/","title":{"rendered":"#13 Powerful Ways to Use Google Trends for SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aed92ba0e771\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aed92ba0e771\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#1_Research_Keywords_with_High_Search_Volume\" >1. Research Keywords with High Search Volume\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#2_Identify_Related_Keywords\" >2. Identify Related Keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#3_Filter_the_Keywords\" >3. Filter the Keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#4_Get_New_Topics_for_Content\" >4. Get New Topics for Content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#5_Understand_the_Niche_Market\" >5. Understand the Niche Market\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#6_Align_Marketing_Plans_with_Seasonal_Trends\" >6. Align Marketing Plans with Seasonal Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#7_Sort_Topics_and_Niche_Based_on_Location\" >7. Sort Topics and Niche Based on Location\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#8_What_Are_Your_Competitors_Doing\" >8. What Are Your Competitors Doing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#9_Advanced_Search_Is_Your_Best_Friend\" >9. Advanced Search Is Your Best Friend\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#10_Optimize_the_Videos_for_YouTube\" >10. Optimize the Videos for YouTube\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#11_Discover_the_Best_Time_to_Place_Google_Shopping_Ads\" >11. Discover the Best Time to Place Google Shopping Ads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#13_Use_Real-Time_Data\" >13. Use Real-Time Data\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#14_Search_for_Trending_Social_Media_Hashtags\" >14. Search for Trending Social Media Hashtags\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#How_to_use_Google_Trends_to_Create_SEO-friendly_Content\" >How to use Google Trends to Create SEO-friendly Content?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#1_Identify_the_Best_Long-Tail_Keywords_for_the_Content\" >1. Identify the Best Long-Tail Keywords for the Content&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#2_LSI_Keywords_Can_Change_the_Game\" >2. LSI Keywords Can Change the Game&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#3_Understand_Unpopular_Content\" >3. Understand Unpopular Content&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#4_Right_Topic_at_the_Right_Time\" >4. Right Topic at the Right Time&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#Google_Trends_SEO_FAQs\" >Google Trends &amp; SEO FAQs&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#1_What_is_Google_Trends_and_how_is_it_used\" >1. What is Google Trends, and how is it used?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#2_Is_there_any_contrast_between_Google_Trends_and_Google_Keyword_Tool_Which_one_is_more_accurate\" >2. Is there any contrast between Google Trends and Google Keyword Tool? Which one is more accurate?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/13-powerful-ways-to-use-google-trends-for-seo\/#3_Can_I_use_Google_Trends_for_digital_marketing\" >3. Can I use Google Trends for digital marketing?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#13 Powerful Ways to Use Google Trends for SEO<\/strong>&#8221;<\/p>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/10\/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x771.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"margin-bottom: 15px\" \/><\/div>\n<p class=\"opener\">Google Trends is a free analytics tool offered by Google.<\/p>\n<p>Website and business owners, marketers, and SEO agencies use Google Trends to understand the relative search frequency of keywords and topics for a determined period. This information helps in shortlisting keywords to optimize the website for search engines and improve the ranking.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Research_Keywords_with_High_Search_Volume\"><\/span><strong>1. Research Keywords with High Search Volume\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Almost 71% of keywords\u00a0that have more than 10,000 monthly searches consist of one or two words. Google Trends will provide data (a graph) of the search volume over the year. Similarly, you can get data for previous years by changing the filters. It will help compare the growth\/ decline of a keyword in the long term and choose the correct keywords for your website.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Identify_Related_Keywords\"><\/span>2. <strong>Identify Related Keywords\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the notable advantages of using Google Trends is its ability to show related keywords for a topic, with increasing popularity and search volume. Keywords with an extensive search volume have \u2018breakout\u2019 written against them, which means that the popularity has increased by more than 5000%.&nbsp;<\/p>\n<p>Breakout keywords give you the chance to snatch the top rank in less time. But they can also end up as fads and leave you with stale content. The trick is to find the apt balance so that even if the popular keywords go extinct, you can still repurpose the content for other keywords. Google Trends shows the exact increase in search volume and the order of popularity of the keywords.