{"id":35255,"date":"2020-07-27T19:35:00","date_gmt":"2020-07-27T16:35:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/oprah-winfrey-ending-print-edition-of-o-magazine-after-20-years\/"},"modified":"2020-07-27T19:35:00","modified_gmt":"2020-07-27T16:35:00","slug":"oprah-winfrey-ending-print-edition-of-o-magazine-after-20-years","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/oprah-winfrey-ending-print-edition-of-o-magazine-after-20-years\/","title":{"rendered":"#Oprah Winfrey ending print edition of \u2018O\u2019 magazine after 20 years"},"content":{"rendered":"

“#Oprah Winfrey ending print edition of \u2018O\u2019 magazine after 20 years<\/strong>”<\/p>\n

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July 27, 2020 |<\/span> 12:35pm <\/p>\n

\n Oprah Winfrey\u2019s magazine will cease its print publication following the December 2020 issue and go entirely digital next year \u2014 ending a 20-year run. <\/p>\n

\u201cAs the brand celebrates twenty years of O, The Oprah Magazine, we\u2019re thinking about what\u2019s next, but again the partnership and the brand are not going away,\u201d Hearst said in a statement Monday, confirming a Business of Fashion report from July 24. \u201cThis is a natural next step for the brand, which has grown to an online audience of 8 million, extending its voice and vision with video and social<\/a> content. We will continue to invest in this platform as the brand grows and evolves into one that is more digitally-centric.\u201d<\/p>\n

The coronavirus has pummeled the publishing industry general<\/a>ly as advertisers have dramatically cut back on spending. But the decline in popularity of O magazine can be traced to Oprah\u2018s decision to end her top-rated talk show in 2011 after 25 years.<\/p>\n

\u201cIt was very strong on the news<\/a>stand when people actually went to the newsstand to buy magazines,\u201d noted one insider. <\/p>\n

Kicked off in 2000 as a joint venture between Oprah\u2019s Harpo Productions and Hearst, O enjoyed enormous popularity in the early years. Total circulation soared to over 3 million, including one million newsstands copies sold each month.<\/p>\n

By the end of 2019, the magazine\u2019s monthly circulation was 2.3 million, which is still strong circulation, but the highly profitable single-copy sales portion of that total had fallen to just 228,989 per month, according to the Alliance for Audited Media. And with advertisers cutting back on their spending in print even before the coronavirus pandemic erupted in March, the magazine became more expensive to maintain. <\/p>\n

\u201cI\u2019m proud of this team and what we have delivered to our readers over the past 20 years,\u201d said Oprah, who app<\/a>eared on every cover through the years. \u201cI look forward to the next step in our evolution.\u201d\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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If you want to read more Media News articles, you can visit our Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Oprah Winfrey ending print edition of \u2018O\u2019 magazine after 20 years” July 27, 2020 | 12:35pm Oprah Winfrey\u2019s magazine will cease its print publication following the December 2020 issue and go entirely digital next year \u2014 ending a 20-year run. \u201cAs the brand celebrates twenty years of O, The Oprah Magazine, we\u2019re thinking about what\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":35256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[44783],"class_list":["post-35255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-oprah-winfrey-ending-print-edition-of-o-magazine-after-20-years"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/35255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=35255"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/35255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/35256"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=35255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=35255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=35255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}