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Filter_the_Keywords\"><\/span>3. <strong>Filter the Keywords\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The settings offered by Google Trends can be used to narrow down the keyword search and identify the ones that are a perfect fit for your website. Always start with the short-tail keywords with global popularity, and then start filtering the results to see how the trends change based on various factors.&nbsp;<\/p>\n<p>The time setting will show the periods for which the keyword was popular. For example, terms like swimsuits are seasonal and show a higher spike during the respective season. Further, narrow it down based on region\/ country. The summer season comes in different months in the southern hemisphere and the northern hemisphere. Finally, get the trends for the keyword during the last four hours and in your local area.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Get_New_Topics_for_Content\"><\/span>4. <strong>Get New Topics for Content\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you know that\u00a08% of the searches are phrased as questions? \u2018How to,&#8217; \u2018what is,&#8217; \u2018why is,&#8217; \u2018when did,&#8217; etc., are some common question phrases used by people. The advanced search feature of Google Trends is a great way to discover keywords and new topics to generate content.\u00a0<\/p>\n<p>There\u2019s also a section on the left side of the table, and it shows the related topics or queries for the keyword you entered. As you dig through this section, you\u2019ll come across ideas for new topics that are currently popular among users. Based on the primary results, you can fine-tune the keywords for every topic that grabs your attention. \u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Understand_the_Niche_Market\"><\/span>5. <strong>Understand the Niche Market\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Knowing the trends in your niche is vital if you want your website to rank at the top. Google Trends is the right tool to track the trends in the niche, and it also helps you identify niches adjacent to yours. This way, you can expand into related markets and improve visibility.&nbsp;<\/p>\n<p>Do you want to know the trends for the last 12 months? Maybe for the past two years? Or do you want to see the graph of a seasonal keyword? Google Trends will give you all the details with a few clicks. It\u2019s natural for the graph to have highs and lows. But the overall search volume should be stable and fit within a range.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Align_Marketing_Plans_with_Seasonal_Trends\"><\/span>6. <strong>Align Marketing Plans with Seasonal Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are an FMCG seller, you\u2019ll need to make the best of seasonal trends. Google Trends can help plan the online and offline marketing strategies for the season. Sales usually start in advance, so set the time filter accordingly. Don\u2019t ignore the off-season sales, either.&nbsp;<\/p>\n<p>For example, a women\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>arel store aims to sell bikinis for summer and pajamas during autumn. The marketing campaign and website optimization should start at least a couple of months in advance. If trends show that search volume is high from March to September, you should begin sometime in January, and your website will be at the top when the peak season arrives.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Sort_Topics_and_Niche_Based_on_Location\"><\/span>7. <strong>Sort Topics and Niche Based on Location\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local SEO is a must for local businesses. How else will people from the area know about your business? Google Trends allows you to sort topics and niches for the various regions. What works for a majority of the global audiences may or may not work for your local audience, right?&nbsp;<\/p>\n<p>For example, the preferences of the New Yorkers would be different from what a Californian or a Floridian would prefer. Go local, and get the trends for your target location. Search for popular topics in the area and plan your content. You can target your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> ads appropriately and get better results.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_What_Are_Your_Competitors_Doing\"><\/span>8. <strong>What Are Your Competitors Doing?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How can we forget the competitors? Google Trends helps here too. Do you want to know how a competitor is performing for the same keyword? You can compare your brand&#8217;s performance and the competitors to see how the overall graph has been.&nbsp;<\/p>\n<p>How many times did the other business get ahead of you? When did it, and how long did it take for you to take over? Google Trends allows you to compare up to five keywords of competitors. Many SEO agencies use this to understand the differences between your marketing strategies and find ways to get you to the top of the charts.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Advanced_Search_Is_Your_Best_Friend\"><\/span>9. <strong>Advanced Search Is Your Best Friend\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve mentioned Google Trends Advanced Search Options before. Let\u2019s elaborate on them now. The tool has five great options that\u2019ll help you race ahead of your competitors and grab the market share.&nbsp;<\/p>\n<ul>\n<li>Web search is the default option&nbsp;<\/li>\n<li>Google Shopping&nbsp;<\/li>\n<li>Image Search&nbsp;<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Search<\/li>\n<li>YouTube search&nbsp;<\/li>\n<\/ul>\n<p>Yes, there are the same options we see on the default SERP page. Users looking for images choose the image search to get the neverending list of images for the keyword, and so on.&nbsp;<\/p>\n<p>Do you know that not many people use these options on Google Trends? That gives an added advantage to capture the users\u2019 attention and gain more visibility on the SERPs.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Optimize_the_Videos_for_YouTube\"><\/span>10. <strong>Optimize the Videos for YouTube\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Trends is definitely not limited only to optimizing your website. It can also help with the content for social media platforms. YouTube is termed the second-largest search engine on the internet, and it\u2019s the next best place to rank higher. YouTube has videos and text (in the post descriptions), where you can use the keywords to boost your brand. A quick search on YouTube will fetch you the most-used keywords for the topic.&nbsp;<\/p>\n<p>\u00a0Now enter this keyword in Google Trends and look at the graph. Adjust the time filter to have a comprehensive view of the search volume for the keyword. Look for when the videos have been posted and start planning content accordingly.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Discover_the_Best_Time_to_Place_Google_Shopping_Ads\"><\/span>11. <strong>Discover the Best Time to Place Google Shopping Ads\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As mentioned earlier, Google Trends reports can help identify the right time to place ads. In 2018,&nbsp;76% of the ad revenue&nbsp;in the US was spent on Google Shopping. Google is the largest search engine, and placing an ad here is sure to bring website traffic.&nbsp;<\/p>\n<p>However, you should know which keywords to target, which demographics to choose, and how long to run the ad to increase the conversion rate. Luckily, Google Shopping ads are comparatively less expensive. By using the data generated by Google Trends, you can find a cost-effective way to reach the audience. Use the local search reports for better results.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Use_Real-Time_Data\"><\/span>13. <strong>Use Real-Time Data\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What if you want to know the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> trends on the internet without using any keywords? Google Trends gives you real-time data for the last 24 hours. The graph shows which topics are currently trending among the users. The category dropdown will narrow the topics to your niche.&nbsp;<\/p>\n<p>What about location-wise trends? Simply get the geographical area to your desired location. It helps brainstorm for new posts or make use of existing ones.&nbsp;<\/p>\n<p>Whether it\u2019s a blog post, tweet, or a meme, you can post using the trending topics to your advantage and promote your website. Turn these topics into questions and add them to the website or start a conversation on social media.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Search_for_Trending_Social_Media_Hashtags\"><\/span>14. <strong>Search for Trending Social Media Hashtags\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand promotions don\u2019t need to be limited to their niche. Having an opinion about the latest topic is also a way to promote the brand, especially on social media. Look for the top trending hashtags and pick your favorites.&nbsp;<\/p>\n<p>It\u2019s easy to find trending hashtags on Twitter. But it\u2019s difficult to details from Facebook and Instagram. Google Trends can be used to collect hashtag trends from all social media platforms.&nbsp;<\/p>\n<p>The aim is to be visible on the internet and ensure that customers remember the brand. Choose topics with care. The move can backfire if you take a wrong stand and alienate your existing customers.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_Google_Trends_to_Create_SEO-friendly_Content\"><\/span><strong>How to use Google Trends to Create SEO-friendly Content?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Identify_the_Best_Long-Tail_Keywords_for_the_Content\"><\/span><strong>1. Identify the Best Long-Tail Keywords for the Content&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ranking for high-density popular keywords is not easy. There\u2019s a lot of competition from websites around the world. However, you have an intelligent way to rank higher for the keywords from your niche.&nbsp;<\/p>\n<p>Long-tail keywords have lesser search volume and are easy to rank on the first search results page. These keywords are more specific and bring the target audience to the website. Long-tail keywords also play a role in increasing the conversion rate. A keyword with three or more words is known as a long-tail keyword.&nbsp;<\/p>\n<p>For example, \u2018women\u2019s apparel\u2019 is a popular short-tail keyword and is hard to rank high. The long-tail versions would be \u2018black skirt for women,&#8217; \u2018women\u2019s dresses mermaid cut,&#8217; etc.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_LSI_Keywords_Can_Change_the_Game\"><\/span><strong>2. LSI Keywords Can Change the Game&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LSI is Latent Semantic Indexing where the keywords are contextually related to popular keywords and can be used as a replacement in the content. LSI keywords improve the quality of your text by reducing the number of times the same keyword is repeated.&nbsp;<\/p>\n<p>When you search for a keyword, the LSI keywords will show up under related topics\/ queries. Google Trends helps you identify repeated LSI keywords to enhance the content on your site. The semantic connection between the topic, keywords, and niche will boost your SEO results. Your webpage ranks higher on the SERPs. For example, the LSI keywords for baking supplies would be baking pan, tin, cake stand, silicon molds, ramekins, sprinkles, confetti, etc.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Understand_Unpopular_Content\"><\/span><strong>3. Understand Unpopular Content&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We know that all trends are not popular. But they can be used to our advantage if we plan carefully. Google Trends will give us the details of trending topics globally, regionally, and locally. You can identify seasonal trends and optimize the content to join the bandwagon and make the most of it.&nbsp;<\/p>\n<p>At the same time, you can also work reverse and look for unpopular content in the area or for the duration. Sometimes, you\u2019ll notice an unexpected spike for a topic or keyword. Content that\u2019s usually unpopular might see an increase in demand for a short time.&nbsp;<\/p>\n<p>Catering to this demand will push your website up the search results and increase visibility. And since it\u2019s an uncommon trend, there won\u2019t be much competition either.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Right_Topic_at_the_Right_Time\"><\/span><strong>4. Right Topic at the Right Time&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing the content will improve the brand authority. But knowing which topics to choose and when is crucial if you want to ace the SEO <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. The trending topics and themes can be identified through Google Trends. Using this data, you can schedule posts and social media promotions for your business.&nbsp;<\/p>\n<p>For example, September and October are the right time for topics related to fall, Halloween, etc. You can reshare old posts and create new ones on these themes. If your niche is lifestyle blogging, you can write about fall cleaning, home decorations, using seasonal fruits and veggies, dressing for fall events, and so on.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Trends_SEO_FAQs\"><\/span><strong>Google Trends &amp; SEO FAQs&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_What_is_Google_Trends_and_how_is_it_used\"><\/span><strong>1. What is Google Trends, and how is it used?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Trends is a free analytical tool provided by Google for SEO and digital marketing purposes. It is used to find the relative frequency of a keyword for a given duration. This tool is used to compare keywords and discover relevant topics in the niche. Google Trends helps streamline content marketing and SEO strategies. Marketers and SEO agencies regularly use Google Trends.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Is_there_any_contrast_between_Google_Trends_and_Google_Keyword_Tool_Which_one_is_more_accurate\"><\/span><strong>2. Is there any contrast between Google Trends and Google Keyword Tool? Which one is more accurate?&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, both are two different free SEO tools provided by Google.&nbsp;<\/p>\n<p>Google Trends shows the relative numbers of how popular a keyword\/ topic is. It shows the frequency of keywords based on time and search density.&nbsp;<\/p>\n<p>Google Keyword Tool provides accurate numbers of how many times a keyword has been used for searches. It shows the details for local and global searches.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Can_I_use_Google_Trends_for_digital_marketing\"><\/span><strong>3. Can I use Google Trends for digital marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, you can use Google Trends for digital marketing. Though you should also use other SEO tools, Google Trends can help identify the trending topics on the internet so that you can optimize your content accordingly. It increases your chances to rank higher on the SERPs and gain more visibility. The overlay feature of Google Trends is handy in identifying topics of interest.\u00a0<br \/>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.noupe.com\/?feed-stats-post-id=117410\" width=\"1\" height=\"1\" \/><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/google-trends-for-seo.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#13 Powerful Ways to Use Google Trends for SEO&#8221; Google Trends is a free analytics tool offered by Google. Website and business owners, marketers, and SEO agencies use Google Trends to understand the relative search frequency of keywords and topics for a determined period. This information helps in shortlisting keywords to optimize the website for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":350852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/10\/myriam-jessier-VHXiGXxwOQ4-unsplash-1024x771.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-350851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/350851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=350851"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/350851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/350852"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=350851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=350851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=350851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}